The dialogue picture „Drive Your Career “is used at welcome meetings for new employees. With the help of the dialogue picture their path through the company is explained. Different career options and further education possibilities are available.

THE BASICS

As guidelines of the enterprise BASICS has conveyed the vision, the values and the image of the company since 1989. At the same time the BASICS serves as the embodiment of the future of the organization. From the very beginning the guidelines required everyone to respect the national origin of each worker as well as national characteristics, to obey rules and legal regulations, and to include environmental protection in all business processes. Four years later this last point was extended in the BASICS with the express obligation of all staff for „the protection of the environment “. The BASICS is not to be understood as an inflexible code set in stone, but rather it is to be continuously developed further and lived company-wide. From the originally eight so-called „Commitments “ 17 guiding principles arose , by which all employees orient themselves.

New divisions and branches are made familiar with the BASICS during the integration phase. „BASICS live“ an instrument for assessing and steering the corporate culture is available. The goal is it to be able to evaluate the implementation of the BASICS throughout the organization and encourage all employees to continuously strive to achieve the aims of the guiding principles. Since 2003 the enterprise has distinguished itself with „the BASICS Award “especially for the remarkable realization of the company guidelines. The BASICS singles out individual Continental locations or persons employed by the enterprise on the basis of adherence to a philosophy of sustainability and building a global foundation of the numerous and multi-layered activities of the company.