Volksbank Mittelhessen eG is one of the biggest registered co-operatives in Germany. It is the market leader in the region, a major economic factor as well as an attractive and reliable employer. Due to regulations, policies and digitalization the banking industry faces enormous pressure to change. As being the third biggest Volksbank, Volksbank Mittelhessen meets these challenges and demonstrates its willingness to change. Strategy 2023 combines the banks own strengths with future chances and opens the path into the future.

To ensure a successful strategy it is important to involve the company′s employees in the change process. The strategy has to be transparent and simple which can be communicated easily in order to be understandable for all employees. The decision-makers of Volksbank Mittelhessen have been aware of this, so they chose DIALOGBILD to create the visual communication tool for their strategy 2023. In close cooperation with the project team of Volksbank Mittelhessen, DIALOGBILD was able to get an insight into their strategic orientation. The briefing and written information about the strategy helped to create an ideal basis in order to carve out central messages and topics which are used for the creative process.

The metaphor of the dialog picture represents the visual world which is structured into different areas. In the center there is the logo of Volksbank Mittelhessen as a central platform for customer consulting and customer care. The vision, corporate values and 160 years of history are attached to the platform. Additionally, digitalization can be found on the platform which stands out clearly throughout the visual world.

During a workshop where all stakeholders of the project participated, scenes were developed from the core messages of the strategy. Within a day the messages were visualized on the visual world. Moreover, the characters received special clothes and attributes. A futuristic coloration and a transparent matrix highlighted the digitalization.

The roll out of the dialog picture took place by the executive board of Volksbank Mittelhessen who introduced 1,300 employees to the strategy by explaining core messages understandable and tangible by means of the dialog picture. To ensure and to maintain the valuable knowledge not only a comprehensive strategy book will be created but also an interactive dialog picture. This version of the dialog picture can be found in the intranet of Volksbank Mittelhessen which contains information and interactive game elements.