Change processes – whether digital transformation, cultural change or new market strategies – rarely fail because of the hard facts. They often fail due to a lack of acceptance and a lack of imagination. If you want to inspire people, you have to convince them. A groundbreaking study by the University of Minnesota shows that presentations and concepts supported by visuals are 43% more persuasive than purely verbal messages.

Why facts alone don’t inspire action

People are naturally sceptical of the unknown. Figures, data and facts appeal to our rational minds, but genuine motivation and agreement arise on an emotional level. A dialog picture bridges the gap: it makes the abstract tangible and the future come alive. It answers the crucial question on everyone’s mind: “What does this change mean specifically for me and my environment?”

Turning those affected into participants

A professionally designed dialog picture makes complex transformations transparent. It shows not only the target state, but also the path to get there.

• Transparency builds trust: when employees see how processes interlock, their fear of change diminishes.
   
• Shared sense of identity: by incorporating familiar symbols and scenes from their own daily working lives, viewers feel valued and understood.
   
• Compelling external impact: In sales or when attracting new partners, the 43% increase in persuasiveness delivers a measurable competitive advantage.

Become a communications professional

Harness the scientifically proven power of images to lead your projects to success. A dialog picture is the most powerful tool in your arsenal for breaking down resistance and generating a genuine sense of optimism.

Ready for the next step? Let’s work together to create an image that persuades and inspires. Tell us about your project – we’ll bring your vision to life.

TRANSFORMATION PLANT HANOVER

Process optimization, strategy, cultural work and good communication are key to the VW Nutzfahrzeuge plant management Hanover in leading the way to a successful future. In the past, strategy and transformation processes were often accompanied by powerpoint "battles".There were numerous charts that tried to make it as comprehensible as possible what goals the company wanted to achieve and how it planed to get there.

Now the company wants to go other ways and has developed a vision for the future together with Goldpark and DIALOGBILD. On the one hand, the picture emerged in an intensive process, on the other hand, the discussion about the things that are important to the board in the picture led to a common understanding and also made it possible for different perspectives to be discussed and brought together.

This helps the Hannover plant to communicate its way into the the future with a common voice.

Thanks to the close cooperation between Goldpark and DIALOGBILD, the dialog picture was used for all events, informations and formats that relate to the transformation as well as to reflect the developments in the transformation process.

CHANGE COMMUNICATION

AGRAVIS Raiffeisen AG is a modern agricultural trading company in the segments of agricultural products, animal nutrition, crop production and agricultural technology. It also acts in the areas of energy and Raiffeisen markets. With over 6,300 employees, the AGRAVIS Group generates a turnover of 6.4 billion euros and is a leading company in the industry with more than 400 locations, predominantly in Germany. International activities exist through subsidiaries and affiliated companies in more than 20 countries and export activities in more than 100 countries worldwide.

In order to make the entire company fit for the way into the future, the AGRAVIS Board of Management initiated a process in 2020 in which current challenges and future requirements are addressed in a positive, profitable and dialogue-oriented manner. The aim is to sensitize managers and employees thematically and on the basis of an evolving corporate culture in order to shape the change process together. It was and still is important to involve all employees as much as possible in the development of the guiding principles for a continued successful future. For this reason, AGRAVIS decided to use the dialogue picture as a supportive tool in order to reach all employees and to invite them to a dialogue about the future of AGRAVIS.

PROJECT NEXUS

The Investment Bank of the State of Brandenburg (ILB) is the central development institution of the State of Brandenburg, on whose behalf it promotes and finances public and private investment projects in the areas of business, infrastructure, housing and employment.

For the launch of the S/4H project, a dialog picture was chosen to attract the attention and interest of the workforce despite the dry IT topic and to accompany the upcoming change processes. ...