Have you ever wondered how much of your last strategy presentation your staff can still recall a week later? The statistics are sobering: studies by molecular biologist Dr John Medina show that after just three days, we remember only 10% of information presented purely in text or verbally. For businesses, this means that 90% of the time invested in meetings and documentation is wasted.

The ‘Picture Superiority Effect’

However, there is a way to massively improve this figure. When information is combined with relevant visual content, the recall rate after three days rises to an impressive 65%. This phenomenon is known as the ‘Picture Superiority Effect’. Images act as emotional and logical anchors in the memory. They link dry facts to vivid scenes, making them easier to recall.

Embedding knowledge permanently within the organisation

A dialog picture is far more than an illustration; it is a repository of knowledge. It translates strategic guidelines into a language with which your colleagues and customers can identify.

1. Sustainable focus: Even months after the strategy has been rolled out, those involved still know exactly where they stand on the ‘corporate map’.
    
2. Emotional connection: Images evoke emotions, and emotionally charged information is stored much more effectively in long-term memory than raw data.
    
3. Confidence in action: When the ‘overall image’ remains in their minds, employees can make independent and purposeful decisions in their day-to-day work.

Secure your investment in communication

Why should you allow valuable knowledge to be lost? By using dialog pictures, you ensure that your vision does not remain a fleeting moment, but becomes a lasting guiding principle for your entire team.

No more forgetting: We help you cast a knowledge anchor that holds fast.

THE TARGET PICTURE

Creating transparency about the target system, making it understandable and easy to communicate to all employees, providing the opportunity for personal identification and describing the way into the future to ultimately provide a higher-level orientation for the entire company - these were the reasons why ALMO decided to create a dialog picture.

Together with DIALOGBILD and Goldpark as professional partners, a dialog picture was developed and implemented for ALMO. During the first step, the already existing target system was supplemented by a „north star“ and derived core statements. This creative process was moderated and supported by Goldpark.

The target picture was developed on the basis of the „north star“, key messages and ALMO's strategy and corporate mission statement. It was important for the company to integrate employees and executives into the development process. Therefore, executives and employees of all departments as well as members of the works council participated in three workshops.

The target development workshops were presented by DIALOGBILD in an open and integrating way. The participants were able to voice their opinion and their thoughts and DIALOGBILD managed to enthuse everyone - including the critics - for the target picture and ensure the personal identification with the images content. This created a positive undertone for the target picture even before its official implementation.

DIALOGBILD provided the ideas for the implementation of the target picture as part of an interactive event and also supported ALMO during the event. Goldpark was an important source of ideas, especially in the development of the target pictures content, the description of the „north star“ as well as preparing the executives for the target picture implementation.

TARGET PICTURE OF THE MWS ORGANIZATION

Miele is the world's leading supplier of premium domestic appliances for kitchens, laundry and floorcare. In addition, there are air cleaners, washers and dryers for commercial use as well as washer-disinfectors and sterilizers for medical facilities and laboratories (Professional business division). Founded in 1899, the company operates 15 production sites, eight of which are in Germany.

In 2004, the Miele Value Creation System (MWS) was launched, which has been continuously developed over the years and is now a proven tool for improving processes and cooperation in production and administration, avoiding waste in the company and thus also increasing competitiveness.

Digitalization, sustainability and the Corona pandemic are comparatively new topics that have a major impact on Miele and require an adjustment of values, priorities and principles. In order to address these issues and challenges, the MWS organization has worked together with Dialogbild to develop a new target picture that identifies 14 focal points. It is the task of the MWS specialists to communicate this target picture to the employees in the plants and to fill it with concrete content. This could be, for example, new ways of working, the optimization of plants or the application of best-practice examples.

VISION

BASF Schwarzheide GmbH is an industrial beacon in Lusatia and has been part of the BASF Group since 1990. More than 2,000 employees produce chemical specialties at the production site in southern Brandenburg. The product range includes polyurethane base products and systems, crop protection agents, water-based coatings, engineering plastics, foams, dispersions, laromers and, from 2022, battery materials. The site is growing and has set itself the goal of CO2-neutral production in the future and piloting the integration of renewable energies.