In the modern executive suite, strategy development is part of the daily routine; however, the method of communicating it is often outdated. Hundreds of PowerPoint slides are created every month—slides that provide data but rarely offer a genuine sense of direction. By creating a professional vision board, you break this inefficient routine. While traditional "walls of text" gather dust in digital archives, a visual vision board ensures that corporate goals remain top of mind and guide daily work.

The Biological Superiority of Visual Communication

Scientific findings regarding sensory perception demonstrate that the human brain processes images approximately 60,000 times faster than plain text. In a complex market environment, this speed is a critical success factor. A vision board leverages this advantage by presenting complex interrelationships simultaneously. Whereas a strategy document must be read sequentially, the vision board offers an immediate overview of the entire picture. This not only enhances understanding but also significantly fosters team alignment, as all stakeholders literally have "the same picture" in mind.

Tangible Strategy — Not a Slide Deck Marathon

In day-to-day management, a strategy picture serves as an interactive interface. It enables leaders, during meetings, to establish the link between an operational decision and the long-term vision within seconds. A vision board is, therefore, not merely a decorative element, but a robust tool for performance management. It makes progress visible and renders the corporate vision tangible for everyone.

Efficiency in Rollout

The time required to walk new employees through a 50-page document is immense—and often ineffective. A vision board significantly streamlines this process during onboarding. Through the visualization of strategy, corporate values ​​and goals immediately acquire emotional resonance. Those who harness the power of imagery are not investing in paper, but rather in the clarity and operational agility of their organization.

OUR THING

THE NEW CORPORATE STRATEGY

Sesotec GmbH is one of the leading specialists for foreign object detection and material sorting and operates worldwide with seven subsidiaries and approx. 540 employees. The company is headquartered in Schönbergin the Bavarian Forest.
In the course of a restructuring in 2018, Sesotec developed a new strategy. Sesotec sought the support of DIALOGBILD in order to carry this and the self-image defined by the employees from the center of the company to the breadth of the workforce. To ensure that the new strategy is understood and lived by all employees, the picture was rolled out to the workforce in workshops.

To support the workshops, DIALOGBILD produced a guideline which explains the background to the picture and explains the essential contents of the strategy on the basis of the scenes.

The Sesotec strategy is also explained to new employees and trainees using the dialog picture. This ensures that the dialog picture with the corporate strategy remains present in the company at all times, provides orientation and is lived.

MISSION STATEMENT: VISION & VALUES

How do we manage to deliver our vision and strategy to our employees, to bring everyone to a common understanding and to embed them into the (future) work to ensure that our bank is aligned as stable, successful and future-proof? How do we manage to deliver the path of our vision and strategy with the same content into our house, without losing important integral facts, or rather, to create room for interpretation through a new choice of words? These questions gave us the idea to translate our formulated vision and strategy into a picture-based language, true to the adage: “a picture says more than 1,000 words.”

ANNUAL REVIEW CYCLE 2023

Boehringer Ingelheim develops breakthrough therapies that change lives - today and for future generations. As a leading research-driven biopharmaceutical company, Boehringer Ingelheim creates value through innovation in areas of unmet medical need. Since its foundation in 1885, Boehringer Ingelheim has been family-owned and pursues a long-term, sustainable perspective. More than 53,000 employees serve over 130 markets in the two divisions Human Pharma and Animal Health.

Boehringer Ingelheim opted for a dialog picture in conjunction with a dialog film for this year's internal corporate strategy communication. The annual strategy review and adjustment takes place in the form of the Annual Review Cycle, in which the company's medium and long-term plans are discussed and prioritized.

A dialog picture was to be used as a new form of communication to present the Annual Review Cycle in a holistic yet precise manner. The aim was to familiarize employees with the strategy and create a shared awareness of the objectives. The dialog film created at the same time serves to explain the strategy process and complements the dialog picture, in which the results of the process are presented.