Logistics thrives on processes. But processes set out on paper or in lengthy emails rarely inspire enthusiasm. A visual representation, on the other hand, makes the invisible visible.

• Reducing complexity: Whether it’s the introduction of a new warehouse management system (WMS) or the optimisation of the ‘last mile’ – we translate your strategy into a vivid visual narrative.
• Overcoming language barriers: In logistics, people from many different cultures work together. A picture speaks every language. It creates a shared understanding without the need to pore over thick manuals.
• Fostering identification: When the lorry driver, the order picker and the dispatcher see themselves reflected in the image, a sense of unity is created. They not only see their own area of responsibility, but also understand their valuable contribution to the company’s overall success.

Strategic integration into your business

A dialog picture is not a static work of art, but a working tool. Use it actively in your team meetings, during onboarding processes for new colleagues, or as a large-format eye-catcher in your logistics centres. It serves as a starting point for discussions and ensures that your message is firmly embedded.

‘A picture is worth a thousand words. It brings clarity where there used to be uncertainty.’

Together, we’ll get your strategy off the ground

Have we sparked your interest? As you’ve received our newsletter, you already know that we value bespoke solutions. Let’s explore together how we can visualise your specific challenges in the world of transport and logistics.

Contact us for a no-obligation initial consultation. We look forward to working with you to bring your visions to life. Get in touch with us now!

50 PAGES OF STRATEGY = 1 DIALOG PICTURE

LG AutoTransport is a globally-operating automotive logistics company. As a successful logistics provider it is significant to operate a common and consistent corporate strategy.

Regarding this challenge BLG AutoTransport approached DIALOGBILD. First of all, a joint work group of BLG AutoTransport and DIALOGBILD developed a visual framework and defined and created examplary scenes during several meetings. 
The main focus laid on a descriptive and sustainable communication of BLG AutoTransport′s corporate strategy. Their very own fleet of 400 trucks enables BLG AutoTransport to move more than one million vehicles each year.

That was the reason why we illustrated plenty of trucks to demonstrate the classic transportation process – from loading the vehicles to the final delivery to the customers. Furthermore, we emphasized the unity of BLG AutoTransport – every employee should find himself in the sceneries of the picture and thereby gain a better understanding of his individual role in the company′s strategy. The dialog picture visualizes a message. But to initiate a sustainable and efficient change, communication is the key element. Hence, the CEOs decided to present the dialog picture to all the different branch offices and to enter into a direct dialog with the employees.

HELLMANN PROMISE

For more than 150 years, the family-owned company Hellmann Worldwide Logistics has successfully delivered top performance across a broad range of services - freight forwarding services by rail, truck, air and sea freight are complemented by CEP services, contract logistics and industry and IT solutions. What began with the transport of goods by horse and cart has evolved over the decades with technical innovations into state-of-the-art solutions.

To enable Hellmann Worldwide Logistics to meet the challenges of tomorrow, interdisciplinary work is already underway today on new visions. In order to position the company for sustainable success in times of constant change, a new corporate culture was defined, including a vision, mission and values. This globally valid culture, which connects all 14,000 employees, was to be conveyed in the dialog image and at the same time provided with a basic clarity.

EXPLANATORY FILM: VERIFIED GROSS MASS REGULATION

Kuehne + Nagel is the global leader in seafreight. More than 8,000 seafreight specialists are on duty around the globe and handeled over 3.8 million TEU (containers) in 2015.

For the international shipping community a new regulation became effective worldwide on July 1st, 2016. The so-called “VGM” (Verified Gross Mass”) requirements were created in order to prevent major incidents and accidents resulting from overweight containers. Therefore, the new regulation will impact the communication, infrastructure and processes of all participants in the supply chain.

In order to help the shippers to comply with the new regulation and to give information about the specific implementation at Kuehne + Nagel, Kuehne + Nagel approached Dialogbild for creating a dialog film for visual support.

LEADERSHIP PRINCIPLES

STUTE Logistics (AG & Co.) KG is a modern logistics service provider with a long tradition. The company was founded in Bremen in 1853. Nowadays the company is one of the leading European service providers in the areas of contract logistics, overland transport and ocean freight. Since 1996 STUTE Logistics (AG & Co.) KG has been a wholly-owned subsidiary of Kühne + Nagel-Group. Beside their corporate values of respect, customer orientation and self-responsibility, STUTE puts great emphasis on 10 leadership principles which shape working together on a daily basis.

The values should be understood, accepted and lived by all employees in order to establish them permanently in the company. DIALOGBILD was tasked with visualising these values. After the briefing discussion we started to design a background scenery which was used as a base for the following interdisciplinary live visualisation workshop consisting of one illustrator and one moderator available on site.

The workshop was used to fill the background scenery with life and to develop suitable drafts of scenes for the leadership principles. Key message, actors and image metaphors were considered as influencing factors among other things. Afterwards the Dialogbild was finedrawn and completed after a three-month project phase.