50 PAGES OF STRATEGY = 1 DIALOG PICTURE

BLG AutoTransport is a globally-operating automotive logistics company. As a successful logistics provider it is significant to operate a common and consistent corporate strategy.

Regarding this challenge BLG AutoTransport approached DIALOGBILD. First of all, a joint work group of BLG AutoTransport and DIALOGBILD developed a visual framework and defined and created examplary scenes during several meetings.  The main focus laid on a descriptive and sustainable communication of BLG AutoTransport′s corporate strategy.

Their very own fleet of 400 trucks enables BLG AutoTransport to move more than one million vehicles each year. That was the reason why we illustrated plenty of trucks to demonstrate the classic transportation process – from loading the vehicles to the final delivery to the customers. Furthermore, we emphasized the unity of BLG AutoTransport – every employee should find himself in the sceneries of the picture and thereby gain a better understanding of his individual role in the company′s strategy.

The dialog picture visualizes a message. But to initiate a sustainable and efficient change, communication is the key element. Hence, the CEOs decided to present the dialog picture to all the different branch offices and to enter into a direct dialog with the employees.

Michael Bünning

CEO BLG AUTOMOBILE LOGISTICS GmbH & Co. KG

„To make the big picture work – that was the demand of our staff which we wanted to accomplish. In general, not such a huge challenge. We have a well-definied strategy, we have guiding principles and a vision. All of this was summarized in the little spectacular 50 pages of our pamphlet. But we were not satifsfied with the idea of handing out only this printed manual – in a nicely done hardback - to our staff. We wanted to have something interesting, something illustrative, something sustainable.

During our research for such a product, we encountered DIALOGBILD. Visualizing a strategy? Great idea! But...how do you achieve that?

First of all, DIALOGBILD and BLG AUTOMOTIVE LOGISTICS built a work group. After becoming familiar with our strategy and our business environment, DIALOGBILD presented different solutions and illustrative possibilities in our first session. Our DIALOGBILD consultant guided us commendably through the complicated and diverse process of visualizing our strategy.

During relatively few sessions, we developed the first draft for our dialog picture. We could always rely on the highly professional support from DIALOGBILD. Especially the approach of presenting us different perspectives helped us immensely to create the big picture of our strategy.
It would be a lie to say that the final picture matches exactly the way we imagined it before. To be honest: We had an ambitious aim but no idea about its realization.
Finally, we can proudly say that we are both highly pleased with the result of our dialog picture and with the great support of DIALOGBILD. This will definitely not be the last collaboration.“

INDIVIDUAL SCENES AND THEIR MEANING

Loading process

Due to promise of highest quality we keep a close eye on the loading process. Accurate work to the single centimeter and strict observance of the security provisions are basic requirements and very important.

Handing over to the customer

The scene of the final handing over to the customer illustrates the end of the way of transportation. As one of the big logistic players, BLG AutoTransport is expected to keep the promise of quality. More specifically, this refers to a timely delivery of the ordered vehicles at the right time and to the right location.

The strategy team

The strategy team defines not only the basic vision and the guiding principles but also exchanges information about data, such as operating numbers and the general performance.

Employees

New employees are welcomed in the diverse BLG team.

INDIVIDUAL SCENES AND THEIR MEANING

IMPRESSIONS FROM THE WORKSHOP

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