STRATEGY MAP: WE GROW TOGETHER
INDUSTRIAL FIELD CONNECTIVITY
  • Electrical Industry
  • Academy & Roll-Out
  • Dialogbild

Phoenix Contact began as a family-owned business and has grown to become a global market leader in electronics. It seeks to improve itself continuously with the goal being speed and flexibility in reacting to customer needs and market developments. Therefore, Phoenix Contact has changed from a centralized organizational structure to a decentralized product oriented enterprise in order to bring a strong market and customer focus with regard to market segmentation. For one of the resulting business units, industrial field connectivity, DIALOGBILD created a strategy picture, which shows the interfaces, processes and stakeholders. The aim of this picture is a common understanding for a functioning network across all business units and the goals of this specific business unit IFC.

A strategy for growth needs the cooperation and acceptance of all staff. So, Phoenix Contact decided from the beginning, to allow everyone to participate in the development workshops. In the first workshop the managers created the background and structure. The second workshop was used to define the content by a cross-departmental group.

Michael Lüdke
Director Product Marketing & Development Industrial Field Connectivity, PHOENIX CONTACT GmbH & Co. KG

„Dialogbild convinced us through a high standard of creativity and expertise, as well as an innovative concept. The collaboration is achieved through an uncomplicated and friendly way. The result is a valuable medium and a development process that is still effective today.“ 

Frank Mellies
Vice President Industrial Field Connectivity, PHOENIX CONTACT GmbH & Co. KG

„For employees it is difficult to understand the connections and see the big picture. Furthermore, it is a challenge for managers to bring forward this message clearly and understandably. However, both are necessary for a motivated and successful cooperation. The dialogue picture should make these connections accessible and complex topics comprehensible."

THE RESULT OF THE FIRST WORKSHOP: BACKGROUND & STRUCTURE

Dialogbild für Phoenix Contact

THE RESULT OF THE SECOND WORKSHOP: CONTENT & SINGLE SCENES

Dialogbild Workshop Skizze für Phoenix Contact

ADDITIONAL FEATURES

An 8 page leaflet not only describes the individual scenes of the dialogue picture, but also shows the development of the picture, as well as an introduction for the rollout.

Because of this atypical rollout with the help of this dialogue picture, the managing director of this business unit, Mr. Mellies, was interviewed by the company newsletter to present his goals.

From the beginning of the roll-out, we produced cups with 3 scenes from the dialogue picture. The reason is that the cups were often taken to other departments in the organization and so the message could spread.