Further references AOK
STRATEGY MAP: OUR CULTOUR CHANGE
WHO WE ARE. HOW WE ARE. WHERE WE WANT TO BE.
  • Insurance
  • Dialogbild

AOK Rheinland-Pfalz/Saarland - The health insurance company is the largest health insurance company in the two federal states of Rhineland-Palatinate and Saarland, with over 1. 2 million insured persons and 85,000 supervised employers as well as around 3,500 employees. The health insurance fund maintains business relationships with more than 100 hospitals, 10,000 doctors, psychotherapists and dentists, around 1,300 pharmacies and many hundreds of other contract partners. It offers high-quality care for the population and tailor-made concepts in the regions. For this, modern, future-oriented structures are also essential in the corporate culture.

In the framework of the"Together on CulTOUR" programme, develops a vision of the future and principles for leadership and cooperation. The existing brand mission statement of the AOK-community was adapted.

The aim of the dialog picture is to communicate the developed products, to permanently anchor them and thus to create a successive "KulTOURwandel" which will prepare the AOK Rheinland-Pfalz/Saarland for the future challenges of the health and nursing insurance market.

With the help of the dialog picture, the complex contents have been depicted and brought into an overall context. This ensures a common understanding of the new. A further advantage is that all employees deal with the topics not only on the rational, but also on the emotional level, and the dialog picture provides space for constructive discussions and a valuable exchange of experiences or opinions.

Udo Hoffmann, Dr. Martina Niemeyer, Christiane Firk
Board of managing directors AOK Rheinland-Pfalz/Saarland

"We are enthusiastic about the wide range of possible applications of the dialog picture. They not only fuel the dialog between managers and employees, but also the direct exchange among themselves. All employees can find themselves in the colourful scenes, making the vision of our health insurance company tangible and transparent."

THE DEVELOPMENT PROCESS

In the beginning there was a white sheet... on it the company DIALOGBILD created a "image world". In the next step scenes were developed in different compositions.

SINGLE SCENES AND THEIR MEANINGS

Compass

The compass stands for the program NAVI - which means as much as New Agile Variable Interactive methods for team development.

CulTOUR-Bus

The CulTOUR bus has already picked up speed and developed many orientation points. You are also welcome to join us at any time and contribute your ideas. We loaded our knowledge, our experience and other helpful support services from the past onto the bus as luggage and took them with us.

Inner fear

Again and again the inner fear pulls us back on the familiar ways. It seduces us to go back and thus deprives us of the opportunity to discover something new. Right now, it is important that we take eachother's hands and move forward together.

Digitisation

We constantly review our processes in order to improve processes and use resources sparingly. We use the possibility of standardisation and digitisation to have more time for our customers.

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