Remelting and casting, rolling and slitting: With its 2,200 employees Aluminium Norf is the biggest aluminium rolling and casting facility in the world. This extraordinary working environment presents the most diverse challenges for employees and managers: The processing of the hot 32-ton aluminium ingots not only demands perfect precision and team work, but also exact know-how of all the different machines, processes and of course safety regulations. Furthermore environmental standards, quality and customer requirements and the company′s own values play an important role in the daily working routine.

All the topics above are part of the Aluminium Norf Guiding Principles, which were visualized by the Dialog Picture Method. The final visualization provides employees and managers with a bird′s-eye view on all the issues along the entire value chain: starting with the delivery of raw materials and factory supplies at the bottom left of the picture, followed by the production process in the center, the Dialog Picture tells the entire story up to the happy customer in the top right receiving perfect products in-time.

A specific highlight of this project are the lovely details displayed in the entire picture. Hidden piggy banks, for example, symbolize oppurtunities for cost reduction through recycling. Moreover, realistic illustrations of vehicles, workwear and products guarantee a strong identification by the workforce, creating curiosity and motivation to understand the company′s Guiding Princinples and bring them to life in the daily work.