When defining and implementing the digital strategy, all companies face the classic challenges of change situations, especially because there is a lack of common understanding and the impact is very individual in each company and department. A success-critical factor is the right communication.

The vision describes the long-term concept and strategy along the way of the company. The vision gives the employees orientation and creates identity. The strategy gives concrete action orders and provides the framework for decisions. A purely textual formulation of both in a corporate model carries the risk of misinterpretation and lack of understanding of the often very abstract and intangible goals.

Give new employees a comprehensive overview of your business and orientation for entry. In addition to the onboarding process itself, information on products and processes, careers and opportunities for further development can be easily transported by images.

Lean structures create freedom, leaner processes a higher efficiency. Where can waste be avoided and added value increased? Identifying and implementing this improves the position of every company.