Change is the new normal. Whether it’s digital transformation, restructuring or the introduction of new software, companies must constantly reinvent themselves. Yet even the best strategy will come to nothing if the workforce does not go along with the new approach. The key to success in change management lies in transparent communication. When you present new processes, the format and accessibility determine the success or failure of the entire project.

Why the ‘why’ needs to be visualised

Employees today rightly demand transparency. They don’t just want to know what they’re supposed to do, but above all why. When visualising a new process landscape, you should therefore always keep the overall picture in mind.

1. Acknowledge the current state: Show where the company is coming from to build trust.
2. Highlight the pain points: Make bottlenecks in the old system visible – this increases understanding of the need for change.
3. Make the vision tangible: Paint a clear, attractive picture of the future.

Breaking down barriers through emotional imagery

If you present complex processes without appealing to employees’ emotional side, you will often encounter resistance or frustration. Visual formats such as dialog pictures rely on metaphors and storytelling. They take fears seriously whilst also highlighting the opportunities. A well-designed process image invites dialogue: employees stand in front of it, discuss, ask questions and develop a shared understanding.

• Avoid technocratic hurdles.
• Use symbols and scenes from real working life.
• Make the benefits for each individual workplace visible.

The visual support of transformation processes is our core competence. We help you bridge the gap between management’s vision and your teams’ day-to-day work.

Are you planning a change project? Discover on our dedicated page how you can use visual support to illustrate your processes and inspire your teams.

TRANSFORMATION PLANT HANOVER

Process optimization, strategy, cultural work and good communication are key to the VW Nutzfahrzeuge plant management Hanover in leading the way to a successful future. In the past, strategy and transformation processes were often accompanied by powerpoint "battles".There were numerous charts that tried to make it as comprehensible as possible what goals the company wanted to achieve and how it planed to get there.

Now the company wants to go other ways and has developed a vision for the future together with Goldpark and DIALOGBILD. On the one hand, the picture emerged in an intensive process, on the other hand, the discussion about the things that are important to the board in the picture led to a common understanding and also made it possible for different perspectives to be discussed and brought together.

This helps the Hannover plant to communicate its way into the the future with a common voice.

Thanks to the close cooperation between Goldpark and DIALOGBILD, the dialog picture was used for all events, informations and formats that relate to the transformation as well as to reflect the developments in the transformation process.

LET'S GET PHYGITAL.

Conneqtive, Currenta's digitalization division, which was renamed in 2023, has a long tradition as an IT infrastructure service provider for industry in the Chempark. Building on this expertise, the range of services has been greatly expanded and restructured in recent years to provide comprehensive support for customers in all aspects of digital transformation. The aim is to make industrial companies more efficient, safer and more sustainable through accelerated digitalization - in other words, to help them achieve more with less. To this end, real-time IT infrastructure and industrial IoT solutions are combined on a modular basis and offered as holistic managed services. This allows customers to forgo large IT investments and still benefit promptly from added value through intelligent connectivity, the Internet of Things, automation, data-based decisions, digital twins and artificial intelligence. ...