Change is the new normal. Whether it’s digital transformation, restructuring or the introduction of new software, companies must constantly reinvent themselves. Yet even the best strategy will come to nothing if the workforce does not go along with the new approach. The key to success in change management lies in transparent communication. When you present new processes, the format and accessibility determine the success or failure of the entire project.

Why the ‘why’ needs to be visualised

Employees today rightly demand transparency. They don’t just want to know what they’re supposed to do, but above all why. When visualising a new process landscape, you should therefore always keep the overall picture in mind.

1. Acknowledge the current state: Show where the company is coming from to build trust.
2. Highlight the pain points: Make bottlenecks in the old system visible – this increases understanding of the need for change.
3. Make the vision tangible: Paint a clear, attractive picture of the future.

Breaking down barriers through emotional imagery

If you present complex processes without appealing to employees’ emotional side, you will often encounter resistance or frustration. Visual formats such as dialog pictures rely on metaphors and storytelling. They take fears seriously whilst also highlighting the opportunities. A well-designed process image invites dialogue: employees stand in front of it, discuss, ask questions and develop a shared understanding.

• Avoid technocratic hurdles.
• Use symbols and scenes from real working life.
• Make the benefits for each individual workplace visible.

The visual support of transformation processes is our core competence. We help you bridge the gap between management’s vision and your teams’ day-to-day work.

Are you planning a change project? Discover on our dedicated page how you can use visual support to illustrate your processes and inspire your teams.