Explanatory film - How to create an effective explanatory film for your company

An explanatory film is one of the most effective methods for conveying complex content quickly and understandably. In just a few minutes, a well-designed explanatory film can visualize processes, products or services and inform the audience in an understandable way. Whether for marketing, training or product presentations – explanatory films are a flexible tool that helps companies communicate their messages clearly and attractively.

In this guide you will learn how to create an explanatory film, what advantages it offers, what you should pay attention to when producing an explanatory film and why working with a professional explanatory film agency like Dialogbild can help you achieve the best possible result.

What is an explanatory film?

An explanatory film is a short, visually supported video that aims to explain complex topics in a simple and understandable way. Often animations, graphics or real filmed scenes are combined with a clear and concise narrative to tell a story or explain a concept.

An explanatory film is ideal for:

Explain a new product or service.
Illustrate processes and procedures.
To clearly present complex topics such as data protection or sustainability.
Providing training content for employees or customers.

Why should you use an explanatory film?

Using explanatory films has numerous advantages, both in marketing and internal communication. Here are some reasons why an explanatory film can be a valuable tool for your business:

1. Reduce complexity: An explanatory film makes complicated topics easier to understand by presenting them visually. From technical details to abstract concepts, a well-produced explanatory film can make even the most complex topics easily accessible.

2. Increased Attention: Videos are particularly good at capturing viewers' attention. Studies show that videos generate up to 80% more attention than plain text content.

3. Engagement and Conversion: A clear and engaging explanatory film can increase viewer interest, leading to increased engagement and ultimately higher conversion rates - be it in the form of signups, purchases, or other desired actions.

4. Flexibility: explanatory film can be used on many platforms - from your own website to social media to presentations or internal training courses.

Create an explanatory film: step-by-step instructions

If you want to create an explanatory film, a structured approach is the key to success. Here are the key steps to help you produce a professional and effective explanatory film:

1. Define goals

Before you start production, you need to clearly define what you want to achieve with the explanatory film. Do you want to explain a product, clarify a concept, or move viewers to take an action? This objective influences the entire process, from the message to the visual design.

2. Analyze your target group

Who should see the explanatory film? Knowing your target group helps you choose the right tone, language and visual design. An explanatory film for technical products appeals to a different audience than a training film for internal employees.

3. Create script and storyboard

The script is the heart of your explanatory film. It contains all the content presented in the film and should be clear, concise and easy to understand. Avoid unnecessary jargon unless it is important to your audience.

A storyboard is a visual sketch that shows how the script will be divided into scenes and presented visually. Animations, graphics and text elements that support the story are defined here.

4. Choose animation style and visual design

Explanatory films can be produced in different styles depending on what works best for your message and target audience:

2D Animations: A widely used style that is colorful and dynamic and works well for a wide audience.
Whiteboard animations: Content is displayed as if it were being drawn live on a whiteboard. This minimalist form is particularly effective for training and explanations.
Live-action film: This method involves filming real people and scenes to present a product or service. This style is often used for customer interviews or product testing.

5. Dubbing and music

The soundtrack of the explanatory film is crucial to its success. A professional narrator who reads the script clearly and engagingly increases the impact of the film. Background music also plays an important role, as it supports the mood and makes the video more lively.

6. Production and finishing touches

Once the script, storyboard and style are finalized, the actual production of the film begins. This is where the animations or video recordings are created and combined with the soundtrack and music. Make sure the final product is clear, professional and targeted.

Explanatory film production: Collaboration with an agency

Although it is possible to create an explanatory film yourself, working with a professional explanatory film agency can offer many advantages. Here are some reasons why you should consider an explanatory film agency like Dialogbild:

1. Professional quality: An agency brings expertise and experience in video creation. She can ensure that your explanatory film is of high quality, both in terms of content and visuals.

2. Time savings: Producing an explanatory film requires time and resources. An agency takes care of the entire process - from conception to animation to final editing - and relieves your team.

3. Creative concepts: An agency offers creative solutions and new perspectives to ensure that your explanatory film speaks to your target group in the best possible way.

4. Technical implementation: From choosing the right animation style to professional dubbing, an experienced agency has the technical resources to deliver an attractive and functional end product.

How Dialogbild can help as an explanatory film agency

Dialogbild is an experienced explanatory film agency that specializes in presenting complex topics in a simple and understandable way through visual communication. We develop tailor-made explanatory films that convey your message clearly and effectively.

Our services include:

1. Individual explanatory films: We create creative and unique explanatory films that are perfectly tailored to your needs and your target group.

2. Various styles and formats: Whether 2D animation, whiteboard animation or live action film – we offer a variety of styles and formats that optimally support your message.

3. Complete service from A to Z: From the initial concept idea through script development to final production, we take care of the entire process and guarantee you a high-quality result.

4. Multilingual explanatory films: If you are an international company, we can produce your explanatory films in multiple languages, including English, to reach a global audience.

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What is an explanatory film?
An explanatory film is a short, visual video that presents complex information, products or services in a simple and understandable way. It uses animations, graphics or real scenes to explain topics clearly and appeal to the audience.

Why are explanatory films important for companies?
Explanatory films are valuable because they:

Present complex topics simply.
Attract attention and increase audience loyalty.
Increase the conversion rate through clearly understandable content.
Can be used flexibly in many areas, from marketing to training to internal communication.

How can I create an explanatory film?
Creating an explanatory film takes several steps:

Define goals: What should be conveyed?
Analyze the target group: Who should see the film?
Script and storyboard: Plan the content and visuals.
Choose animation style: 2D animation, whiteboard or live film?
Add sound and music: Choose a speaker and suitable background music.
Production: Animating, editing and polishing the film.

What styles are there for explanatory films?
Explanatory films can be produced in a variety of styles, including:

2D Animations: The classic and dynamic animation style.
Whiteboard animations: Minimalist and effective for displaying complex content.
Live film: Real footage, often used for interviews or product presentations.

Why should I hire an explanatory film agency?
An explanatory film agency offers numerous advantages:

Professional quality: The agency ensures that your film is of high quality in terms of content and visuals.
Time savings: The agency takes over the entire production process.
Creative solutions: Agencies offer creative ideas that optimally convey your message.
Technical expertise: You have the necessary resources and technologies for perfect implementation.

How much does it cost to produce an explanatory film?
The cost of an explanatory film depends on various factors, such as the length, the animation style and the complexity of the content. A professional explanatory film can cost between a few hundred and several thousand euros, depending on the requirements.

How long should an explanatory film be?
An explanatory film should be between 60 and 120 seconds long long in order to keep the audience's attention while concisely conveying the most important information.

How can I measure the effectiveness of an explanatory film?
The effectiveness of an explanatory film can be measured by the following indicators:

Audience retention: How long do users watch the film?
Conversions: How many users take the desired action after viewing (e.g. purchase, sign up)?
Feedback: Get feedback from customers or employees to see how understandable and helpful the film was.

Can an explanatory film be created in multiple languages?
Yes, an explanatory film can be produced in multiple languages. You can have it set to music in multiple languages, such as: B. in English to reach an international audience.

How can Dialogbild help with explanatory film production?
Dialogbild offers comprehensive services in the production of explanatory films:

Individual explanatory films: We create tailor-made explanatory films that are perfectly tailored to your target group.
Different styles: Whether 2D animation, whiteboard animation or live action film – we offer creative solutions for your needs.
Full service: From the concept to the script to the final production, we take care of the entire process.
Multilingual explanatory films: We can also produce your explanatory film in different languages, such as English, to appeal to an international audience.