Create an explainer video - How to create an effective explainer video for your company

Explainer videos are one of the most effective ways to convey complex content in an easy-to-understand and engaging way. You use visual elements and clear explanations to clearly present products, services or processes. In this guide you will learn how to create an explainer video, what steps are necessary and whether it is worth hiring an agency for explainer videos. We will also show you how Dialogbild as an agency can support you.

Why create an explainer video?

An explainer video can be used in various areas: from marketing to product presentations to internal communication. Here are some of the main benefits of an explainer video:

1. Simplicity: Complex content is presented in a way that is easy to understand, making it easier for the audience to learn and comprehend.

2. Higher engagement: Videos attract more attention than text and images alone. Viewers are more likely to stay tuned if the content is visually appealing.

3. Increased conversion rate: A well-made explainer video can increase the trust of potential customers and lead them to take the desired action (e.g. purchase, sign up).

4. Flexibility: Explainer videos can be embedded on websites, social media, emails or presentations and used for various purposes.

Step-by-step instructions: How to create an explainer video

If you want to create an explainer video, there are a few steps you need to follow to ensure the video is both engaging and informative.

1. Define objectives and target group

Before you start production, you should be clear about what you want to achieve with the video. Should the video explain a product? Explain a concept? Solve a specific problem? Once you know your goal, you can get to the heart of the video.

The target group is also crucial. A technical explanatory video for engineers will look different to a marketing video for end customers. The approach, language and visuals should be tailored to the specific needs of your target group.

2. Create the script

The script is the heart of your explainer video. It determines the content and ensures that your message is clear and understandable. A good script is short and concise and avoids unnecessary jargon. Ideally, an explainer video should be no more than 60 to 90 seconds - that's around 150 to 200 words.

Tips for a good script:

Start with an introduction that identifies the problem or question your video answers.
Then present your solution – your product, service or concept to be explained.
Conclude with a call-to-action that encourages viewers to take the next desired action (e.g. contact, purchase, sign up).

3. Develop a storyboard

A storyboard is a visual preview that shows how the script will be translated into images. Each scene is presented graphically to ensure that the visual and spoken word harmonize with each other. A good storyboard helps structure the production process and ensure nothing is missed.

4. Choose animation style

When you create an animated video, you need to decide on an animation style. Different styles offer different benefits, and choosing the right style depends on your audience and the type of content.

2D Animations: This style is colorful, dynamic, and works well for most explainer videos.
Whiteboard Animations: A minimalist style where content is presented as if it were being drawn live on a whiteboard. Ideal for technical or academic content.
3D animations: These are visually impressive and particularly suitable for products that need to be shown in a realistic environment.
Live-action film: If you want to use people or real products in the video, a live-action film is the right choice.

5. Music and dubbing

The dubbing plays a central role in an explainer video. A professional voiceover artist should present the script clearly and attractively. The voice should suit your target group and convey the information in an easily understandable way.

In addition, background music is important to support the mood without overpowering the speaker. Choose music that increases attention but is not distracting.

6. Create an explainer video: tools and software

There are different ways to create an explainer video for free or with paid tools. Here are some of the most popular software options:

Powtoon: An easy-to-use platform to create animated videos. Ideal for beginners.
Animaker: Another platform for creating animated explainer videos with templates and drag-and-drop features.
Vyond: A professional tool with many animation options that is particularly suitable for corporate videos.
Adobe After Effects: A powerful program for professional animations and videos, but requires deeper technical knowledge.

These tools allow you to create explainer videos yourself without having to resort to external help. They offer templates to help you put together your video step by step. However, the videos are often simpler than those created by professionals.

Should you create an explainer video yourself or hire an agency?

The question of whether you should create an explainer video yourself or hire a professional explainer video agency depends on various factors.

Benefits of creating your own:

Cost savings: Self-made videos are usually cheaper because you don't have to pay agency fees.
Full control: You can design the video the way you want and make changes at any time.

Disadvantages of creating your own:

Quality deficiencies: Without experience and professional software, self-created videos are often not as high quality as videos produced by professionals.
Time Consumption: The process can be time-consuming, especially if you have no experience in video creation.

Advantages of an explainer video agency:

Professional quality: An experienced agency brings creativity, technical know-how and high quality standards to produce a first-class video.
Efficiency: Agencies can speed up the process significantly and you don't have to handle the technical and creative details yourself.
Creative solutions: An agency often has innovative ideas on how to best convey your message.

How Dialogbild as an agency can help you

Dialogbild is an experienced agency for explainer videos that specializes in communicating complex content in an understandable and appealing way. We offer you tailor-made explanatory videos that are perfectly tailored to your needs and your target group.

Our services:

1. Individual explainer videos: We develop creative and effective explainer videos that are tailored precisely to your message and target group.

2. Various styles and formats: Whether you want 2D animation, whiteboard animation or live action film, we have the right style to suit your needs.

3. Script and Concept Development: We will help you develop a clear and concise script that effectively conveys your message.

4. Multilingual explainer videos: We also produce videos in multiple languages to address international target groups.

5. Professional sound and music: We ensure that your video has the right sound and music to achieve the desired effect.

chiesi attraktiver Arbeitgeber Zielbild Leitbild Strategiebild Dialogbild Agentur für Visualisierung von Prozessen, Veränderungen und Visionen.

DECIDE. DO. WIN.

Use the freedom. Be Chiesi.

Chiesi is dedicated to the research, development, and distribution of innovative prescription therapeutic products in the areas of respiratory diseases, neonatology, transplant medicine, and rare diseases. Founded in 1935, the company now employs over 4,800 people in 26 subsidiaries worldwide and distributes its products in more than 70 countries. More than 300 employees at Chiesi work in internal and external services at the Hamburg location. ...

FKS Erklärfilm Druckweiterverarbeitung Dialogfilm Dialogbild Agentur für Visualisierung von Prozessen, Veränderungen und Visionen.

FASTER, BETTER, FURTHER PROCESSING

THE ADVANTAGES OF PRINT FINISHING IN THREE MINUTES

Who is FKS? What solutions does FKS offer? And why does the value creation lie in print finishing? With active customer orientation, FKS offers tailored solutions for individual consultation, planning, and ultimately targeted implementation, and supports systems nationwide throughout their entire lifecycle. The print finishing systems distributed by FKS are designed for maximum economic efficiency and special flexibility.

In a three-minute dialogue film, FKS addresses the challenges in a print shop and highlights the advantages of print finishing based on individual solution areas. FKS uses the dialogue film in various ways at trade fairs, events, sales presentations, meetings, and on the Internet. ...

Logo von Liebherr

LIEBHERR LIVIEW

THE INTELLIGENT DISTANCE MEASUREMENT SYSTEM

Presenting complex products and their applications and functionality appealingly is a challenge for many companies. Technical animations are often expected to spark customer interest and convince them of the new product. However, the marketing project team of our client, LIEBHERR, had more creative plans for presenting the intelligent cylinder position measurement system LiView and contacted DIALOGBILD.

Our consulting and creative team's task was to package the complex technical features in an informative and charming storyboard and convey them to potential customers.

Logo von HAVI

TALENT MANAGEMENT

AT HAVI EMPLOYEES TAKE CARE OF THEIR OWN DEVELOPMENT

HAVI is a privately managed, global company, which develops, optimizes and promotes logistic and marketing solutions for well-known brands worldwide. As part of the standardization of global processes the yearly talent management process was standardized for 900 employees in over 40 countries.

In order to present the company′s development possibilties entertaining and understandable to the employees, Svenja Van Eeckhaut (Director –Global Talent Management) contacted DAILOGBILD. The result of the collaboration is a vivid dialogue film, which shows with the help of a metaphor how employees can help shape their own path at HAVI. This can only succeed if the employees are encouraged in an open dialogue. ...

Logo von Kühne und Nagel

SOLAS

NEW REGULATION FOR SEA FREIGHT – THE VERIFIED GROSS MASS

Kühne + Nagel is the world's leading sea freight forwarder. Around the globe, over 8,000 sea freight experts work daily to ensure their customers' shipments reach their destinations as quickly as possible. In 2015 alone, Kühne + Nagel transported 3.8 million standard containers across the seas.

At the beginning of 2016, Kühne + Nagel Sea Logistics faced a challenge as a new regulation was created for all international sea freight to improve the safety of sea transport. As of July 2016, all shippers are now required to report a verified gross mass of their containers: the VGM.

Kühne + Nagel developed an online solution to simplify this process for their customers: the Kühne + Nagel VGM Portal. With this portal, Kühne + Nagel customers can easily and cost-effectively manage and transmit their VGM and shipment data.

What is an explainer video?
An explainer video is a short video that explains complex topics, products or services in a simple and understandable way. It combines visual elements with spoken text to convey information clearly and engagingly.

How can I create an explainer video?
To create an explainer video, follow these steps:

Set Objective: Define what you want the video to achieve.
Analyze your audience: Think about who will see the video.
Create a script: Write a concise and clear script.
Develop storyboard: Plan the visual implementation of each scene.
Choose animation style: Decide on a style, e.g. B. 2D animation or whiteboard animation.
Add voiceover and music: Choose a professional voice and suitable background music.

Can I create an explainer video for free?
Yes, there are various tools you can use to create an explainer video for free, such as Powtoon, Animaker or Canva. These tools provide simple templates that allow you to create your video without much technical knowledge. However, the quality may be limited if you don't have professional video creation experience.

Which tools are suitable for creating explainer videos?
Popular tools for creating explainer videos include:

Powtoon: A simple tool for beginners with lots of templates.
Animaker: Another drag-and-drop tool for creating animated videos.
Vyond: A more professional platform for businesses with extensive animation capabilities.
Adobe After Effects: For advanced users who need more control over animation and video quality.

How long should an explainer video be?
An explainer video should generally be 60 to 90 seconds long. During this time you can convey the most important information without losing the audience's interest.

Should I create an explainer video myself or hire an agency?
The decision depends on your budget, time and skills. A self-made explainer video can be inexpensive, but requires time and experience. An explainer video agency offers professional quality, saves you time and usually delivers better results, especially when it comes to high-quality animations or complex content.

How much does it cost to have an agency create an explainer video?
The cost of a professional explainer video depends on various factors such as length, animation style, and complexity. A high-quality explainer video from an agency can cost between 1,000 and 10,000 euros, depending on your requirements.

How do I choose the right animation style for my explainer video?
The choice of animation style depends on the target group and the message.

2D animation is well suited to a broad target group and offers flexibility in presentation.
Whiteboard animation is ideal for technical content or training as it draws attention to what is important.
3D animation or live-action film is recommended if you want to present products or services in realistic environments.

What is the difference between an explainer video and a tutorial?
An explainer video focuses on explaining a topic, product or concept in a simple and understandable way in the shortest possible time. A tutorial, on the other hand, is more detailed and shows step-by-step instructions on how to solve a specific problem or use a product.

How can Dialogbild help with the creation of explanatory videos?
Dialogbild is an experienced agency for explainer videos and supports companies in developing tailor-made videos that communicate complex content clearly and attractively. We offer:

Individual explanatory videos in different styles (2D, whiteboard, live film).
Professional script and storyboard creation.
Multilingual videos to address international target groups.
Complete service: From conception to animation to sound, we offer everything from a single source.