Explainer video - How to create an effective explainer video for your company

In digital communication, explainer videos are a powerful tool for conveying complex information in a simple and engaging way. They are often used to explain products or services, clarify processes or convey training content. A well-crafted explainer video can capture the attention of your target audience and help your business present difficult-to-understand content easily.

In this guide you will learn how to create an explainer video, which formats are particularly suitable and why working with an explainer video agency like Dialogbild can help you develop a professional explainer video.

What is an explainer video?

An explainer video is a short, visual video that aims to explain complex topics in a simple and understandable way. It can include different styles, such as animated videos, whiteboard drawings, 2D animations or real footage, accompanied by explanatory text and sound. Typical areas of use are product or service presentations, training, tutorials and marketing measures.

Advantages of an explainer video:

1. Clarity: An explainer video makes complex information easy to understand.

2. Shorter Learning Time: Through visual and auditory content, viewers grasp information faster and more efficiently.

3. Target group-oriented: With good storytelling and an appealing presentation, an explainer video can directly address specific target groups.

4. More engagement: Moving images attract more attention than static content and lead to higher engagement.

Why should you use an explainer video for your business?

Using explainer videos can help your business in a variety of ways:

1. Product and service explanations: Complicated services or products can be easily explained with an explanatory video. Instead of reading long text descriptions, potential customers grasp the most important information in just a few minutes.

2. Customer training: If your customers need to learn certain processes or internalize information, an explainer video makes it easier to understand. For example, you can use explainer videos to show how to use your product or what problems it solves.

3. Employee training: Companies often use explainer videos to train their employees, especially on topics such as onboarding or safety compliance.

4. Increase conversion rate: According to studies, users stay longer on websites with embedded explainer videos and are more likely to take an action, such as: B. a purchase or registration.

Create an explainer video: step-by-step instructions

A well-made explainer video requires a structured approach. Here are the key steps to create a successful explainer video:

1. Define objectives

Before you start creating, ask yourself: What do you want to achieve with the video? Should it explain a product, present a service or perhaps visualize internal processes for employees? The objective helps you to plan the content and structure of the video.

2. Define a target group

Who should watch the explainer video? Your target group determines the style, tone and visual design of the video. An explainer video for a technical product may require a different approach than a video for the consumer market.

3. Create a script

The script is the backbone of your explainer video. It should be clear, concise and easy to understand. Use simple language and avoid jargon unless the video is aimed at a highly specialized audience. The script also specifies how long the video should be - 60 to 90 seconds is usually optimal.

4. Develop a storyboard

The storyboard visually shows how the script is translated into images. It's a step-by-step preview that shows what will be seen in each scene. Here you determine how the visuals support the story being told.

5. Choose animation style

Choose the right animation style for your explainer video. There are different styles that are different depending on the target group and company image:

2D animations: The classic animation style for explainer videos, easy to understand and visually appealing.
Whiteboard animation: The video is designed as if it were being drawn live on a whiteboard. This style is minimalist and particularly effective for conveying complex information.
Real films: Real videos with actors or productions are particularly suitable for product demonstrations or customer interviews.

6. Dubbing and music

A professional soundtrack and the right background music give your explainer video the finishing touch. Choose a clear and friendly voice for the explanations and make sure that the music supports the tone of the video without being distracting.

7. Analyze explainer video examples

Before you create an explainer video, you should watch explainer video examples from your industry or from successful brands. This will give you design inspiration and help you see which styles work well and which don't.

Should you create an explainer video yourself or hire an agency?

The question of whether you should create an explainer video yourself or hire a professional explainer video agency depends on several factors.

Create your own explainer video – the advantages:

Cost-effectiveness: Homemade videos can be more cost-effective because you don't have to pay a production agency.
Flexibility: You have full control over the entire process and can adjust the video at any time.

Disadvantages:

Time commitment: The process can be time-consuming, especially if you don't have the necessary tools or experience.
Quality deficiencies: Without professional experience, self-made videos can often lose quality and professionalism, which can affect customer trust.

Explainer video agency – advantages:

Professional quality: An agency brings expertise and creativity to create a high-quality and compelling video.
Efficiency: An agency can speed up the process significantly because it has the necessary resources and experience.
All-round service: From the concept to the script to the animation and soundtrack - an agency takes care of every step.

How Dialogbild as an agency can help you

Dialogbild is a specialized agency that helps you convey complex information in an understandable and appealing way through visual communication. We create tailor-made explainer videos that are perfectly tailored to the needs of your company and your target group

Our services:

1. Individual explainer videos: We develop creative and effective explainer videos that are precisely tailored to your message and target group.

2. Different styles and formats: Whether 2D animation, whiteboard video or live film – we offer you different styles that are based on your requirements.

3. Multilingual explainer videos: If you need an explainer video in English or another language, we will provide professional dubbing and translation.

4. Consulting and concept: We support you in developing a clear concept and scripts to ensure that your video achieves the desired results.

5. Fast and professional implementation: Our experienced teams ensure that your explainer video is produced in high quality and on time.

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What is an explainer video?
An explainer video is a short, visual video that conveys complex information in a simple and understandable way. It is often used to explain products, services, processes or concepts. Explainer videos can use different styles such as animations, whiteboard drawings or live action.

Why are explainer videos important for companies?
Explainer videos are important because they:

Make complex topics understandable.
Increase viewer attention and engagement.
Increase conversion rates by presenting products or services clearly and convincingly.
Help companies deliver training and marketing content efficiently.

How can I create an explainer video?
To create an explainer video, follow these steps:

Define objective: Think about what message you want to convey.
Set Audience: Determine who should watch the video.
Write a script: Develop a clear, concise script that conveys the story or theme.
Create a storyboard: Visualize what will be seen in each scene of the video.
Choose animation style: Decide on the appropriate style (e.g. 2D animation, whiteboard, live film).
Add sound and music: Professional speakers and music round off the video.

Can I create an explainer video myself?
Yes, you can create an explainer video yourself, especially if you have a limited budget. There are online tools that make creation easier. However, this often requires time and expertise in animation and video production. If you need a professional video, it is advisable to hire an explainer video agency.

What are examples of explainer videos?
Explainer video examples include:

Product videos: Show how a product works and what benefits it offers.
Service explainer videos: Explain how a service helps customers solve a problem.
Training Videos: Use explainer videos to provide training to employees or customers.
Marketing videos: Use explainer videos in advertising campaigns to inform and convince potential customers.

How long should an explainer video be?
The ideal length of an explainer video is 60 to 90 seconds. This duration is sufficient to convey complex information without losing the audience's interest.

In which languages can an explainer video be created?
An explainer video can be produced in many languages. An explainer video in English is particularly useful if you want to reach international audiences. Many agencies offer multilingual dubbing and subtitling.

How is an explainer video different from other types of videos?
An explainer video is specifically designed to explain complex topics or products in a simple and understandable way. It differs from promotional videos, which are more emotionally engaging, and product demos, which provide detailed instructions. Explainer videos combine clear narratives with visual elements to make understanding easier.

What are the advantages of an explainer video agency?
Hiring an explainer video agency offers many advantages:

Professional quality: The agency brings expertise in scripting, animation and video production.
Efficiency: An agency can speed up the process while ensuring quality.
All-round service: From the conception to the storyboard to the finished animation, the agency takes care of all steps in video creation.

How can Dialogbild help with creating an explainer video?
Dialogbild supports you in creating tailor-made explainer videos that are tailored precisely to your needs and target group. We offer:

Professional explanatory images and animations: Creative visual representations that communicate your message clearly and concisely.
Multilingual explainer videos: If you need an explainer video in English or other languages, we offer high-quality audio and subtitling.
Consulting and concept: Our team will help you develop the perfect concept and script for your explainer video.
Fast implementation: We create your video professionally and on time.