The Lufthansa Group initiated an interactive dialog picture in order to respond more intensively to the different customer groups in training courses. This dialog picture is used internationally, for example at airports, to strengthen service orientation. One advantage of the dialog picture media is the internationally understandable picture language. In the digital version, videos, text and graphics can also be embedded so that further information can be conveyed in addition to the image. These functions are perfect for putting service employees in the guests' perspective and thus reflecting and anchoring specific topics.
The basis for the interactive dialog picture here is the development of a classic dialogue picture, which was then provided with click points and programmed into an interactive version.
A detailed briefing on the individual picture contents took place at the start of the project. The Lufthansa Group project team explained the strategy and together we developed initial ideas for implementation.
On the basis of the results from the kick-off meeting and extensive information material, we then created the dialog picture. In order to anchor the content even more deeply, we programmed an interactive version in which the Lufthansa Group provided real films as well as animated videos and graphics in the form of individual click points.
This interactive medium is used internationally by the Network Airlines of the Lufthansa Group (Austrian Airlines, Lufthansa Airlines and SWISS).
"The cooperation between DIALOGBILD and Lufthansa was perceived by the project team as very constructive, professional and target-oriented. The creative cooperation was a lot of fun and ideas were implemented in an uncomplicated way.
The picture has already been in use for almost a year and is regarded as particularly helpful by the target group, the employees in customer contact. It is used as a whole picture for training purposes or individual scenes are discussed in briefings. The presentation and the interactive elements attract a lot of attention and encouragement from our service staff. "