Fresenius Kabi is a global health care company providing essential drugs and medical technology for infusion, transfusion and clinical nutrition. Its products and services are used in the treatment and care of critically and chronically ill patients.
In Switzerland, Fresenius Kabi has for many years been one of the leading companies for products that help to ensure the best possible therapy and high application safety in everyday medical care - they have a team of about 120 employees here and about 40,000 employees worldwide.
With the intention of presenting the business environment of Fresenius Kabi (Schweiz) AG and its subsidiary as simply and comprehensibly as possible, Fesenius Kabi came across DIALOGBILD and has come to appreciate it as a unique medium. Especially the company's innovations, such as a subsidiary, could be communicated to the employees clearly and without language barriers.
The aim was to create a visual basis that represents the business of Fresenius Kabi (Schweiz) AG and its subsidiary FresuCare AG as well as its environment. In this way, they are striving to bring the workforce even closer together and to further standardize perceptions about their activities, their approach, and their priorities. This is to be achieved both through selective involvement in the development of the pictorial representation and through regular presence and use of the representation in the work on strategic development, processes and improvements.
Primary target group: employees of Fresenius Kabi (Schweiz) AG and FresuCare AG
Secondary target group: customers, job candidates, business partners, political and economic stakeholders