SARTORIUS: HUNT FOR BUSINESS
CUSTOMER SUPPORT CENTER STRATEGY
  • Pharmaceutical
  • Dialogbild Light
  • Graphic Recording

The Sartorius AG is a publicly listed pharma and laboratory supplier seated in Göttingen. Sartorius possesses its own manufacturing plants in Europe, Asia and the Americas and further possesses sales branches and sales agencies in over 110 countries. In the year 2022, the German pharma and laboratory supplier employed 15,942 employees worldwide. The bio-technology segment encompasses the focus on filtration, fluid management, fermentation, purification and laboratory.

The mechatronics segment especially produces tools and systems for weighing, measuring and automation for laboratory and industrial use. We developed a dialog picture for the sales conference 2024 based on the topic “Customer Support Center Strategy”. In order to represent the individual phases in a striking fashion, we employed the metaphor of the hunt.

Gerrit Becker 
Head of Customer Support BPS

“The services of our customer support division were to become more tangible within the framework of the international sales meeting and brought closer to the internal audience. The sales meetings were presented under the motto “Hunt for Business”. This was the basis for the visualization. The image produced by DIALOGBILD represents through various stations the services of the customer support division in a playful way. The visualization was used within the scope of the presentation during the sales meeting, to portray all of the measures that are taken to give hunters the necessary support for a successful hunt through storytelling.

Originating from the picture itself, each scene was shown in parallel to the real business environment to explain the concrete use-cases of customer support. The entire collaboration with DIALOGBILD was easy and occurred without any issues. The first sketch after our initial briefing was almost exactly what the final design was going to be and was developed and finalized within a short time frame. Potential changes were quickly adapted and they presented their own ideas proactively.”