Boehringer Ingelheim develops breakthrough therapies that change lives - today and for future generations. As a leading research-driven biopharmaceutical company, Boehringer Ingelheim creates value through innovation in areas of unmet medical need. Since its foundation in 1885, Boehringer Ingelheim has been family-owned and pursues a long-term, sustainable perspective. More than 53,000 employees serve over 130 markets in the two divisions Human Pharma and Animal Health.

The project:

Boehringer Ingelheim opted for a dialog picture in conjunction with a dialog film for this year's internal corporate strategy communication. The annual strategy review and adjustment takes place in the form of the Annual Review Cycle, in which the company's medium and long-term plans are discussed and prioritized.

A dialog picture was to be used as a new form of communication to present the Annual Review Cycle in a holistic yet precise manner. The aim was to familiarize employees with the strategy and create a shared awareness of the objectives. The dialog film created at the same time serves to explain the strategy process and complements the dialog picture, in which the results of the process are presented.