OUR VISION - Dialogbild

Sparkasse Stade-Altes Land is a public savings bank based in Lower Saxony. Its business area covers the Hanseatic city of Stade and the Alte Land region in the district of Stade, as well as the Hamburg districts of Finkenwerder and Neuenfelde.

To visualize its vision for the future, “We combine progress and humanity. Passionate for generations,” Sparkasse Stade-Altes Land turned to DIALOGBILD.

In the first step, DIALOGBILD developed a visual world as a basis, which depicts a map of the region showing the main buildings in Stade and Jork, as well as some regional landmarks.

In the next step, three live illustrations took place during Sparkasse's annual kick-off event, in which the visual world was filled with various scenes relating to the three main themes of the vision: “Progress, humanity, and generations.”

In further discussions with the management, the best scenes were selected to be combined into a final image. The lighthouse at the pier serves as the central element, dividing the areas and acting as a focal point.

The resulting vision picture not only illustrates the core values of appreciation, openness, joy, support, and success in a charming and accessible way, but also depicts various topics from sustainability to change.

From now on, the finished dialogue picture, both in printed and digital form, will be a constant companion for Sparkasse employees and will also serve as a flagship for customers and applicants.

Michael Senf

CEO Sparkasse Stade-Altes Land

“In order to make our vision tangible, our goal was to provide our employees with guidance not only through words, but also through visual representations. They were able to contribute creatively during the workshops—which I believe was a very valuable step in making our vision visible and strengthening understanding within the Sparkasse team. I am very proud of the result and expect it to provide important impetus for further communication and dissemination of our vision.”