Further references Volksbank Mittelhessen
  • Finance
  • Graphic Recording

Since 1858, Volksbank Mittelhessen has grown to become one of the largest Volksbanks in the whole of Germany. At the same time, it remains connected to the people and the region: with personal advice in the branches, with the support of charitable institutions, as a lender for companies and private individuals, as an important taxpayer, employer and trainer. With us, the nearly 200,000 members have the say and can actively participate in decision-making.

Our 1,200 colleagues are also called upon to contribute their ideas and opinions to help shape the bank - in project groups, agile teams, or even with suggestions for improvement that have arisen from dialog with our customers.


This was also the case in the development of the Purpose, our corporate meaning, which forms the heart of our Strategy 2028. In small groups, colleagues worked out what strengths and weaknesses have distinguished Volksbank Mittelhessen in the past and present, and what challenges and opportunities they expect to face in the future. The interdisciplinary groups were a colorful mix - from trainees to division managers - everyone contributed their perspective and debated on an equal footing. In a joint workshop between all group members and the Board of Management, the answer was found to the question: "What is Volksbank Mittelhessen actually there for?

The result was two strong and concise sentences that describe this clearly and boldly, and according to which we will align all decisions and actions in the future.



Lars Witteck

"Already in the last strategy process, we noticed how helpful the visualization of the core statements was for internal communication. Images arouse emotions and remain in the memory. Therefore, under no circumstances did we want to do without the support of DIALOGBILD in communicating the purpose statement. The illustrator succeeded in succinctly visualizing the core ideas of the group members in a matter of minutes.
In a first step, we now presented all employees first with the Purpose, the heart of Strategy 2028, and the questions of the strategic thrusts: What should we do more of? What should we do differently and what new paths can we take? Over the next few months, the concrete measures will be developed and presented - in the process, the strategy picture will grow and the viewers will see which steps we will take.

Colleagues are enthusiastic about the new strategy picture and have internalized the presentation. 99.72% of the employees stated after attending the Purpose days that they can identify with the Purpose. We can build our strategy on this basis."