In a world of interest rate shifts, ESG regulations and the ongoing digital transformation, banks and insurance companies face a daunting challenge: how do you communicate highly complex, often abstract strategies in a way that resonates with every single employee?

In the financial services sector, products are often intangible and processes highly theoretical. When you introduce new compliance guidelines or shift your business model towards digitalisation, a hundred-page PDF manual is usually not enough to bring about real change. This is where the DIALOGBILD method comes in.

Overcoming the specific challenges of your industry

Banks and insurance companies operate in an environment characterised by trust and precision. Yet it is exactly this precision that often results in communication that is difficult for staff to grasp. A dialog picture breaks down these barriers:

• Making abstract topics tangible: Whether it’s risk management, pension models or the implementation of AI in customer service – we translate your strategic goals into a visual landscape that makes connections immediately apparent.
• Breaking down silo thinking: In large institutions, specialist departments often work in isolation from one another. A dialog picture shows the overall picture. It illustrates how IT is interlinked with sales and why back-office processes are crucial to the customer experience at the counter or in the app.
• Supporting cultural change: Mergers or reorganisation often trigger uncertainty among staff. A jointly developed visual creates transparency, alleviates fears and provides a secure framework for the way forward.

A tool for consultation and internal communication

A dialog picture is much more than just an illustration. It is a facilitation tool. In workshops, you can use it to engage your teams in dialogue: ‘Where do we stand today? Where do you see obstacles? Where do our opportunities lie?’

In the insurance sector in particular, a dialog picture can also serve as an excellent tool in customer advisory services, helping to present complex claims or insurance chains in a simple and convincing manner.

“In an industry driven by numbers, it is the images that move people and ensure change is firmly anchored in their memory.”

Put your strategy into the right picture

We love details and we understand your industry. Let’s leave the dry theory behind and work together to create a visual world that inspires your staff and wins over your customers.

Are you ready for the next step in your communication?

VISION 2030

FIRST POINT OF CONTACT IN EAST FRISIA. A MAGNET FOR PEOPLE.

Raiffeisen-Volksbank eG, Aurich (RVB), in collaboration with the management consultancy Goldpark and DIALOGBILD, has developed its Vision 2030 and an accompanying mission statement. The aim is to be the first point of contact for the people of East Frisia and to ‘attract’ them by focusing on the core values of community, quality, technology and efficiency. As a trusted, active partner in life, RVB Aurich aims to provide guidance, connect people and foster communities that strengthen East Frisia as a shared home.

To mark the launch of the project, a dialog film was produced in which individual staff members describe their views on RVB Aurich and its future in short interviews. ...

SPARDA-BANK HAMBURG

As northern Germany’s cooperative bank with the largest membership, Sparda Bank Hamburg combines modern and digital banking services with personalised advice. Through its 19 branches in Hamburg, Schleswig-Holstein and northern Lower Saxony, it is committed to serving its customers and the wider region.
To bring its vision to life, Sparda Bank Hamburg turned to DIALOGBILD.

During a one-day workshop, an initial outline was developed in collaboration with the bank’s Executive Board and senior management, with its content aligned with the bank’s goal pyramid. Using the bank’s core values as a foundation, strategic principles, core business areas, competitive advantages, strategic objectives and the overarching vision were set out.

At the centre of the image is the large new headquarters building – the Sparda-Bank Hamburg Campus in Hamburg Ottensen. Particular emphasis is also placed on the major business area, which is represented by various landmarks of the respective cities. ...

OUR VISION

We combine progress and humanity. Passionate for generations.

Sparkasse Stade-Altes Land is a public savings bank based in Lower Saxony. Its business area covers the Hanseatic city of Stade and the Alte Land region in the district of Stade, as well as the Hamburg districts of Finkenwerder and Neuenfelde.

To visualize its vision for the future, “We combine progress and humanity. Passionate for generations,” Sparkasse Stade-Altes Land turned to DIALOGBILD. In the first step, DIALOGBILD developed a visual world as a basis, which depicts a map of the region showing the main buildings in Stade and Jork, as well as some regional landmarks. ...

DEUTSCHE VERMÖGENSBERATUNG  – MY APP

Companies around the world are faced with the challenge of preparing their employees and customers for digitization. In order to support person-to-person consulting Deutsche Vermögensberatung (German Financial Consulting) offers their financial consultans MeineApp (MyApp) as a new digital link between them and their clients. MeineApp includes a digital insurance and financial folder, a variety of practical functions and information on all aspects of hedging and asset accumulation. As part of the launch of MeineApp, on the one hand, it was important to familiarize financial consultans with the features and contents of MeineApp, on the other hand, to give them something to help their clients understand the benefits of the app.

Therefore DIALOGBILD and Deutsche Vermögensberatung jointly developed an explanatory picture in a workshop, which illustrates the essential content and application scenarios of MeineApp. The image was realized in two interactive versions: one version for the target group customer, a second one for the target group financial consultant. ...