Leading is responsible dealing:

What does it mean: responsible leadership in a company? In order to answer this question the health insurer AOK North East  developed 7 principles for its own senior management.  With the help of a dialogue picture the principles were introduced and discussed at a management conference.  Since then the dialogue picture has served as the basis for discussion on the topic of leadership at all three regional branches of AOK North East (Berlin, Brandenburg and Mecklenburg-Vorpommern).

The Basics:

„Health through passion“  - with these principles AOK North East, in existence since  01.01.2011, has put the topic of health into focus.  For this reason, the health-tree, as seen on the AOK logo, stands in the centre of the dialogue picture.  The roots of the tree symbolize the 7 principles growing and flourishing. In the picture a kind of fitness trail can be found.  The trail outlines the map boundaries of three German states represented by traditional symbols such as the Berlin Bear.

On the trail, managers must master the 7 stations concerning the topic “Leading is responsible dealing.”  Each station stands for a principle and shows a situation involving management and staff. The trail has no beginning and no end – all of the principles are equally important.  The individual scenes were developed in small groups of managers.  Over the course of a 1 day workshop, the ideas were sketched out by two illustrators and a moderator from DIALOGBILD, and later detailed illustrated.