Further references AUDI
  • Automotive
  • Dialogbild

Future is an attitude …

... a vision that more than 43,000 employees in Ingolstadt alone work on effectively and with passion. For more than 70 years, well-known models have rolled out of production all over the world. Enthusiastic customers can follow the basic principles of production on a guided tour of the plant. When designing the visitor route, the company once again opted for a dialog picture to visualize the individual processes of production in the body shop. The processes and interrelationships can be grasped at first glance and are presented in an easily understandable way from a bird's eye view.


In the process, the content of the dialog picture was developed in several web conferences. Together with an illustrator and consultant from DIALOGBILD and a team from AUDI AG under Christopher Nussbaum's leadership, the topics were developed and partially sketched live. In this way, all participants could be actively involved in the development process and had the opportunity to help shape the dialog picture. After the final fine-tuning of the content, the dialog image was finally visualized in color and in a high level of detail.

Christopher Nussbaum

"It was important to us to present our production processes in an easily understandable way in order to give employees and visitors a general overview. DIALOGBILD's illustrations are particularly suitable for this purpose. Visualizing complicated processes as simply as possible is DIALOGBILD's strength, which is why we decided to work with them. The result reinforces our decision to illustrate the other areas in the Ingolstadt plant with the "dialog picture" tool."

For the detailed illustration and the associated recognition value, we provided DIALOGBILD GmbH with various views from daily operations. In this way, even complex processes could be depicted realistically and comprehensibly, in order to also give visitors to the plant a vivid impression of the work steps.

Individual scenes and their meaning

Production line
Car body construction
Door installation