Kreissparkasse Schlüchtern is a savings bank in Hesse, based in Schlüchtern. Its business area covers the former district of Schlüchtern, now part of the Main-Kinzig district, where the bank employs 124 employees across five branches.
With its new corporate guidelines, Kreissparkasse Schlüchtern has established a set of values that were jointly developed and prioritised by its staff.
Five guiding principles outline the fundamental principles of collaboration and the bank’s corporate philosophy.
1. We know our region and are committed to its people.
2. We communicate openly, honestly and respectfully.
3. We practise fair and respectful cooperation.
4. We act independently and stand by our decisions.
5. We respond to change with flexibility and actively shape the future.
In addition, the newly developed leadership guidelines have also been incorporated into the dialog picture. They are as follows:
1. We take responsibility for our employees and the savings bank.
2. We practise respect and appreciation.
3. We communicate openly and honestly.
4. We use our own resources carefully.
5. We are visionaries and innovators.
The aim of visualising the corporate guidelines is to make them visible and tangible in everyday life in various formats – from large-scale posters to a presence on social media.
“As one of Germany’s smallest savings banks, we are proud to have succeeded in visualising our corporate and management guidelines in a single image. The creation of this image followed seamlessly on from the development of the guidelines and rounded off the overall project in such a way that this image, too, was developed in collaboration with staff who had already been involved in drafting the guidelines. We have thus consistently taken every step in this cultural project with employee involvement and have involved almost all employees in the process. The final step was made very easy for us thanks to the smooth, straightforward and efficient collaboration with the DIALOGBILD team.”
INDIVIDUAL SCENES AND THEIR MEANING
Kreissparkasse Schlüchtern fosters a constructive culture of learning from mistakes, characterised by openness and a willingness to help one another.
Appreciation is a key element of communication among employees.
As a personal point of contact, the Kreissparkasse Schlüchtern supports its customers through every stage of life and across generations.
To emphasise the regional roots, various landmarks, such as Schlüchtern Abbey, have been incorporated into the image.
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