Adolf Würth GmbH & Co. KG is the market leader in Germany and employs over 7,400 people. Norbert Heckmann, spokesperson for the management board, on Würth's strategy: ‘We connect sales channels. We solve technical challenges and meet the individual needs of every customer. And we know that only continuous development makes a company attractive to its customers.’ The company has developed from a screw retailer into the world's leading specialist for fastening and assembly materials and tools, with over 125,000 different products. The goal: to make work easier for customers through individual services, practical system solutions and a wide range of products. Würth works with over 650,000 customers from the skilled trades, construction and industry in Germany.

The works council at Würth is currently renegotiating the works agreements between the employees and management. The works agreements regulate the rights and obligations between the employer and the works council and formulate binding standards for the company's employees.

Particularly in the field of logistics, where people of many different nationalities work together, clear and transparent communication that is understandable to everyone involved is essential.

Since this is a series of communications and not a one-off piece of information, a good structure with recognition value is necessary. The communication of the works agreements is translated into an easy-to-understand visual language with the help of illustrations. The core messages of the images contain the most important changes for employees and break up the written agreements. The illustrations cover topics such as ‘overtime’ and the resulting ‘Saturday work’. The aim here is to show what needs to be taken into account when scheduling employees and how the regulations are structured for employers and employees in the event of short-term cancellations. The central element is two recurring main characters who wear typical Würth work clothing, thus creating a high recognition value.