Further references Liebherr
  • Engineering
  • Dialogfilm

The international Liebherr group is a family-run company with its headquarters in Switzerland. With its 44,000 employees Liebherr is not only one of the biggest manufactures of construction machinery worldwide but also well-known as being a provider for technological advanced products and services.

On behalf of Liebherr a dialog film was created which introduces and explains the advantages and functionality of the new eCommerce-Portal “MyLiebherr”.

MyLiebherr offers customers and service partners to have direct access to comprehensive services for earth-moving machines, mining equipment, rotating tower crane, crawler cranes and maritime cranes.



Due to the integrated online shop customers are able to order Liebherr spare parts, working material and component parts at their service partners.

The three-minute film show the most important information of MyLiebherr in a graphical way. Thus, Liebherr customers are introduced to the portal and its advantages. The dialog film explains the new ordering procedure in a simple way so that customers who are used to the old ordering procedure will have no problem switching to the new one. An example which is easy to follow and presented by the attractive character Tim, explains the change to the online procedure.


Dr. Gerold Dobler
Communication & Brand Management Department Head, Digital Communications

"Dialogbild creates with the film an efficient method to introduce the new product and involved processes and to make customers aware of it.“