Business Illustration

In an increasingly visual business world, business illustrations are becoming increasingly important for communicating complex ideas and processes clearly and understandably. They play a crucial role in corporate communications, as they make abstract content tangible, capture attention, and enable companies to convey their messages in an engaging way. But what exactly is a business illustration, and what makes a good one? In this guide, you'll learn everything you need to know about the topic and how Dialogbild, as an agency, can support you in creating business illustrations.

What is a business illustration?

A business illustration is a visual representation specifically designed to convey business messages, processes, or concepts. It is used in a variety of areas, including:

Marketing and advertising: To present products and services in a creative and engaging way.
Corporate communications: To visualize strategic goals, values, or workflows for employees and stakeholders.
Presentations: To illustrate data, concepts, or ideas to make them more understandable and memorable.
Explainer videos: To present complex processes or products in easy-to-understand visual stories.

Business illustrations differ from general illustrations in their clear business purpose. They are strategically oriented and aim to convey a specific message, whether internally within a company or externally to customers and business partners.

What makes a good business illustration?

Not every illustration fulfills its purpose perfectly. A good business illustration is characterized by several essential features that maximize its impact and usefulness.

1. Clarity and Comprehensibility

One of the most important qualities of a good business illustration is clarity. The message to be conveyed must be recognizable at first glance. Complex content should be presented in a way that is easy for the viewer to understand. An overloaded or confusing illustration will defeat its purpose and is more likely to lead to misunderstandings.

2. Appealing Design

Visual design plays a central role. A good business illustration should not only be informative but also appealing and aesthetically pleasing. The choice of colors, shapes, and style must attract the viewer without overwhelming them. The design elements should correspond to the company's corporate identity to ensure consistent brand communication.

3. Relevance and Focus

A good business illustration focuses on the essentials. It avoids unnecessary details that could distract from the main content. Instead, it should clearly highlight the core messages. Relevance also means that the illustration is tailored to the target audience, both in terms of content and style.

4. Simple and Concise Communication

Business illustrations should convey information in a way that is quick and easy to absorb. Overly complicated presentations or too much information in one illustration can have the opposite effect. A concise and focused approach ensures that the message is conveyed effectively.

5. Emotionality and Connection

Visual content has the ability to evoke emotions. A good business illustration creates an emotional connection with the viewer through its presentation. This emotional resonance helps to anchor messages more sustainably and pique the interest of the target audience.

6. Flexibility and Adaptability

A good business illustration should be flexible and able to be used in various formats and channels. Whether in a presentation deck, on the website, in social media, or in printed materials – the illustration should be easily adaptable to work in different contexts.

How Dialogbild as an agency can help

Creating business illustrations that are both aesthetically pleasing and functional requires expertise and experience. Dialogbild is a specialized agency that helps companies convey complex content in a clear, understandable, and visually appealing way. We offer customized solutions for your specific communication needs and help you effectively visualize your messages.

1. Customized Visualizations

Every company is unique, and this should be reflected in its visual content. At Dialogbild, we create business illustrations specifically tailored to your company's needs and goals. We consider your corporate values, your target audience, and the context in which the illustration will be used.

2. Visualization of Processes and Strategies

One of our core competencies is the visualization of corporate processes and strategies. Whether it's about depicting internal workflows, communicating a new strategy, or explaining complex business models – we help you visualize this content in a way that is understandable and comprehensible for everyone involved.

3. Explanatory Illustrations and Infographics

Complex data and information are often not adequately conveyed through simple text. Our illustrations and infographics make it easier to clearly present even complicated issues. This is particularly useful in presentations, reports, or for external communication with customers and partners.

4. Support in Internal Communication

Visualizing mission statements, processes, and internal changes can be challenging. We support you in informing and inspiring your employees with clear and motivating business illustrations. This ensures that your messages are not only understood but also integrated into everyday work.

DANGEROUS GOODS

SAFE JOURNEY

The international logistics and freight transportation company Kühne+Nagel, transports good globally, whether by sea and air freight, land transport or contract logistics. Approximately 79,000 employees at over 1,300 locations in more than 100 countries contribute to this success. The Dangerous Goods Management department plays a crucial role in this process.

Transporting dangerous cargo requires specialized knowledge and meticulous handling, as it involves the safety not only of employees but also of society and the environment. To comprehensively address broad topics while highlighting essential details, the Dangerous Goods Management and DIALOGBILD collaboratively developed the Dialog Picture for the safe handling of dangerous goods.

FIT FOR FUTURE

Helm is a globally active family-owned company headquartered in Hamburg, Germany. The fields of activity are the business units Chemicals, Fertilizer, Coop Protection and Pharma, which our company with its 1,500 employees takes care of.

In the course of the transformation process, we decided to use a dialog picture in order to communicate the different aspects and areas to our employees in an understandable and easy-to-remember way. For this purpose, each employee also received his or her own picture after the company meeting.

TRANSFORMATION PLANT HANOVER

Process optimization, strategy, cultural work and good communication are key to the VW Nutzfahrzeuge plant management Hanover in leading the way to a successful future. In the past, strategy and transformation processes were often accompanied by powerpoint "battles".There were numerous charts that tried to make it as comprehensible as possible what goals the company wanted to achieve and how it planed to get there.

Now the company wants to go other ways and has developed a vision for the future together with Goldpark and DIALOGBILD. On the one hand, the picture emerged in an intensive process, on the other hand, the discussion about the things that are important to the board in the picture led to a common understanding and also made it possible for different perspectives to be discussed and brought together.

Logo von KIA

LEADERSHIP SKILLS

BRING EVERYONE INTO THE FAST LANE

Kia Motors is a car manufacturer from South Korea. Since 1998, it belongs to the Hyundai Motor Group, the fifth biggest automotive manufacturer in the world. The Hyundai Motor Group employees are a key factor of this success. To build on its success even further, a globally unified leadership competency model was developed.

In order for the model to be understood and accepted by the employees, they need to be well informed and convinced of its effectiveness. Hence, Kia Motors Europe, the European headquarters in Frankfurt, opted for a dialog picture method to explain the concept.

SINGLE AISLE

EQUIPMENT ASSEMBLY 2.0

Aircraft of the A320-family from Airbus are among the best selling aircraft worldwide. The depicted A321 model is a single aisle airplane with a capacity of up to 240 passengers and a range of up to 5,500 kilometers. As XLR-variant the airplane, equipped with additional tanks, is meant to reach a range of up to 8,700 kilometers. As final member within the Airbus Aerostructures GmbH in the location Hamburg-Finkenwerder, our picture depicts the entire system installation in the rear part of the assembly section and the further handover to Airbus FALs (Final Assembly Lines) in Germany, France, China and the USA.

ALL-ROUND PROTECTION

ADVOCARD is a specialist insurer for legal protection and provides comprehensive all-round protection. That means, whether for the private or commercial area, the all-round protection considerably helps to improve the personal opportunities for success in a legal dispute.

In the search for visual communication for this comprehensive service portfolio, ADVOCARD turned to a dialog picture and initiated a creative workshop in order to convey the all-round protection into images. As a basis for all scenes, ADVOCARD chose its own brand symbol, the insurance card.

What is a business illustration?
A business illustration is a visual representation specifically designed to convey business messages, concepts, or processes. It is used to make complex content easily understandable and serves a company's internal and external communication needs. Examples include illustrations for marketing materials, presentations, or explainer videos.

Why are business illustrations important?
Business illustrations help make abstract or complex content clear and tangible. They facilitate understanding, increase attention, and support the communication of important messages. Illustrations can significantly improve corporate communication both internally (employee training, process presentations) and externally (customer presentations, advertising).

Where are business illustrations used?
Business illustrations are used in many areas, including:

Marketing and advertising: To depict products, services, or corporate values.
Presentations: To clearly explain complex content such as data, processes, or strategies.
Corporate communications: To visualize mission statements, workflows, or strategic goals.
Explainer videos: To visually explain services or products and make them understandable for target groups.

What makes a good business illustration?
A good business illustration is characterized by the following features:

Clarity: It must convey the core message in a nutshell and be easy to understand
Appealing design: A visually appealing design draws attention and ensures the message is perceived positively.
Relevance: The illustration must be tailored to the target audience and the specific context.
Focus: It should concentrate on the essentials and avoid superfluous details.
Emotional appeal: A good illustration evokes emotions and ensures the message is better remembered.

How does a business illustration differ from a general illustration?
While general illustrations often serve creative purposes or entertainment, a business illustration has a clear business purpose. It is used to communicate information, explain processes, or convey strategic messages and must therefore be precise and targeted.

How can Dialogbild help with the creation of business illustrations?
Dialogbild supports companies by creating customized business illustrations. We help visually prepare complex content so that it is presented in a comprehensible and engaging way for employees, customers, or partners. Our services include:

Process and strategy visualizations: Representation of company processes and strategic goals.
Training materials: Visual support for employee training or internal communications.
Infographics: Creation of clear explanatory materials for presentations, websites, or social media.

What benefits do business illustrations offer companies?
Business illustrations offer numerous advantages:

Improved communication: Complex information is conveyed clearly and simply.
Increased attention: Visual content attracts more attention than plain text.
Effective presentations: Illustrations make presentations and reports more vivid and understandable.
Stronger brand loyalty: Illustrations that align with the corporate identity strengthen the brand image.

Can business illustrations also be useful for small businesses?
Yes, business illustrations are useful for companies of all sizes. They help small businesses convey their messages simply and effectively and stand out from the competition. Whether it's for marketing, corporate presentations, or internal communications, a good illustration can make all the difference.

In what formats can business illustrations be provided?
Business illustrations can be provided in various formats, depending on their intended use:

Print formats: For brochures, flyers, or posters.
Digital formats: For websites, social media, or presentations.
Interactive formats: As part of interactive explainer videos or infographics.

How long does it take to create a business illustration?
The time it takes depends on the complexity and scope of the project. A simple illustration can be created in a few days, while more extensive projects, such as those involving multiple illustrations or interactive elements, can take several weeks. Dialogbild works closely with you to ensure your requirements are met on time.

Business Illustration and how it can help your business