Strategy image
A strategy picture is a visual display of the company strategy. It makes abstract concepts and goals tangible and understandable, by translating them into a visual format.
A well-designed strategy picture eases the communication of complex, strategic ideas and helps to direct the entire organization towards the same alignment. It allows employees to better understand the strategy and to identify with it and to work towards the chosen goals with motivation.
DIALOGBILD supports companies to visualize their strategies in clear and motivational strategy pictures. Our custom-made visualizations help you to display your strategy in a concise manner and ensures that it will be understood and supported by all involved parties. Your strategy will become vivid and tangible through our visual format which speeds up the implementation within your company, as well as simplifying it.
ANNUAL REVIEW CYCLE 2023
Boehringer Ingelheim develops breakthrough therapies that change lives - today and for future generations. As a leading research-driven biopharmaceutical company, Boehringer Ingelheim creates value through innovation in areas of unmet medical need.
Since its foundation in 1885, Boehringer Ingelheim has been family-owned and pursues a long-term, sustainable perspective. More than 53,000 employees serve over 130 markets in the two divisions Human Pharma and Animal Health. ...
STRATEGY 2030
OUR PATH TO A SUCCESSFUL TOMORROW
For 189 years, Sparkasse Oberhessen has stood by the people of Oberhessen as a partner and companion in financial matters, as well as a provider of impetus and support. With around 250,000 customers, Sparkasse Oberhessen is today the No. 1 financial partner in the Wetterau district and the Vogelsberg district. It is the economic driving force and reliable partner for the local economy as well as the principal bank for the municipalities and thus also a guarantor for regional development.
In the 189 years of its existence, the Sparkasse has always moved with the times. It continues to do so today, and in an increasingly digitalized world is developing into an everywhere financial services provider very close to its customers: with intuitive online banking, a multiple award-winning savings bank app, media and digital advisory and service offerings by phone, chat and e-mail, as well as personal advice on site. ...
OUR STRATEGY
ENTHUSIASM AND NETWORKING ON ALL CHANNELS
With around 163,000 customers, more than 550 employees and total assets of around 4 billion euros, we are one of the largest cooperative banks in Germany. Our core business area consists of the districts of Harburg, Lüneburg and Heidekreis and covers an area of approximately 4,800 km². With 39 branches and 26 self-service locations (as of December 31, 2021), we have a strong presence in the area. For us, however, customer proximity also means being there for our members and customers outside branch opening hours. This is ensured by the almost 40 employees in our in-house DialogCenter.
They can be reached by phone, e-mail, chat or video service from what are now 13 branches. Thanks to the consistent expansion of digital service offerings, we are available to our members and customers 24/7 and even outside our business territory. ...
CHANGE COMMUNICATION
OUR WAY INTO THE FUTURE
AGRAVIS Raiffeisen AG is a modern agricultural trading company in the segments of agricultural products, animal nutrition, crop production and agricultural technology. It also acts in the areas of energy and Raiffeisen markets. With over 6,300 employees, the AGRAVIS Group generates a turnover of 6.4 billion euros and is a leading company in the industry with more than 400 locations, predominantly in Germany. International activities exist through subsidiaries and affiliated companies in more than 20 countries and export activities in more than 100 countries worldwide. ...
OUR THING
THE NEW CORPORATE STRATEGY
Sesotec GmbH is one of the leading specialists for foreign object detection and material sorting and operates worldwide with seven subsidiaries and approx. 540 employees. The company is headquartered in Schönbergin the Bavarian Forest.
In the course of a restructuring in 2018, Sesotec developed a new strategy. Sesotec sought the support of DIALOGBILD in order to carry this and the self-image defined by the employees from the center of the company to the breadth of the workforce. To ensure that the new strategy is understood and lived by all employees, the picture was rolled out to the workforce in workshops. ...
LOS! 2006
OUR WAY TO A SUCCESSFUL FUTURE
Airplane maintenance at Lufthansa Technik always continues to strive for reaching its goal of ensuring the highest possible safety of the aircraft and of offering high quality and at the same time cost-effective maintenance. “LOS makes a fundamental contribution to achieving these goals!” The dialogue picture takes employees from various departments on a journey through this process.
The overriding concept of the picture was that of a large ship that slowly but powerfully navigates its way through the market (represented by the open sea) while exposed to various factors shown as different weather conditions. ...
THE NEW VISION
A friendly office, customers who are cordially welcomed and seen to, employees who hold open the door for each other. The Volksbank im Harz has one clear goal: It wants to be number 1 in its region. How will it be done? Through a new strategy and the commitment and dedication of its staff. We were tasked with the creation of a Dialogue Picture realizing not only the strategic vision in a text format, but also in a visual manner which could more effectively and concretely communicate this vision to employees, business partners and customers this vision.
At first, Volksbank im Harz worked together with the management consultancy firm Goldpark to develop the new vision. In the final defining phase, we joined in and began with the visualization. ...
STRATEGY AGENDA
FUTURE-ORIENTED DESIGN OF COOPERATIVE BANKING
With its 220 employees, the BVR is at the forefront of the cooperative banking industry in Germany and represents the interests of its members, in the context of the cooperative set of values. The focus is not only on advising and promoting the cooperative credit unions but also on actively shaping the banking of the future, which involves monitoring trends and working on strategy, culminating in new strategic goals.
For example, the BVR observed the current takeover mechanisms of the beigtechs and the old infrastructures that are stifling processes, which stimulated the impetus for innovation ideas. The bank should integrate itself into the customer lifeworlds shaped by change and establish new functions of mediation and support. ...
THE FUTURE PICTURE 2030
MODERN, DIFFERENT, ECOLOGICAL
Bremer Straßenbahn AG operates a large part of public transport in Bremen. It ensures sustainable mobility and plans for the future.
Whether digitization or electric mobility, demographic change or supply development - everywhere in the transport industry, the signs of change. Due to the rapidly evolving mobility market, it is necessary that, in addition to efficiently designing and expanding our existing offer, we test new forms of mobility and question existing structures. The aim of BSAG is to contribute both to climate-neutral mobility and to improve the quality of life of the city of Bremen. ...
STRATEGY 2028
THE HAHN GROUP - TRADITIONALLY INNOVATIVE!
The Hahn Group is one of the largest automobile trading companies in Germany. With around 2,000 employees and 35 plants of the Volkswagen, Volkswagen Commercial Vehicles, Audi, Porsche, Skoda and Seat brands in the Stuttgart metropolitan region, Hahn has enjoyed a strong market position for 100 years and is a reliable partner for customers, employees and business partners.
The automotive industry is undergoing the greatest upheaval in its history. The Hahn family of entrepreneurs has always implemented innovative ideas and broken new ground, making the company an extremely successful enterprise. ...
FIT FOR FUTURE
Helm is a globally active family-owned company headquartered in Hamburg, Germany. The fields of activity are the business units Chemicals, Fertilizer, Coop Protection and Pharma, which our company with its 1,500 employees takes care of.
In the course of the transformation process, we decided to use a dialog picture in order to communicate the different aspects and areas to our employees in an understandable and easy-to-remember way. For this purpose, each employee also received his or her own picture after the company meeting. ...
E2E SUPPLY CHAIN EXCELLENCE
Alfred Kärcher SE & Co. KG is a family-owned company headquartered in Winnenden, Baden-Württemberg. The world market leader for cleaning technology employs more than 13,500 people worldwide. The company is particularly renowned for its high-pressure cleaners.
In order to remain the world market leader in the future and to be able to supply customers optimally, Kärcher is constantly working on the optimization of its own supply chain management. The current strategy-relevant “End-to-End Supply Chain Excellence” project involves changes in processes, roles and responsibilities that will affect around 6,000 employees worldwide. In order to guarantee a uniform understanding of all project participants, Kärcher developed the big picture of the “E2E Supply Chain Excellence” change project, which was developed by DIALOGBILD accordingly. ...
EFFICIENCY & GROWTH
COMMUNICATING CHANGING PROCESSES CONVINCINGLY
GOOD. For the customers.
GOOD. For the region.
GOOD. For the economy.
It’s important for Kreissparkasse Herzogtum Lauenburg to take responsibility for public welfare. They act as strong partners for their customers, the economy and the region. The Kreissparkasse provide their customers with a long term consulting approach based on the Sparkassenfinanzkonzept, which is tailored to individual customer needs. Kreissparkasse Herzogtum Lauenburg want to give them the opportunity to make autonomous financial decisions and help them choose the right products to fit their personal life planning. ...
STRATEGY MAP: A BANK BY PEOPLE FOR PEOPLE
THE COMPANY STRATEGY OF LEUTKIRCHER BANK
At the start of the year, we received a call from Leutkircher Bank eG in beautiful Allgäu. “We would like to find a new way to communicate our strategy," was the request. Not a problem for DIALOGBILD, so we worked with the bank to plan the visual communication of the new company strategy.
Mutual communication at eye level has always been very important to Leutkircher Bank eG, so we took the time to get to know the bank better over the course of several visits in order to understand the type of visualisation it needed. It became clear to us relatively soon after beginning the project that two key aspects could not be left out: the people and the relationship with the region. ...
WE GROW TOGETHER
INDUSTRIAL FIELD CONNECTIVITY
Phoenix Contact began as a family-owned business and has grown to become a global market leader in electronics. It seeks to improve itself continuously with the goal being speed and flexibility in reacting to customer needs and market developments. Therefore, Phoenix Contact has changed from a centralized organizational structure to a decentralized product oriented enterprise in order to bring a strong market and customer focus with regard to market segmentation.
For one of the resulting business units, industrial field connectivity, DIALOGBILD created a strategy picture, which shows the interfaces, processes and stakeholders. The aim of this picture is a common understanding for a functioning network across all business units and the goals of this specific business unit IFC. ...
2020 INITIATIVE FUTURE
ANNUAL OVERVIEW OF CHANGE MANAGEMENT PROCESSES
As the market leader in electrical wholesale, Sonepar sells high-quality branded electrical goods for customers in the trade, retail and industry segments.
In addition to the large product selection in the online store, more than 5,000 employees in around 200 branches are also busy fulfilling special customer wishes. In this way, Sonepar is constantly working to meet the ever-changing requirements of its customers in an innovative and sustainable way. ...
CULTURE CHANGE
AN IMAGE THAT STIMULATES DIALOG ABOUT THE FUTURE
Sparkasse Hannover, one of the largest savings banks in Germany, began to address the process of cultural change as early as the beginning of 2017. In several workshops, the questions "how is digital change changing Sparkasse Hannover?", "what does Sparkasse Hannover stand for in the future?" and "what common goals do we have?" were discussed from both employee and customer perspectives and then visually translated.
Low interest rate environment, stricter regulation, high competitive pressure from banks and non-banks - this situation is the new reality in the banking business. It is not the circumstances that will change, but the institutions that will have to adapt to the new circumstances. ...
CUSTOMER-CENTERED SALES SAVINGS BANK
Sparkasse Rosenheim-Bad Aibling in the south of Bavaria, near Lake Chiemsee, employs around 730 people and is a strong partner at the side of regional businesses and households.
In the course of its orientation as a "customer-centered sales savings bank", Sparkasse Rosenheim-Bad Aibling has given itself a new target image. The aim is to ensure sustainable success in sales, which has changed increasingly over the years. To this end, all institute perspectives are to be designed in a customer-centric manner and thus aligned with the needs and preferences of customers. ...
OUR WAY. OUR FUTURE.
THE FUTURE PICTURE FOR TÜV RHEINLAND
The TÜV Rheinland Group is a leading provider of technical services worldwide. Founded in 1872 and headquartered in Cologne, the Group employs 20,000 people, 8,000 of them are based in Germany. It generates annual revenues of € 1.88 billion. The Group′s mission and guiding principle is to achieve sustained development of safety and quality in order to meet the challenges arising from the interaction between man, technology and the environment.
TÜV Rheinland started a comprehensive change program which addressed a new strategy, projects to improve internal processes and changes of the company culture and leadership culture. ...