Further references HELM
STRATEGY MAP: FIT FOR FUTURE
  • Chemical Industry
  • Dialogbild
Helm is a globally active family-owned company headquartered in Hamburg, Germany. The fields of activity are the business units Chemicals, Fertilizer, Coop Protection and Pharma, which our company with its 1,500 employees takes care of.

In the course of the transformation process, we decided to use a dialog picture in order to communicate the different aspects and areas to our employees in an understandable and easy-to-remember way. For this purpose, each employee also received his or her own picture after the company meeting.

Sophie Oldenburg
Director Corporate Communications
"As part of our "Fit for Future" program, it was important to us to present as simply as possible how we are making HELM fit for the future. The dialog picture unites all the sub-areas that we are tackling within this framework and also symbolizes the vision of the program. In this way, the dialog image helps to internalize the overall picture and increases the motivation of colleagues to make their contribution."

INDIVIDUAL SCENES AND THEIR MEANING

Saying goodbye to old structures

As part of HELM's Fit for Future program, old inefficient or less target-oriented relics were abolished. These included, for example, the old merchandise management system, which was replaced by an SAP solution, and also the tie requirement.

Taking business partners on the road with you

HELM stands for partnerships. That is why it was important to symbolize that customers and business partners are taken along on the journey to a more modern HELM.

Trust as an integral part of leadership

To adapt structures and better enable efficiencies, good leadership is of enormous importance. The captain hands over the helm to a crew member. This crew member knows where the destination is through prior arrangements and feels safe enough to steer the ship independently due to the proximity of the captain.

The team's turn

Only together as a team can the water be let into the dock and thus the boat set sail into the sea. Thus, the employees at HELM, in consultation with each other, determine when the individual business areas are fully optimized to start their journey towards improved customer orientation.

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