Examples of corporate mission statement: Inspiration and guidance for your company

Definition, examples and development of corporate mission statements. Contact us for your individual solution.

Bäderland MISSION STATEMENT

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A corporate mission statement is an important component of a company's strategic orientation. It defines the mission, vision and values and serves as a compass for all activities and decisions. At Dialogbild, we help companies to visualize complex topics in a clear and comprehensible way. In this article, we present examples of corporate mission statements and provide practical tips on how to create an inspiring and effective mission statement.

The importance of a corporate mission statement

A strong corporate mission statement offers numerous advantages:

  • Clarity and focus: It helps to define the company's long-term goals and focus on what is important.
  • Motivation and commitment: An inspiring mission statement can motivate employees and increase their commitment.
  • Brand identity and trust: It strengthens the brand identity and promotes trust among customers and partners.
  • Strategic alignment: A clearly defined mission statement supports strategic planning and decision-making.

The best mission statements: What sets them apart

The best mission statements have some common characteristics:

  • Clarity: they are easy to understand and concise in their wording.
  • Inspiration: They motivate and inspire both employees and customers.
  • Authenticity: They reflect the company's true values and beliefs.
  • Strategic relevance: They support the company's strategic goals and long-term orientation.

 

Examples of mission statements

1. IKEA

IKEA has a clearly defined mission statement that reflects its mission and vision: "Our business concept is to create a better everyday life for the many people. We do this by offering a wide range of beautifully designed and functional home products at prices so low that as many people as possible can afford them." This mission statement emphasizes accessibility and the goal of improving customers' lives, making IKEA a trusted and popular company.

2. Patagonia

Patagonia, an outdoor apparel company, has a strong focus on sustainability and environmental protection: “We're in business to save our home planet.” This mission statement shows the company's commitment to environmental protection and attracts customers who share similar values.

3. Google

Google's mission statement is: “Our mission is to organize the world's information and make it universally accessible and useful.” This mission statement emphasizes Google's core competency and their vision to improve the world through access to information.

4. Siemens

One example from industry is Siemens' mission statement: "We want to help shape the digital transformation while keeping our customers' needs in mind. Our goal is to create innovations that create sustainable value for our customers and society." This mission statement shows the focus on innovation and sustainability in industry.

Developing a mission statement

Creating a mission statement requires careful thought and planning. Here are the steps you should follow:

  1. Analyze company values: Start by identifying your company's fundamental values and beliefs.
  2. Define the mission and vision: Formulate a clear and concise mission and vision that reflect your company's long-term goals and purpose.
  3. Stakeholder involvement: Involve employees, customers and other key stakeholders in the process to ensure broad acceptance and support.
  4. Mission statement formulation: Create a written document that clearly states your company's mission, vision and values.
  5. Communication and integration: Ensure that the mission statement is communicated throughout the company and integrated into all business processes.

Why Dialogbild?

At Dialogbild, we specialize in helping companies visualize complex issues in a clear and understandable way. Our expertise in mission statement development and visualization can help your company create an inspiring and impactful mission statement. We create engaging and easy-to-understand visualizations of your mission statement that can be communicated throughout your organization.

 

Get in touch with us

Are you ready to develop or revise your corporate mission statement? Contact us today to learn how we can help you clearly visualize your company goals and inspire your team. Visit our website or give us a call to learn more about our services.

Get in touch with us

At Dialogbild, we specialize in helping companies visualize complex topics in a clear and understandable way. If you are interested in creating a mission statement for your company or would like to learn more about our services, please do not hesitate to contact us. Together we can turn your vision into reality and put your company on the road to success.

Visit our website or contact us directly to find out more. Let's work together to create a mission statement that clearly defines your business goals and inspires your team!

Frequently asked questions

What is a corporate mission statement?

A mission statement is a written statement of a company's mission, vision and values. It serves as a guide for all activities and decisions within the company and helps to define long-term goals.

Why is a corporate mission statement important?

A corporate mission statement provides clarity and focus, motivates employees, strengthens brand identity and promotes trust among customers and partners. It supports strategic planning and decision-making and helps communicate company goals.

How do I create a company mission statement?

Creating a corporate mission statement includes the analysis of the company values, the definition of mission and vision, the involvement of stakeholders, the formulation of the mission statement and communication as well as the integration of the mission statement into all business processes.

What are some examples of corporate mission statements?

IKEA: “Our business concept is to create a better everyday life for many people. We do this by offering a wide range of beautifully designed and functional home products at prices so low that as many people as possible can afford them.”

Google: “Our mission is to organize the world's information and make it universally accessible and useful.”

Patagonia: “We're in business to save our home planet.”

What distinguishes the best corporate mission statements?

The best mission statements are distinct and easy to understand, inspire and motivate both employees and customers, are authentic and reflect the company's true values and support the company's strategic goals.

How can Dialogbild help with the development of a corporate mission statement?

Dialogbild offers a visual representation of your corporate mission statement. We help you visualize your business goals and inspire your team.

How can I ensure that my company mission statement is authentic?

Involve employees and other stakeholders in the process to ensure the mission statement reflects your company's true values ​​and beliefs. An authentic mission statement is based on the actual principles and goals of the company.

Can a company mission statement change over time?

Yes, a mission statement can and should be reviewed over time and adjusted as necessary to ensure that it reflects the company's current goals and values. Regular reviews and adjustments are important to ensure the relevance and effectiveness of the mission statement.

How long does it take to create a company mission statement?

The duration of the process can vary depending on the size of the company and the number of stakeholders involved. A well-thought-out process can take several weeks to months to ensure that the mission statement covers all relevant aspects of the company.

How can I contact Dialogbild to create a corporate mission statement?

Visit our website or get in touch with us directly. At Dialogbild we help you to clearly visualize your corporate goals and develop an inspiring corporate mission statement. Let's work together to turn your vision into reality.