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STRATEGY MAP: NEXT CHAPTER
Hamburg is home to one of the largest Airbus plants in Europe. In addition to the production of other aircraft types, the structure and equipment assembly of the A350 passenger aircraft takes place in Hamburg-Finkenwerder.
In order to develop a common mission statement for the employees in the production of the A350, the department relied on the creation of a dialog picture. The dialog picture captures both the daily routines and the outstanding processes and technologies of production in the present and future. The ideas and suggestions of the workers from production and the indirect areas, which were requested in advance in various formats, were incorporated to a large extent into the dialog picture. ...
STRATEGY MAP: SINGLE AISLE
Aircrafts of the A320-family from Airbus are among the best selling aircraft worldwide. The depicted A321 model is a single aisle airplane with a capacity of up to 240 passengers and a range of up to 5,500 kilometers. As XLR-variant the airplane, equipped with additional tanks, is meant to reach a range of up to 8,700 kilometers. As final member within the Airbus Aerostructures GmbH in the location Hamburg-Finkenwerder, our picture depicts the entire system installation in the rear part of the assembly section and the further handover to Airbus FALs (Final Assembly Lines) in Germany, France, China and the USA. ...
A DIALOG PICTURE FOR AIRBUS AND THEIR NEW MODULAR CONCEPT
The Airbus plant in Hamburg-Finkenwerder is the largest Airbus site in Germany. Among other things, this is where the final assembly of the well-known A320 family takes place. As part of an internal restructuring, sequential line production is being converted to a mixed production organization, with the first half of production taking place in a synchronized area and the second half at a modular station. This means that various activities per aircraft that currently take place at several stations will be carried out at a single station.
The new modular concept is to be made visually understandable to production employees with the aid of a dialog picture, and the advantages and opportunities for all those involved are to be highlighted.
During a comprehensive tour of the factory, the DIALOGBLD team had everything shown to them in detail and took photos so that the individual machines and production steps could be depicted as authentically as possible in the final dialog picture.
The finished dialog picture will be displayed prominently in the production halls for everyone to see and will be used for internal workshops. ...
EXPLANATORY IMAGE: LUFTHANSA GROUP SECURITY OPERATIONS
Lufthansa Group Security Operations was founded as an independent subsidiary within the Lufthansa Group in the year 2019 and employs approximately 170 employees across Germany. Its highest priority is the guarantee of operational security standards and the continuous availability of the broad services within the Lufthansa Group.
Appropriate and according to whichever arising need, the LGSO takes care, among other things, of the organization of classic plant security activities, security offices, visitor reception, aircraft security search and the control stations for employees.
The dialog picture was conceptualized during multiple video conferences and finalized afterwards. In this way, LGSO could look at the first designs, discuss them internally and then generate feedback, which was then realized in detail by DIALOGBILD step by step.
TASTE & MORE
Lufthansa Group Taste & More GmbH is currently responsible for catering services for Deutsche Lufthansa AG at its locations in Frankfurt, Munich, Hamburg, and Cologne. Its approximately 350 employees serve more than 12,000 guests daily in 14 company restaurants, 12 Bartesse coffee bars, one business restaurant, and around 90 coffee points. In addition to company catering, the company's product portfolio includes comprehensive conference and event services, floor management in collaboration areas, and other innovative services for the Lufthansa Group.
The collaboration between DIALOGBILD and Lufthansa Group Taste & More is by no means new. Even before Lufthansa changed its name from LZ Catering, the two companies enjoyed a successful partnership, which has now been continued.
The rebranding changed not only the name, but also the corporate image of the group. The new project is intended to further develop the original dialog picture by taking up innovations such as the hybrid modular concept and implementing them visually. ...
EXPLANATORY FILM: REMOTE ELECTRONIC UNIT
The Liebherr Group is a 100% family-run company.The group includes eleven independent operating divisions, including the aerospace and traffic engineering division.
The Liebherr-Aerospace Lindenberg GmbH team has received professional support and commissioned DIALOGBILD to develop a dialog film. The focus was on the extremely versatile control unit "Remote Electronic Unit" (REU) - from the field of electronics. Thanks to its modular design, the Remote Electronic Unit can be flexibly used in aerospace applications.
The goal was to present the complex product with all its applications and functionalities. Furthermore, the many advantages should be presented in an attractive and convincing way.
The storyboard was developed by Liebherr-Aerospace (Lindenberg) and DIALOGBILD within a one-day workshop. The final dialog film will now be shown both internally and externally, for example at exhibitions. ...
STRATEY PICTURE: LOS! 2006
OUR WAY TO A SUCCESSFUL FUTURE
Airplane maintenance at Lufthansa Technik always continues to strive for reaching its goal of ensuring the highest possible safety of the aircraft and of offering high quality and at the same time cost-effective maintenance. “LOS makes a fundamental contribution to achieving these goals!” The dialogue picture takes employees from various departments on a journey through this process. The overriding concept of the picture was that of a large ship that slowly but powerfully navigates its way through the market (represented by the open sea) while exposed to various factors shown as different weather conditions. The maintenance work in Frankfurt is carried out to a large extent directly at the Fraport, the workers performing their duties the same way in all weather conditions. “We all sit in the same boat.” – a symbol which shows how closely connected all departments are and how dependent a smooth operational process is on sufficient communication and agreement among all involved staff. ...
MISSION STATEMENT: SERVICE EXCELLENCE
LUFTHANSA TURNS THE CUSTOMER INTO A FAN
The dialog picture is utilized in the specialist area of cabin crew at German Lufthansa AG. Flight attendants are facing the challenges of short-haul (both domestic German and European air routes). What expectations of service do passengers have? What are the critical moments? What moves the passengers before and after their flight? Above all looms the strongly contested market and Lufthansa’s competition. Flight attendants are changing their perspectives, seeing the situation from the passenger’s viewpoint and reflecting on their roles on board. ....
INFOGRAPHIC: STATIONS WORLD "GROUND"
EMPLOYEE TRAINING
Once again, DIALOGBILD was able to design an interactive dialog picture for Deutsche Lufthansa AG, Training and Training Management, for worldwide training purposes. Previously, a dialog picture was developed in 2011 to train the flight crew. Due to the successful application, an interactive dialog picture has now been designed for the Department of Soil. For this purpose, DIALOGBILD developed humorous scenes along the entire service chain, stimulating reflection during the training sessions. From self-check-in to first-class service in the first-class area - Lufthansa AG takes the perception of your guests very seriously and tries to highlight itself in automated processes through individual service. ...
MISSION STATEMENT: MAKE IT MAGIC
SERVICE AT LUFTHANSA GROUP
The Lufthansa Group initiated an interactive dialog picture in order to respond more intensively to the different customer groups in training courses. This dialog picture is used internationally, for example at airports, to strengthen service orientation. One advantage of the dialog picture media is the internationally understandable picture language. In the digital version, videos, text and graphics can also be embedded so that further information can be conveyed in addition to the image. These functions are perfect for putting service employees in the guests' perspective and thus reflecting and anchoring specific topics.
The basis for the interactive dialog picture here is the development of a classic dialogue picture, which was then provided with click points and programmed into an interactive version. ...
MISSION STATEMENT: OPERATIONS MANAGEMENT SYSTEM
SGL Carbon is a technology-based and world leader in the development and manufacture of carbon-based solutions. Their high-quality materials and products made from specialty graphite and composite materials are used in future-oriented industrial sectors: automotive, aerospace, semiconductor technology, solar and wind energy, LEDs as well as in the production of lithium-ion batteries and other energy storage systems. In addition, we develop solutions for the chemical and industrial applications.
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