Visualize strategy - Dialogbild

In today's complex business world, it is crucial that companies communicate their strategies clearly and effectively. One of the most effective methods for doing so is strategy visualization. In this guide, you will learn how to successfully visualize your corporate strategy and the benefits it brings.

What does visualizing strategy mean?

Visualizing strategy means presenting the key elements of your corporate strategy in a clear and easily understandable graphical format. This can be done in the form of a strategy map, a strategy visualization, or a so-called "big picture." The goal is to make complex relationships, goals, and measures comprehensible at a glance.

Why is strategy visualization important?

Visualizing strategy offers numerous benefits:

Improved communication: A strategy visualization makes abstract concepts tangible and facilitates understanding for all stakeholders.
Increased employee motivation: When employees have a clear picture of the company's strategy, they can better identify with it and feel more motivated to contribute to achieving its goals.
Clearer alignment: A visualized strategy helps align all stakeholders around common goals.
Better decision-making: The clear presentation enables managers to make informed decisions and more easily identify potential opportunities and threats.
Promoting innovation: A clear picture of the strategy can inspire new ideas and innovations.

How do you effectively visualize your strategy?

1. Define your core messages

Before you begin visualizing, it's important to clearly define the core elements of your strategy. These include:

Company vision and mission
Long-term and short-term goals
Core values and corporate culture
Key actions and milestones

2. Choose the Right Format

There are various ways to visualize a strategy. Some popular formats include:

Strategy maps
Infographics
Strategy images
Metaphorical representations (e.g., a journey or a building)

Choose the format that best suits your strategy and corporate culture.

3. Use professional tools and support

There are numerous tools and software solutions that can help you create strategy visualizations. Some options include:

PowerPoint for simple representations
Specialized visualization tools such as Prezi or Miro
Professional graphic design software for more complex representations

Do not hesitate to seek professional support to create a high-quality and effective strategy picture.

4. Integrate Storytelling Elements

A good strategy visual tells a story. Use visual metaphors, symbols, and a clear structure to illustrate your company's "journey." This makes the strategy more memorable and easier to understand.

5. Keep it simple and clear.

Avoid packing too many details into your strategy visual. Focus on the most important elements and ensure the visualization is understandable at a glance.

6. Test and Iterate.

Present your strategy image to different stakeholders and gather feedback. Be prepared to make adjustments to ensure the visualization is understandable and useful for everyone.

How can the DIALOGBILD agency help with strategy visualization?

DIALOGBILD is a specialized agency that supports companies in visualizing complex topics. They can help you create an effective strategy visualization by:

Providing expertise: DIALOGBILD has extensive experience in visualizing corporate strategies and can apply proven methods and best practices.
Developing customized solutions: The agency works closely with you to create a strategy visualization that is precisely tailored to your needs and corporate culture.
Implementing professional design: DIALOGBILD has experienced designers who can translate your strategy into a visually appealing and easily understandable format.
Supporting change processes: The agency can support you not only in creating the strategy visualization, but also in implementing and communicating the strategy within your company.
Offering various formats: Depending on your needs, DIALOGBILD can create strategy visualizations in various formats, from static graphics to interactive digital solutions.

Conclusion: Harnessing the Power of Strategy Visualization

Visualizing your corporate strategy is a powerful tool for creating clarity, alignment, and motivation within your company. By translating complex strategic concepts into an easy-to-understand visual format, you can ensure that all employees understand the company's goals and actively contribute to achieving them.

Use the techniques and tips presented in this guide to create your own strategy visualization. And if you need professional support, a specialized agency like DIALOGBILD can help you bring your strategy to life and communicate it effectively.

Remember: A picture is worth a thousand words. With a well-designed strategy visualization, you can not only see the future of your company, but also actively shape it.

VW Nutzfahrzeuge Volkswagen Nutzfahrzeuge die Fabrik der Zukunft Smart geplant Dialogbild Agentur für Visualisierung von Prozessen, Veränderungen und Visionen.

SMART PLANNING

- THE FACTORY OF THE FUTURE

With over 1,000 employees, Production Planning / Brand Management VWN makes a decisive contribution to the long-term corporate success of the Volkswagen Commercial Vehicles brand.
The department is responsible for shaping the production of tomorrow. Interdisciplinary teams develop concepts for the implementation of new vehicle projects. In addition to influencing products towards a production-oriented product design, the department also focuses on the production and on-time provision of systems and components.

As part of the strategy work, a visual world was developed in collaboration with DIALOGBILD that focuses on the interaction of the individual departments and the common goal of a SMART PLANNING factory.

Hellmann Promise For the Better. Together. Leitbild Unternehmenskultur Dialogbild Agentur für Visualisierung von Prozessen, Veränderungen und Visionen.

HELLMANN PROMISE

FOR THE BETTER. TOGETHER.

For more than 150 years, the family-owned company Hellmann Worldwide Logistics has successfully delivered top performance across a broad range of services - freight forwarding services by rail, truck, air and sea freight are complemented by CEP services, contract logistics and industry and IT solutions. What began with the transport of goods by horse and cart has evolved over the decades with technical innovations into state-of-the-art solutions.

To enable Hellmann Worldwide Logistics to meet the challenges of tomorrow, interdisciplinary work is already underway today on new visions. In order to position the company for sustainable success in times of constant change, a new corporate culture was defined, including a vision, mission and values. This globally valid culture, which connects all 14,000 employees, was to be conveyed in the dialog image and at the same time provided with a basic clarity.

VISION & VALUES

COURAGE, SUSTAINABILITY, HONESTY, PRIDE AND ENTREPRENEURSHIP

How do we manage to deliver our vision and strategy to our employees, to bring everyone to a common understanding and to embed them into the (future) work to ensure that our bank is aligned as stable, successful and future-proof? How do we manage to deliver the path of our vision and strategy with the same content into our house, without losing important integral facts, or rather, to create room for interpretation through a new choice of words? These questions gave us the idea to translate our formulated vision and strategy into a picture-based language, true to the adage: “a picture says more than 1,000 words.”

THE TARGET PICTURE

FOR ALMO PRODUCTS

Creating transparency about the target system, making it understandable and easy to communicate to all employees, providing the opportunity for personal identification and describing the way into the future to ultimately provide a higher-level orientation for the entire company - these were the reasons why ALMO decided to create a dialog picture.

Together with DIALOGBILD and Goldpark as professional partners, a dialog picture was developed and implemented for ALMO.

Miele Zielbild der MWS-Organisation Leitbild Dialogbild Agentur für Visualisierung von Prozessen, Veränderungen und Visionen.

TARGET PICTURE OF THE MWS ORGANIZATION

Miele is the world's leading supplier of premium domestic appliances for kitchens, laundry and floorcare. In addition, there are air cleaners, washers and dryers for commercial use as well as washer-disinfectors and sterilizers for medical facilities and laboratories (Professional business division). Founded in 1899, the company operates 15 production sites, eight of which are in Germany.

In 2004, the Miele Value Creation System (MWS) was launched, which has been continuously developed over the years and is now a proven tool for improving processes and cooperation in production and administration, avoiding waste in the company and thus also increasing competitiveness.

Hahn Gruppe Strategie 2028 Erklärbild Leitbild Strategiebild Dialogbild Agentur für Visualisierung von Prozessen, Veränderungen und Visionen.

STRATEGY 2028

THE HAHN GROUP - TRADITIONALLY INNOVATIVE!

The Hahn Group is one of the largest automobile trading companies in Germany. With around 2,000 employees and 35 plants of the Volkswagen, Volkswagen Commercial Vehicles, Audi, Porsche, Skoda and Seat brands in the Stuttgart metropolitan region, Hahn has enjoyed a strong market position for 100 years and is a reliable partner for customers, employees and business partners.
The automotive industry is undergoing the greatest upheaval in its history. The Hahn family of entrepreneurs has always implemented innovative ideas and broken new ground, making the company an extremely successful enterprise. In 2018, the management developed a long-term strategy that, in addition to economic factors, also includes topics such as digitisation and new business models. The great challenge that drew our attention to DIALOGBILD was to make this 150-page paper understandable to all employees in a simple form.

Logo von Kärcher

E2E SUPPLY CHAIN EXCELLENCE

Alfred Kärcher SE & Co. KG is a family-owned company headquartered in Winnenden, Baden-Württemberg. The world market leader for cleaning technology employs more than 13,500 people worldwide. The company is particularly renowned for its high-pressure cleaners.

In order to remain the world market leader in the future and to be able to supply customers optimally, Kärcher is constantly working on the optimization of its own supply chain management. The current strategy-relevant “End-to-End Supply Chain Excellence” project involves changes in processes, roles and responsibilities that will affect around 6,000 employees worldwide. In order to guarantee a uniform understanding of all project participants, Kärcher developed the dialog picture of the “E2E Supply Chain Excellence” change project, which was developed by DIALOGBILD accordingly.

The picture visualizes the process of the project as a path, starting from the current Kärcher reality. The viewer is informed about the new supply chain process to be implemented, in which he follows a bridge that leads to the future of Kärcher.

BASF Schwarzheide Visionsbild Vision Dialogbild Agentur für Visualisierung von Prozessen, Veränderungen und Visionen.

BASF Schwarzheide GmbH

BASF Schwarzheide GmbH is an industrial beacon in Lusatia and has been part of the BASF Group since 1990. More than 2,000 employees produce chemical specialties at the production site in southern Brandenburg. The product range includes polyurethane base products and systems, crop protection agents, water-based coatings, engineering plastics, foams, dispersions, laromers and, from 2022, battery materials. The site is growing and has set itself the goal of CO2-neutral production in the future and piloting the integration of renewable energies.

HELM AG Live Illustration Graphic Recording Chemicals Ferilizer Coop Protection Pharma Dialogbild Agentur für Visualisierung von Prozessen, Veränderungen und Visionen.

FIT FOR FUTURE

Helm is a globally active family-owned company headquartered in Hamburg, Germany. The fields of activity are the business units Chemicals, Fertilizer, Coop Protection and Pharma, which our company with its 1,500 employees takes care of.

In the course of the transformation process, we decided to use a dialog picture in order to communicate the different aspects and areas to our employees in an understandable and easy-to-remember way. For this purpose, each employee also received his or her own picture after the company meeting.

IMPROVEMENT VISION

WORKSHOP AND ILLUSTRATION

The dialog picture for the Bombardier factory was developed in several steps. Initially an internal workshop was organized for Bombardier employees, where they discussed and agreed upon dialogue picture topics themselves. Partly, first scene drafts originated that were meant to emerge in the picture later on. On the basis of the grid, which had already been used for another Bombardier factory, the positions of the individual scenes could be determined from the start.

The content, which had been worked out during the workshop, was forwarded directly to Dialogbild and implemented there by illustrators. The illustrations were sent back to Bombardier in a timely manner so that the employees were able discuss them in a workshop.

What is a strategy map?

A strategy map is a visual representation of the core elements of a corporate strategy. It summarizes complex strategic concepts in a clear and concise format that can be understood at a glance.

Why is it important to visualize strategies?

Strategies must be communicated and brought to life. A visualization provides a memorable means of conveying strategies clearly, reducing room for interpretation, and promoting implementation.

What are the benefits of a strategy map?

A strategy map improves communication, increases understanding of complex relationships, promotes employee motivation, and supports the alignment of all stakeholders toward common goals.

How do you create an effective strategy visualization?

Creating a strategy visualization involves several steps:

Defining goals
Developing a visualization concept
Involving stakeholders
Graphic design
Communication and implementation

What elements should a strategy visualization include?

A strategy visualization should include the company's vision and mission, long-term and short-term goals, core values, key actions, and milestones.

Who should be involved in creating a strategy visualization?

It is important to involve key people from different areas of the company to consider different perspectives and increase acceptance.

What formats are suitable for presenting a strategy visualization?

Strategy visualizations can be created in various formats, e.g., as posters, digital graphics, animations, or short films. The choice depends on the target audience and the intended use.

How can you ensure that a strategy visualization is understood and used?

Regular communication and repetition in different media and formats are important. The strategy visualization should be present in central locations within the company and actively used in meetings and presentations.

Can you create a strategy visualization yourself, or should you seek professional help?

While simple visualizations can be created independently, for complex strategy visualizations, it is recommended to seek professional support from experienced designers or specialized agencies like DIALOGBILD.

How often should a strategy visualization be updated?

A strategy visualization should be reviewed regularly and updated as needed, especially when important strategic goals or framework conditions change. An annual review is often advisable.

Visualizing Strategy: A Comprehensive Guide to Successful Corporate Communication