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TRANSFORMATION PLANT HANOVER
Process optimization, strategy, cultural work and good communication are key to the VW Nutzfahrzeuge plant management Hanover in leading the way to a successful future. In the past, strategy and transformation processes were often accompanied by powerpoint "battles".There were numerous charts that tried to make it as comprehensible as possible what goals the company wanted to achieve and how it planed to get there.
Now the company wants to go other ways and has developed a vision for the future together with Goldpark and DIALOGBILD. On the one hand, the picture emerged in an intensive process, on the other hand, the discussion about the things that are important to the board in the picture led to a common understanding and also made it possible for different perspectives to be discussed and brought together.
This helps the Hannover plant to communicate its way into the the future with a common voice.
Thanks to the close cooperation between Goldpark and DIALOGBILD, the dialog picture was used for all events, informations and formats that relate to the transformation as well as to reflect the developments in the transformation process.
CHANGE COMMUNICATION
AGRAVIS Raiffeisen AG is a modern agricultural trading company in the segments of agricultural products, animal nutrition, crop production and agricultural technology. It also acts in the areas of energy and Raiffeisen markets. With over 6,300 employees, the AGRAVIS Group generates a turnover of 6.4 billion euros and is a leading company in the industry with more than 400 locations, predominantly in Germany. International activities exist through subsidiaries and affiliated companies in more than 20 countries and export activities in more than 100 countries worldwide.
In order to make the entire company fit for the way into the future, the AGRAVIS Board of Management initiated a process in 2020 in which current challenges and future requirements are addressed in a positive, profitable and dialogue-oriented manner. The aim is to sensitize managers and employees thematically and on the basis of an evolving corporate culture in order to shape the change process together. It was and still is important to involve all employees as much as possible in the development of the guiding principles for a continued successful future. For this reason, AGRAVIS decided to use the dialogue picture as a supportive tool in order to reach all employees and to invite them to a dialogue about the future of AGRAVIS.
THE HAHN GROUP - TRADITIONALLY INNOVATIVE!
The Hahn Group is one of the largest automobile trading companies in Germany. With around 2,000 employees and 35 plants of the Volkswagen, Volkswagen Commercial Vehicles, Audi, Porsche, Skoda and Seat brands in the Stuttgart metropolitan region, Hahn has enjoyed a strong market position for 100 years and is a reliable partner for customers, employees and business partners.
The automotive industry is undergoing the greatest upheaval in its history. The Hahn family of entrepreneurs has always implemented innovative ideas and broken new ground, making the company an extremely successful enterprise. In 2018, the management developed a long-term strategy that, in addition to economic factors, also includes topics such as digitisation and new business models. The great challenge that drew our attention to DIALOGBILD was to make this 150-page paper understandable to all employees in a simple form.
FIT FOR FUTURE
Leukoplast is a brand of Essity, a globally leading hygiene and healthcare company committed to improving the quality of life through high-quality hygiene and healthcare solutions. Essity sells its products and solutions in around 150 countries and employs around 46,000 people worldwide. Due to the new alignment of the First Aid Dressing portfolio, the company is facing many changes that have to be implemented in a short time and communicated to all employees.
Essity has therefore opted for a dialog film. The film brings the new brand strategy to the point in 3 minutes understandable and entertaining. For the development, a joint briefing with the customer took place, during which the contents were collected and structured. On this basis DIALOGBILD created the storyboard and after final tuning the film. The dialog film was presented for the first time at a management event and subsequently published on the Intranet. ...
A DIALOG PICTURE FOR AIRBUS AND THEIR NEW MODULAR CONCEPT
The Airbus plant in Hamburg-Finkenwerder is the largest Airbus site in Germany. Among other things, this is where the final assembly of the well-known A320 family takes place. As part of an internal restructuring, sequential line production is being converted to a mixed production organization, with the first half of production taking place in a synchronized area and the second half at a modular station. This means that various activities per aircraft that currently take place at several stations will be carried out at a single station.
The new modular concept is to be made visually understandable to production employees with the aid of a dialog picture, and the advantages and opportunities for all those involved are to be highlighted.
During a comprehensive tour of the factory, the DIALOGBLD team had everything shown to them in detail and took photos so that the individual machines and production steps could be depicted as authentically as possible in the final dialog picture.
The finished dialog picture will be displayed prominently in the production halls for everyone to see and will be used for internal workshops. ...
TRANSFORMATION MAP „GERA 2020“
ALSTOM Transport Deutschland GmbH is faced with major challenges, the change strategy has to not only be communicated, but above all be lived. Jens Bünte (Personnel Manager for Germany & Austria) turned to DIALOGBILD with this goal. The situation of the company became clear relatively quickly and so we developed a communication strategy, which is not only visually appealing, but also captivating. Since the success of a strategy depends decisively on the acceptance and participation of the employees, we agreed on two creative workshops in order to elaborate the concept. The first workshop took place with around 15 executives and resulted in a landscape where a hub was chosen as the central point of the dialog picture.
It was important to highlight the past of the company, to specify the path of the "GerA 2020" transformation program and to use a part of the picture to show the future. These preliminary considerations were unanimously accepted by the second workshop group and further elaborated. With 20 change agents from different fields, the picture was then discussed and implemented together with all participants and scenes were placed in the landscape. At the end of the second workshop, the dialog picture was absolutely complete and the story was largely written. Decisions were made for positive and negative presentations, which should appeal to all employees and encourage them to think. With only one goal: to lead the transformation program to success together.
PROJECT NEXUS
The Investment Bank of the State of Brandenburg (ILB) is the central development institution of the State of Brandenburg, on whose behalf it promotes and finances public and private investment projects in the areas of business, infrastructure, housing and employment.
For the launch of the S/4H project, a dialog picture was chosen to attract the attention and interest of the workforce despite the dry IT topic and to accompany the upcoming change processes. ...
OUR WAY. OUR FUTURE.
THE FUTURE PICTURE FOR TÜV RHEINLAND
The TÜV Rheinland Group is a leading provider of technical services worldwide. Founded in 1872 and headquartered in Cologne, the Group employs 20,000 people, 8,000 of them are based in Germany. It generates annual revenues of € 1.88 billion. The Group′s mission and guiding principle is to achieve sustained development of safety and quality in order to meet the challenges arising from the interaction between man, technology and the environment.
TÜV Rheinland started a comprehensive change program which addressed a new strategy, projects to improve internal processes and changes of the company culture and leadership culture.
In order to ensure that everyone has the same understanding of the future basic principles, strategy and values of the company, TÜV Rheinland decided to create a dialog picture. The objective was to stimulate the exchange of the most important topics, which TÜV Rheinland will be dealing with in the upcoming years. The creation of the dialog picture was a very complex project which was accompanied by the team of DIALOGBILD over several months.
STRATEGY 2023
Volksbank Mittelhessen eG is one of the biggest registered co-operatives in Germany. It is the market leader in the region, a major economic factor as well as an attractive and reliable employer. Due to regulations, policies and digitalization the banking industry faces enormous pressure to change. As being the third biggest Volksbank, Volksbank Mittelhessen meets these challenges and demonstrates its willingness to change. Strategy 2023 combines the banks own strengths with future chances and opens the path into the future.
To ensure a successful strategy it is important to involve the company′s employees in the change process. The strategy has to be transparent and simple which can be communicated easily in order to be understandable for all employees. The decision-makers of Volksbank Mittelhessen have been aware of this, so they chose DIALOGBILD to create the visual communication tool for their strategy 2023. In close cooperation with the project team of Volksbank Mittelhessen, DIALOGBILD was able to get an insight into their strategic orientation. The briefing and written information about the strategy helped to create an ideal basis in order to carve out central messages and topics which are used for the creative process.
FUTURE CONCEPT FOR THE VERTRIEBSSPARKASSE 2020
The Kreissparkasse Herzogtum Lauenburg can proudly look back at their story of success: They are the number one in their region! Still, they do not rest on their laurels, because they know that they are still facing huge challenges.
In order to handle those challenges the Kreissparkasse breaks fresh grounds:
Increasing profits through further developing their marketing policy and also improving efficiency by consequently optimizing their processes as well as structures referring to the model of the Deutschen Sparkassen- und Giroverband.
All employees are required to actively shape and participate in this change process. Therefore the strategy path has been communicated with the help of the dialog picture right from the start. In order to have all 650 employees on board, the Kreissparkasse organized a roadshow with the first dialog picture and used an interactive version of the picture to introduce the strategy path. Afterwards the employees were informed biannual about the state of the change process, for which DIALOGBILD created slides showing a magnifying glass zooming in on individual scenes.
EFFICIENCY & GROWTH
The Kreissparkasse Herzogtum Lauenburg considers it important to take responsibility for the common good. As a strong partner, it acts on behalf of its customers, the economy and the region. The Kreissparkasse provides its customers with a comprehensive advisory service based on the Sparkassen financial concept, which is tailored to individual customer needs. Through its advisory services, the Kreissparkasse aims to enable customers to make their own financial decisions and supports them in choosing the right products to suit their personal life plans. Based on its guiding principle of thrift, the Kreissparkasse is also committed to resource-efficient and sustainable business practices. The stability of its economic structure, climate protection, the adaptation of social systems to demographic challenges and the review of lifestyles in view of dwindling resources are important areas of activity for Kreissparkasse Herzogtum Lauenburg. ...
CUSTOMER-CENTERED SALES SAVINGS BANK
Sparkasse Rosenheim-Bad Aibling in the south of Bavaria, near Lake Chiemsee, employs around 730 people and is a strong partner at the side of regional businesses and households.
In the course of its orientation as a "customer-centered sales savings bank", Sparkasse Rosenheim-Bad Aibling has given itself a new target image. The aim is to ensure sustainable success in sales, which has changed increasingly over the years. To this end, all institute perspectives are to be designed in a customer-centric manner and thus aligned with the needs and preferences of customers. As a result of this target, the sales structure is being fundamentally redesigned, resulting in significant changes in tasks, responsibilities and organizational positioning for almost all employees.
To illustrate the complex interrelationships of these reorganization measures, the customer groups, their addressing, the requirements placed on sales and the internal perspectives were depicted in a dialog picture. At the same time, the future regional anchoring of the savings bank in the city and district of Rosenheim could be optimally underlined.
ALONG WITH YOU
We are the ones with heart...
... a guiding principle that drives LIVISTO and its more than 500 employees in the development and manufacture of high-quality products for the health of farm and companion animals.
Thus, they work every day to create added value for veterinarians and pet owners and, moreover, to assist them with high-quality and efficient solutions.
LIVISTO is now successful in more than 100 countries, but success must be carefully planned and communicated. A picture is worth a thousand words.
In order to communicate the strategy and initiate the transformation process of the company, the dialog picture is thus an ideal medium in which many stakeholders could participate.
A company with heart, and now everyone can see that.
STRATEGY 2030
With the EPEUM® culture program and the Strategy 2030 project - Our path to a successful tomorrow - Sparkasse Oberhessen has consistently set out on the path toward securing the future of its savings bank. The transformation towards a new, transparent and positively lived corporate culture is in full swing. Its future project "Strategy 2030" is essentially about developing an idea - a vision - today of what the savings bank could look like in a decade's time in order to continue to be successful. In the five identified topic areas of "Private Customers," "Corporate Customers," "Operations & Processes," "Human Resources," and "Steering," the respective interdisciplinary and cross-hierarchically structured project teams have started work and demonstrated: We have considerable potential for improvement - in our organization, in our processes, in sales and in increasing our earnings.
E2E Supply Chain Excellence
Alfred Kärcher SE & Co. KG is a family-owned company headquartered in Winnenden, Baden-Württemberg. The world market leader for cleaning technology employs more than 13,500 people worldwide. The company is particularly renowned for its high-pressure cleaners.
In order to remain the world market leader in the future and to be able to supply customers optimally, Kärcher is constantly working on the optimization of its own supply chain management. The current strategy-relevant “End-to-End Supply Chain Excellence” project involves changes in processes, roles and responsibilities that will affect around 6,000 employees worldwide. In order to guarantee a uniform understanding of all project participants, Kärcher developed the dialog picture of the “E2E Supply Chain Excellence” change project, which was developed by DIALOGBILD accordingly.
The picture visualizes the process of the project as a path, starting from the current Kärcher reality. The viewer is informed about the new supply chain process to be implemented, in which he follows a bridge that leads to the future of Kärcher.
The organisational changes enshrined in it are related and linked by a DNA strand that symbolizes the flow of all relevant data. The business management parameters: requirements, stocks, production volume and location are effectively aligned with one another in the projected target state and are available to the customer efficiently as a Kärcher product "all time, in full". The bridge is supported by a stable Master Data Management foundation and other strategically oriented Kärcher projects. Challenges, fears and concerns are successfully overcome.
A special feature of the development of this dialog picture was that the in-house Kärcher illustration style was adopted. For this purpose, the illustrations were adapted to Kärcher's corporate identity guidelines, from style to colour to line thickness.
LET'S GET PHYGITAL.
Conneqtive, Currenta's digitalization division, which was renamed in 2023, has a long tradition as an IT infrastructure service provider for industry in the Chempark. Building on this expertise, the range of services has been greatly expanded and restructured in recent years to provide comprehensive support for customers in all aspects of digital transformation. The aim is to make industrial companies more efficient, safer and more sustainable through accelerated digitalization - in other words, to help them achieve more with less. To this end, real-time IT infrastructure and industrial IoT solutions are combined on a modular basis and offered as holistic managed services. This allows customers to forgo large IT investments and still benefit promptly from added value through intelligent connectivity, the Internet of Things, automation, data-based decisions, digital twins and artificial intelligence. ...
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