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PROJECT NEXUS
The Investment Bank of the State of Brandenburg (ILB) is the central development institution of the State of Brandenburg, on whose behalf it promotes and finances public and private investment projects in the areas of business, infrastructure, housing and employment.
For the launch of the S/4H project, a dialog picture was chosen to attract the attention and interest of the workforce despite the dry IT topic and to accompany the upcoming change processes. ...
VISION 2030
FIRST POINT OF CONTACT IN EAST FRISIA. A MAGNET FOR PEOPLE.
Raiffeisen-Volksbank eG, Aurich (RVB), in collaboration with the management consultancy Goldpark and DIALOGBILD, has developed its Vision 2030 and an accompanying mission statement. The aim is to be the first point of contact for the people of East Frisia and to ‘attract’ them by focusing on the core values of community, quality, technology and efficiency. As a trusted, active partner in life, RVB Aurich aims to provide guidance, connect people and foster communities that strengthen East Frisia as a shared home.
To mark the launch of the project, a dialog film was produced in which individual staff members describe their views on RVB Aurich and its future in short interviews. ...
SPARDA-BANK HAMBURG
As northern Germany’s cooperative bank with the largest membership, Sparda Bank Hamburg combines modern and digital banking services with personalised advice. Through its 19 branches in Hamburg, Schleswig-Holstein and northern Lower Saxony, it is committed to serving its customers and the wider region.
To bring its vision to life, Sparda Bank Hamburg turned to DIALOGBILD.
During a one-day workshop, an initial outline was developed in collaboration with the bank’s Executive Board and senior management, with its content aligned with the bank’s goal pyramid. Using the bank’s core values as a foundation, strategic principles, core business areas, competitive advantages, strategic objectives and the overarching vision were set out.
At the centre of the image is the large new headquarters building – the Sparda-Bank Hamburg Campus in Hamburg Ottensen. Particular emphasis is also placed on the major business area, which is represented by various landmarks of the respective cities. ...
OUR STRATEGY
ENTHUSIASM AND NETWORKING ON ALL CHANNELS
In order to position Volksbank well for the future, the new vision of VBLH was developed at the end of 2019. The target images of the individual areas developed from the vision, as well as the projects and measures derived from it, were summarized in a picture within the scope of a graphic recording together with the executives. It was important for us to make the strategy, the goals and the way to achieve them tangible and to visualize complex topics clearly. In addition, we wanted to use the picture to enter into an exchange with the employees on an emotional level. The employees should know where we want to go as a bank and what contribution each individual makes to achieving the strategic goals.
In the further course of the process, a strategy picture was to be created from the hidden object picture. Together with the company DIALOGBILD GmbH and a small team consisting of the Board of Management, executives and employees, scenes were clustered, added and deleted.
OUR VISION
We combine progress and humanity. Passionate for generations.
Sparkasse Stade-Altes Land is a public savings bank based in Lower Saxony. Its business area covers the Hanseatic city of Stade and the Alte Land region in the district of Stade, as well as the Hamburg districts of Finkenwerder and Neuenfelde.
To visualize its vision for the future, “We combine progress and humanity. Passionate for generations,” Sparkasse Stade-Altes Land turned to DIALOGBILD. In the first step, DIALOGBILD developed a visual world as a basis, which depicts a map of the region showing the main buildings in Stade and Jork, as well as some regional landmarks. ...
FUTURE CONCEPT FOR THE VERTRIEBSSPARKASSE 2020
The Kreissparkasse Herzogtum Lauenburg can proudly look back at their story of success: They are the number one in their region! Still, they do not rest on their laurels, because they know that they are still facing huge challenges.
In order to handle those challenges the Kreissparkasse breaks fresh grounds:
Increasing profits through further developing their marketing policy and also improving efficiency by consequently optimizing their processes as well as structures referring to the model of the Deutschen Sparkassen- und Giroverband.
All employees are required to actively shape and participate in this change process. Therefore the strategy path has been communicated with the help of the dialog picture right from the start. In order to have all 650 employees on board, the Kreissparkasse organized a roadshow with the first dialog picture and used an interactive version of the picture to introduce the strategy path. Afterwards the employees were informed biannual about the state of the change process, for which DIALOGBILD created slides showing a magnifying glass zooming in on individual scenes.
EFFICIENCY & GROWTH
The Kreissparkasse Herzogtum Lauenburg considers it important to take responsibility for the common good. As a strong partner, it acts on behalf of its customers, the economy and the region. The Kreissparkasse provides its customers with a comprehensive advisory service based on the Sparkassen financial concept, which is tailored to individual customer needs. Through its advisory services, the Kreissparkasse aims to enable customers to make their own financial decisions and supports them in choosing the right products to suit their personal life plans. Based on its guiding principle of thrift, the Kreissparkasse is also committed to resource-efficient and sustainable business practices. The stability of its economic structure, climate protection, the adaptation of social systems to demographic challenges and the review of lifestyles in view of dwindling resources are important areas of activity for Kreissparkasse Herzogtum Lauenburg.
CUSTOMER-CENTERED SALES SAVINGS BANK
Sparkasse Rosenheim-Bad Aibling in the south of Bavaria, near Lake Chiemsee, employs around 730 people and is a strong partner at the side of regional businesses and households.
In the course of its orientation as a "customer-centered sales savings bank", Sparkasse Rosenheim-Bad Aibling has given itself a new target image. The aim is to ensure sustainable success in sales, which has changed increasingly over the years. To this end, all institute perspectives are to be designed in a customer-centric manner and thus aligned with the needs and preferences of customers. As a result of this target, the sales structure is being fundamentally redesigned, resulting in significant changes in tasks, responsibilities and organizational positioning for almost all employees.
To illustrate the complex interrelationships of these reorganization measures, the customer groups, their addressing, the requirements placed on sales and the internal perspectives were depicted in a dialog picture. At the same time, the future regional anchoring of the savings bank in the city and district of Rosenheim could be optimally underlined.
CULTURE CHANGE
Sparkasse Hannover, one of the largest savings banks in Germany, began to address the process of cultural change as early as the beginning of 2017. In several workshops, the questions "how is digital change changing Sparkasse Hannover?", "what does Sparkasse Hannover stand for in the future?" and "what common goals do we have?" were discussed from both employee and customer perspectives and then visually translated.
Low interest rate environment, stricter regulation, high competitive pressure from banks and non-banks - this situation is the new reality in the banking business. It is not the circumstances that will change, but the institutions that will have to adapt to the new circumstances. Without strategic and operational adjustments, interest-based business models will not work in the low interest rate environment.
In order to maintain their market leadership position in competition with new providers from the FinTech sector, traditional credit institutions must recognise the digital demands of their customers at an early stage and integrate them into their products and services. Digitisation plays the central role in this present and future challenge.
With the dialog picture, Sparkasse Hannover has created a basis for taking a look into tomorrow from a foundation of strength in the here and now. An image that stimulates internal dialog about the future.
STRATEGY 2023
Volksbank Mittelhessen eG is one of the biggest registered co-operatives in Germany. It is the market leader in the region, a major economic factor as well as an attractive and reliable employer. Due to regulations, policies and digitalization the banking industry faces enormous pressure to change. As being the third biggest Volksbank, Volksbank Mittelhessen meets these challenges and demonstrates its willingness to change. Strategy 2023 combines the banks own strengths with future chances and opens the path into the future.
To ensure a successful strategy it is important to involve the company′s employees in the change process. The strategy has to be transparent and simple which can be communicated easily in order to be understandable for all employees. The decision-makers of Volksbank Mittelhessen have been aware of this, so they chose DIALOGBILD to create the visual communication tool for their strategy 2023. In close cooperation with the project team of Volksbank Mittelhessen, DIALOGBILD was able to get an insight into their strategic orientation. The briefing and written information about the strategy helped to create an ideal basis in order to carve out central messages and topics which are used for the creative process.
DEUTSCHE VERMÖGENSBERATUNG – MY APP
Companies around the world are faced with the challenge of preparing their employees and customers for digitization. In order to support person-to-person consulting Deutsche Vermögensberatung (German Financial Consulting) offers their financial consultans MeineApp (MyApp) as a new digital link between them and their clients. MeineApp includes a digital insurance and financial folder, a variety of practical functions and information on all aspects of hedging and asset accumulation. As part of the launch of MeineApp, on the one hand, it was important to familiarize financial consultans with the features and contents of MeineApp, on the other hand, to give them something to help their clients understand the benefits of the app.
Therefore DIALOGBILD and Deutsche Vermögensberatung jointly developed an explanatory picture in a workshop, which illustrates the essential content and application scenarios of MeineApp. The image was realized in two interactive versions: one version for the target group customer, a second one for the target group financial consultant.
LEADERSHIP PRINCIPLES
What does it mean: responsible leadership in a company? In order to answer this question the health insurer AOK North East developed 7 principles for its own senior management. With the help of a dialogue picture the principles were introduced and discussed at a management conference. Since then the dialogue picture has served as the basis for discussion on the topic of leadership at all three regional branches of AOK North East (Berlin, Brandenburg and Mecklenburg-Vorpommern).
„Health through passion“ - with these principles AOK North East, in existence since 01.01.2011, has put the topic of health into focus. For this reason, the health-tree, as seen on the AOK logo, stands in the centre of the dialogue picture. The roots of the tree symbolize the 7 principles growing and flourishing. In the picture a kind of fitness trail can be found. The trail outlines the map boundaries of three German states represented by traditional symbols such as the Berlin Bear.
On the trail, managers must master the 7 stations concerning the topic “Leading is responsible dealing.” Each station stands for a principle and shows a situation involving management and staff. The trail has no beginning and no end – all of the principles are equally important. The individual scenes were developed in small groups of managers. Over the course of a 1 day workshop, the ideas were sketched out by two illustrators and a moderator from DIALOGBILD, and later detailed illustrated.
OUR CULTOUR CHANGE
AOK Rheinland-Pfalz/Saarland - The health insurance company is the largest health insurance company in the two federal states of Rhineland-Palatinate and Saarland, with over 1. 2 million insured persons and 85,000 supervised employers as well as around 3,500 employees. The health insurance fund maintains business relationships with more than 100 hospitals, 10,000 doctors, psychotherapists and dentists, around 1,300 pharmacies and many hundreds of other contract partners. It offers high-quality care for the population and tailor-made concepts in the regions. For this, modern, future-oriented structures are also essential in the corporate culture.
In the framework of the"Together on CulTOUR" programme, develops a vision of the future and principles for leadership and cooperation. The existing brand mission statement of the AOK-community was adapted.
The aim of the dialog picture is to communicate the developed products, to permanently anchor them and thus to create a successive "KulTOURwandel" which will prepare the AOK Rheinland-Pfalz/Saarland for the future challenges of the health and nursing insurance market.
With the help of the dialog picture, the complex contents have been depicted and brought into an overall context. This ensures a common understanding of the new. A further advantage is that all employees deal with the topics not only on the rational, but also on the emotional level, and the dialog picture provides space for constructive discussions and a valuable exchange of experiences or opinions.
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