Get info package
TARGET PICTURE OF THE MWS ORGANIZATION
Miele is the world's leading supplier of premium domestic appliances for kitchens, laundry and floorcare. In addition, there are air cleaners, washers and dryers for commercial use as well as washer-disinfectors and sterilizers for medical facilities and laboratories (Professional business division). Founded in 1899, the company operates 15 production sites, eight of which are in Germany.
In 2004, the Miele Value Creation System (MWS) was launched, which has been continuously developed over the years and is now a proven tool for improving processes and cooperation in production and administration, avoiding waste in the company and thus also increasing competitiveness.
Digitalization, sustainability and the Corona pandemic are comparatively new topics that have a major impact on Miele and require an adjustment of values, priorities and principles. In order to address these issues and challenges, the MWS organization has worked together with Dialogbild to develop a new target picture that identifies 14 focal points. It is the task of the MWS specialists to communicate this target picture to the employees in the plants and to fill it with concrete content. This could be, for example, new ways of working, the optimization of plants or the application of best-practice examples.
OUR THING
Sesotec GmbH is one of the leading specialists for foreign object detection and material sorting and operates worldwide with seven subsidiaries and approx. 540 employees. The company is headquartered in Schönbergin the Bavarian Forest.
In the course of a restructuring in 2018, Sesotec developed a new strategy. Sesotec sought the support of DIALOGBILD in order to carry this and the self-image defined by the employees from the center of the company to the breadth of the workforce. To ensure that the new strategy is understood and lived by all employees, the picture was rolled out to the workforce in workshops.
To support the workshops, DIALOGBILD produced a guideline which explains the background to the picture and explains the essential contents of the strategy on the basis of the scenes.
The Sesotec strategy is also explained to new employees and trainees using the dialog picture. This ensures that the dialog picture with the corporate strategy remains present in the company at all times, provides orientation and is lived.
LEADERSHIP PRINCIPLES
SIG Combibloc is one of the world′s leading manufactures of industrial packaging and filling machines for beverages and consumables. One of the biggest reasons for success for this enterprise is a uniform and practised corporate culture. A big part of this culture is based on new leadership principles. The aim is to explain to the SIG management why theses principles were developed, how they fit to the overall strategy and how they can be concretely integrated into daily management practices.
Therefore, an international creative workshop was held in which actual scenes were sketched in real time by our illustrator. After that, the result of the workshop was finalized and colorized in the highest quality.
PROCESS VISION HOLZBRONN PLANT – FACTORY OF THE YEAR
HOMAG Plattenaufteiltechnik GmbH has installed a comprehensive production system in recent years. To this end, all processes were reviewed, optimised and streamlined. The focus was on the principles of cycling, flow and pull in production in order to design flow assembly for small series. The result was a high degree of agility and flexibility. Today, production is so flexible that fluctuations in capacity utilisation of up to 30% can be absorbed at any time.
But what does the future hold? HOMAG has visualised its future process vision in a dialog picture. The dialog picture shows the connections between production principles, methods and values and their relationship to individual work tasks and individual positions. The aim is to create a common understanding of the changes that will take place over the next few years and to get all employees on board: Where do we want to go and what is our path? With the help of the dialog picture, the goals can be communicated in an understandable way and interactive exchange with employees can be promoted.
FUTURE OF WORK
Jungheinrich, founded in 1953, is one of the world's leading intralogistics solution providers with €3.8 billion in sales and more than 18,000 employees. With a comprehensive portfolio of material handling equipment, automated systems and services, the company offers its customers tailor-made solutions for the challenges of Industry 4.0 from a single source. Jungheinrich has energy expertise that is unparalleled in the industry and is a pioneer in lithium-ion technology. Jungheinrich's goal is to be the world's first choice in intralogistics. With its Group Strategy 2025+, the company is committed to creating sustainable value-for its customers, employees, shareholders and business partners as well as for society as a whole.
With its international, cross-functional and cross-hierarchical 'Future of Work' program, Jungheinrich has embarked on a long-term transformation and cultural development process that is actively shaping the working world of the future within the company. Jungheinrich is focusing on successful collaboration at all levels and making the best possible use of opportunities presented by digitalization and new forms of work to further develop the organization worldwide. The Future of Work dialog picture shows how this affects different aspects of work. Jungheinrich has opted for a modern and purist illustration style: Flat 2.0. The flat design focuses on simple, clear structures. In this way, the chosen design style underscores the clear visual language with which Jungheinrich conveys its vision of the future world of work at a glance.
E2E Supply Chain Excellence
Alfred Kärcher SE & Co. KG is a family-owned company headquartered in Winnenden, Baden-Württemberg. The world market leader for cleaning technology employs more than 13,500 people worldwide. The company is particularly renowned for its high-pressure cleaners.
In order to remain the world market leader in the future and to be able to supply customers optimally, Kärcher is constantly working on the optimization of its own supply chain management. The current strategy-relevant “End-to-End Supply Chain Excellence” project involves changes in processes, roles and responsibilities that will affect around 6,000 employees worldwide. In order to guarantee a uniform understanding of all project participants, Kärcher developed the dialog picture of the “E2E Supply Chain Excellence” change project, which was developed by DIALOGBILD accordingly.
The picture visualizes the process of the project as a path, starting from the current Kärcher reality. The viewer is informed about the new supply chain process to be implemented, in which he follows a bridge that leads to the future of Kärcher.
The organisational changes enshrined in it are related and linked by a DNA strand that symbolizes the flow of all relevant data. The business management parameters: requirements, stocks, production volume and location are effectively aligned with one another in the projected target state and are available to the customer efficiently as a Kärcher product "all time, in full". The bridge is supported by a stable Master Data Management foundation and other strategically oriented Kärcher projects. Challenges, fears and concerns are successfully overcome.
A special feature of the development of this dialog picture was that the in-house Kärcher illustration style was adopted. For this purpose, the illustrations were adapted to Kärcher's corporate identity guidelines, from style to colour to line thickness.
QUALITY FOR LIFE
AL-KO Therm provides for a perfect climate with individualized, economic and ecological concepts. The enterprise is a specialist in ventilation equipment which is characterized by the latest technology, quality, reliability and consistently meeting customer requirements. It has developed sophisticated high tech facilities with the best room air quality in office buildings or hospitals and precisely controlled air in production facilities as well as for effective solutions for large commercial or leisure complexes. The most attention is given to the development of energy-economical technology for environmental discharge and cost reduction. In order to support the strategic transformation and the relationship between a growing self-image and the corporate philosophy, we developed a mission statement together with inGenics AG.
WIRTGEN ROAD TECHNOLOGY DAYS
Wirtgen Group has been offering innovative solutions and leading technologies for road constructions for more than 50 years. Hamm AG is a member of the Wirtgen Group, developing machinery for earthwork and road construction. Every other year the whole group holds a major event presenting their products and solutions to their customers from all over the world. In 2014 this event took place at Hamm AG in the Bavarian town of Tirschenreuth.
The illustrated scenes provide highlights of the event. With the help of this event map, the spectator has an overview of this huge area with all the different shows and programs. In the main tent the spectator can see the evening’s entertainment and enjoy a delicious dinner as well as a live band. The road show and presentation of products are visible right next to the tent. The visitors sit in the stands and watch a presentation of the technology and the machinery being used.
THE WHOLE WORLD OF PAINTING
With 250 employees, SATA sets standards in spray guns, compressed air filters, respiratory protection systems and accessories. In close co-operation with craftsmen and industry, the mid-size company develops and produces innovative products with the highest practical value, which is marketed by a worldwide network of sales partners in various sectors. The traditional company from Kornwestheim near Stuttgart is firmly rooted in the region, however it also forms and takes on social responsibility on the ground. In order to capture and understand the many facets of SATA, the lacquering experts, together with DIALOGBILD, developed the visualization "The whole world of painting".
The picture provides a comprehensive understanding of the company, the products and their fields of application to customers, new employees and sales partners alike. The main focus of the dialog picture is the headquarters, production and manufacturing of SATA, which are surrounded by regional buildings such as Kornwestheimer Water Tower, the town hall and the trade school. The two athletes in the sponsored SATA jersey represent the commitment to corporate social responsibility.
The other picture areas show the different customer worlds. The fields of application of SATA products range from the specialist dealer through to the small carpentry business and the garage next door, to the automotive and aerospace industry.
THE KNIPEX MISSION STATEMENT
Short introduction of your company
KNIPEX is the world's leading manufacturer of pliers for trade and industry. Founded in Wuppertal-Cronenberg in 1882, we are a family business in the fourth generation. We develop and manufacture pliers in around 800 variants that enable demanding users to work effectively, easily and safely. With modern technology and a vertical integration of almost 100 percent, we produce more than 40,000 pliers every day. Our worldwide distribution system enables us to reach customers in more than 100 countries. High performance, constant innovation and improvement as well as orientation towards human values are the basis of our actions. KNIPEX employs more than 1,000 people at the Wuppertal site, and the KNIPEX Group with all its subsidiaries employs a total of 1,600 people.
What the projects objective?
The objective of the project was the relaunch of our mission statement, which we developed in 2010. The content update provided the opportunity to re-communicate the mission statement with its background, content and objectives and to get all staff members on board once again.
What was the objective of the picture?
The picture was for us the "driving force" of the communication process. We wanted to reach our employees at all levels. The aim was for all employees to discuss the picture in the context of workshops and thus get a better understanding for the contents. The slideshow complemented the picture acoustically and visually - like a kind of "resolution".
STRATEGY 2020
The core competences of the tool manufacturer LMT Fette lie in the production of hobs for gear wheels and rolling heads for thread production. This makes LMT Fette one of the world's leading manufacturers of precision milling tools, hobs, taps, formers and cutters as well as thread rolling systems.
The management of LMT Fette Tools has developed the new Strategy 2020 together with a strategy team. The sustainable communication of the strategy and the enthusiasm for the new core messages are an important concern of the management.
For this reason, the company decided to develop a dialog picture! In a one-day workshop with 21 employees of LMT Fette Tools from the areas of production, design, controlling, complaint and works council and the team of DIALOGBILD an individual dialog picture was developed. In this way, the employees had the opportunity to get involved in the development process of the image and thus become the ambassadors of the new strategy.
THE VISUAL PROTOCOL
KONE is one of the world's leading providers of complete solutions for elevators and escalators, automatic door and gate systems as well as modernization and manufacturer-independent maintenance of these product groups.
Together with 60 executives, the KONE Top Management 2015 dedicated themselfes in a multi-day workshop to the topics of leadership, management and matrix organization. A factbook designed in advance by Dialogbild supported the participants in structuring and reflecting on the event .
However, in order to convey the many discussions, workshop sessions and lectures in a sustainable way and make them accessible, DIALOGBILD was also on site with an illustrator and created a graphic recording of the entire event. All contents and results found their way to a total of four large-format posters, which were made available to KONE for free use and now ensure that the workshop topics in the organization remain alive.
THE NEW E-COMMERCE-PORTAL „My liebherr“
The international Liebherr group is a family-run company with its headquarters in Switzerland. With its 44,000 employees Liebherr is not only one of the biggest manufactures of construction machinery worldwide but also well-known as being a provider for technological advanced products and services.
On behalf of Liebherr a dialog film was created which introduces and explains the advantages and functionality of the new eCommerce-Portal “MyLiebherr”.
MyLiebherr offers customers and service partners to have direct access to comprehensive services for earth-moving machines, mining equipment, rotating tower crane, crawler cranes and maritime cranes.
Due to the integrated online shop customers are able to order Liebherr spare parts, working material and component parts at their service partners.
The three-minute film show the most important information of MyLiebherr in a graphical way. Thus, Liebherr customers are introduced to the portal and its advantages. The dialog film explains the new ordering procedure in a simple way so that customers who are used to the old ordering procedure will have no problem switching to the new one. An example which is easy to follow and presented by the attractive character Tim, explains the change to the online procedure.
LIVIEW – THE INTELLIGENT POSITIONAL TRANSDUCER
Companies face challenges when trying to present complex products and their functionality appropriately. Technical animations shall stimulate customer’s interests and convince them of new products. The marketing team of our customer LIEBHERR wanted to be more creative when presenting the intelligent cylinder with positional transducer LiView. That is why they contacted DIALOGBILD.
Our consulting and creation team had to implement the complex and technical attributes in a storyboard in such a way that it became informative but also charming in order to make it easier for customers to understand the attributes.
In the dialog movie the cylinder with positional transducer LiView is introduced first. What is LiView? How does it work? Where is it used? How will it be integrated? Subsequent to the introduction diverse application examples emphasize the benefits of that system. In the final scene the different benefits of the intelligent cylinder with positional transducer LiView will be illustrated again in a chart and presented by a friendly protagonist.
Since that time the movie is used to present products and give detailed information on the digital channels like the homepage of LIEBHERR as well as on Youtube.
REMOTE ELECTRONIC UNIT
The Liebherr Group is a 100% family-run company.The group includes eleven independent operating divisions, including the aerospace and traffic engineering division.
The Liebherr-Aerospace Lindenberg GmbH team has received professional support and commissioned DIALOGBILD to develop a dialog film. The focus was on the extremely versatile control unit "Remote Electronic Unit" (REU) - from the field of electronics. Thanks to its modular design, the Remote Electronic Unit can be flexibly used in aerospace applications.
The goal was to present the complex product with all its applications and functionalities. Furthermore, the many advantages should be presented in an attractive and convincing way.
The storyboard was developed by Liebherr-Aerospace (Lindenberg) and DIALOGBILD within a one-day workshop. The final dialog film will now be shown both internally and externally, for example at exhibitions.
