Get info package
E-LEARNING: FRESHNESS WITH PENNY
The PENNY discount store, which belongs to the Cologne-based REWE Group, is one of the leading discounters in Europe with a turnover of around twelve billion euros. In Germany, approximately 28,000 employees work in 2,180 stores. With innovative concepts, PENNY offers its customers a tangible added value in terms of freshness and price.
As part of a freshness offensive, the employees' experience of freshness for customers is to be placed even more in the focus of their actions in the future. Part of this project is to use online training to convey the most important contents of the daily work in the fruit and vegetable department in order to ensure a 100% fresh experience in the PENNY stores.
The e-learning developed by DIALOGBILD consists of a mix of audio and video elements as well as a series of interactions and quizzes. The central pivotal point is always the dialog picture. This shows an exemplary PENNY store from a bird's eye view, in which the fruit and vegetable department is shown. Within the department, scenes showthe employees performing important tasks. The dialog picture itself can therefore also be used as an independent medium to keep an eye on daily routines.
KIK "CUSTOMER IS KING" POSTER GUIDE
KiK means "Kunde ist König" (engl. "customer is king") and is the guiding principle of the company, which since its foundation in 1994 has now successfully established itself with around 3,500 branches in eleven European countries. As one of the top ten companies in the textile discount sector, KiK is a real heavy weight in the German retail trade. More than 26,000 employees contribute to the annual branch growth of approximately 200 shops and the economic success of KiK. The long-term goal is to operate 5,000 stores in Europe with a modern design.
Standardized processes in the branches and firmly established principles are indispensable in this context. Standards promote an overall culture of continuous improvement and reduce business risks: Those who work according to standards always perform the same activities in the same way. This reduces variation and leads to an increase in productivity, performance and efficiency while maintaining the same high quality. In order to establish and implement the most important processes and principles, KiK has opted for a dialog picture. The dialog picture provides store employees with orientation for the most important work processes in daily business.
NEW PRODUCTS, NEW TOYOTA
Toyota′s slogan for 2013 is “New Products, New Customers, New Toyota.” In order to ensure that all Toyota dealers were on the same page, we developed a communication package consisting of one dialogue picture and 2 dialogue films. At the sales conference in December 2012 the strategy for 2013 was explained using a dialogue picture. With the help of the dialogue film, a visualization of the inspection of the Toyota Hybrid was provided. Toyota has begun the new year with a common understanding of its products, its new customer target groups as well as its new goals.
The Toyota salesperson is in the focus of the pictorial world. You can find any services: the car service station, the direct acceptance and the customer service. On the yard you can see the new products that are presented to the respective target group. An important element is the street, which leads from the past to the future, passes the sales conference 2012 and the salespersons building to the subordinate target in 2020.
The HAHN GROUP — TRADITIONALLY INNOVATIVE!
The Hahn Group is one of the largest automobile trading companies in Germany. With around 2,000 employees and 35 plants of the Volkswagen, Volkswagen Commercial Vehicles, Audi, Porsche, Skoda and Seat brands in the Stuttgart metropolitan region, Hahn has enjoyed a strong market position for 100 years and is a reliable partner for customers, employees and business partners.
The automotive industry is undergoing the greatest upheaval in its history. The Hahn family of entrepreneurs has always implemented innovative ideas and broken new ground, making the company an extremely successful enterprise. In 2018, the management developed a long-term strategy that, in addition to economic factors, also includes topics such as digitisation and new business models. The great challenge that drew our attention to DIALOGBILD was to make this 150-page paper understandable to all employees in a simple form.
We were immediately convinced by the idea of using a picture to display content with stored click points for explanations. The result is an exciting work that encourages employees to take a closer look at the individual strategy points. The picture is particularly suitable for use in lectures and presentations, since individual topics can be selected without losing sight of the overall strategy.
The employees reacted enthusiastically to the presentation of the strategy during our series of lectures in all plants on the occasion of the start of the year 2019. The constantly changing scenes have made it possible to maintain the attention and interest of the employees over a long period of time.
THE PRODUCTION SYSTEM
Mast-Jägermeister SE is the world's most successful German premium spirits manufacturer. For over 80 years, the company has been successfully marketing its world-famous herbal liqueur, combining the great tradition of a family business with innovative marketing. In 2017, the expansion and relocation of production lines in Wolfenbüttel Linden created one of the largest and most modern spirits bottling plants in Europe. Driven by the vision of the new production system ‘Inspire customers, eliminate waste, master processes,’ the new Jägermeister Production System (JMPS) was developed in collaboration with Porsche Consulting.
To ensure that the new production system delivers the desired benefits, all employees needed to be fully informed. Bridging the gap between theory and practice requires an effective, collective and emotional means of communication. It should convey the content to employees and provide them with an overview of the whole process. It is important that every employee can identify with their individual role in the overall process. The dialog picture makes a major contribution here.
TRUE BEAUTY GAME
The Dax group Henkel operates worldwide with leading innovations, brands and technologies in the three business areas Adhesive Technology, Beauty Care and Laundry & Home Care. Founded in 1876, the company now employs around 53,000 people worldwide.
The Beauty Care division is active in the consumer business for hair cosmetics, body, skin and oral care as well as in the hairdressing business. Well-known brands are Schwarzkopf, Dial or Syoss.
In order to present the digital strategy of the Beauty Care business unit in an innovative way and to communicate it to the employees, Henkel commissioned a special dialog picture. In the optics of a modern video game, the viewer should be given an undestanding of the various playing fields and missions that are important for the success of the customer-centric digital strategy. In addition, particularly relevant key figures and skills are displayed for the respective mission, which enable the best possible customer experience and thus the passing of the mission.
In the analogy of a video game the symbolism is representative of the digital future at Henkel Beauty Care.
The concept was developed in several rounds of digital briefings and workshops. A dialog picture moderator and a dialog picture illustrator have worked closely with the project managers. After the concept phase, the sketches of the overall visual world and the mission worlds were created. The illustrators worked out the individual scenes accordingly in the coordinated gaming optics. Finally, the dialog picture was programmed in an interactive version. This allows the customer to host the image on their intranet servers as an HTML5 version or use it as a local application on iOS and Windows computers. The user can use the various click points to zoom into the various missions and find out more about the content of the Henkel Beauty Care digital strategy.
VISION PICTURE
Hair Haus has set itself the task of positioning itself on the market for hairdressing supplies in a new way and thus expanding its own image: instead of functioning purely as a wholesaler, Hair Haus is developing into a partner for salon owners and hairdressers who want information, consulting, training and other services.
With a future-oriented and innovation-joyful mission statement Hair house would like to accompany and lastingly promote the development of the partnership salons.
The dialog picture is to offer a clear representation of the total concept, in order to let on the one hand the new positioning become recognizable for the customer and on the other hand the internal coworker layers an idea of the new concept and a multi-dimensional discussion basis to offer.
CHANGE COMMUNICATION
AGRAVIS Raiffeisen AG is a modern agricultural trading company in the segments of agricultural products, animal nutrition, crop production and agricultural technology. It also acts in the areas of energy and Raiffeisen markets. With over 6,300 employees, the AGRAVIS Group generates a turnover of 6.4 billion euros and is a leading company in the industry with more than 400 locations, predominantly in Germany. International activities exist through subsidiaries and affiliated companies in more than 20 countries and export activities in more than 100 countries worldwide.
In order to make the entire company fit for the way into the future, the AGRAVIS Board of Management initiated a process in 2020 in which current challenges and future requirements are addressed in a positive, profitable and dialogue-oriented manner. The aim is to sensitize managers and employees thematically and on the basis of an evolving corporate culture in order to shape the change process together. It was and still is important to involve all employees as much as possible in the development of the guiding principles for a continued successful future. For this reason, AGRAVIS decided to use the dialogue picture as a supportive tool in order to reach all employees and to invite them to a dialogue about the future of AGRAVIS.
PEOPLE@PUMA
People@PUMA is a standardized and international Talent Management System. With the help of this system ratings are recorded, development measures are inferred and talents are identified.
NEW FEATURES OF THE COMPANY AGREEMENT
Würth works with over 650,000 customers from the skilled trades, construction and industry in Germany.
The works council at Würth is currently renegotiating the works agreements between the employees and management. The works agreements regulate the rights and obligations between the employer and the works council and formulate binding standards for the company's employees.
Particularly in the field of logistics, where people of many different nationalities work together, clear and transparent communication that is understandable to everyone involved is essential.
Since this is a series of communications and not a one-off piece of information, a good structure with recognition value is necessary. The communication of the works agreements is translated into an easy-to-understand visual language with the help of illustrations. The core messages of the images contain the most important changes for employees and break up the written agreements.
ANNUAL OVERVIEW OF CHANGE MANAGEMENT PROCESSES
As the market leader in electrical wholesale, Sonepar sells high-quality branded electrical goods for customers in the trade, retail and industry segments.
In addition to the large product selection in the online store, more than 5,000 employees in around 200 branches are also busy fulfilling special customer wishes. In this way, Sonepar is constantly working to meet the ever-changing requirements of its customers in an innovative and sustainable way.
The sudden outbreak of the pandemic also influenced already established structures here.
With the help of the "2020 Initiative Future" image, DIALOGBILD is once again working with Sonepar to design an annual overview of the change management processes, which records the company's realignments and annual projects. As a visual instrument, it is intended to help the workforce to orient themselves within the process flows and to understand interrelationships.
OTTO MARKET
OTTO is the only former catalog retailer worldwide that has not only successfully made the leap into the digital world but has also managed to evolve.
With the OTTO ”Marketplace“, OTTO provides external merchants the opportunity to benefit from the online shop’s reach by selling their goods through the marketplace. OTTO developed a new transaction system that starts at the online shop and handles the shipping, including the option for returns.
To clearly communicate this newly initiated purchasing process, OTTO commissioned a dialog picture. The of the collaboration was particularly on illustrating the synergies that arise between OTTO, external merchants and the necessary process flows.
