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AUDI-LOGISTIK
Future is an attitude …
... a vision that more than 43,000 employees in Ingolstadt alone are working on effectively and with passion. For more than 70 years, well-known models have rolled out of production all over the world. Enthusiastic customers can follow the basic principles of production on a guided tour of the plant. When designing the visitor route, the company once again opted for a dialog picture to visualize the individual logistics processes. The processes and interrelationships can be grasped at first glance and are presented in an easily understandable way from a bird's eye view.
During the process, the content of the dialog image was developed in several web conferences. Together with an illustrator and consultant from DIALOGBILD and a team from AUDI AG, the topics were developed and partly sketched live. In this way, all participants were actively involved in the development process and had the opportunity to help shape the dialog picture. After the final fine-tuning of the content, the dialog picture was finally visualized in color and in a high level of detail.
50 PAGES OF STRATEGY = 1 DIALOG PICTURE
LG AutoTransport is a globally-operating automotive logistics company. As a successful logistics provider it is significant to operate a common and consistent corporate strategy.
Regarding this challenge BLG AutoTransport approached DIALOGBILD. First of all, a joint work group of BLG AutoTransport and DIALOGBILD developed a visual framework and defined and created examplary scenes during several meetings. The main focus laid on a descriptive and sustainable communication of BLG AutoTransport′s corporate strategy. Their very own fleet of 400 trucks enables BLG AutoTransport to move more than one million vehicles each year.
That was the reason why we illustrated plenty of trucks to demonstrate the classic transportation process – from loading the vehicles to the final delivery to the customers. Furthermore, we emphasized the unity of BLG AutoTransport – every employee should find himself in the sceneries of the picture and thereby gain a better understanding of his individual role in the company′s strategy. The dialog picture visualizes a message. But to initiate a sustainable and efficient change, communication is the key element. Hence, the CEOs decided to present the dialog picture to all the different branch offices and to enter into a direct dialog with the employees.
THE FUTURE PICTURE 2030
Bremer Straßenbahn AG operates a large part of public transport in Bremen. It ensures sustainable mobility and plans for the future. Whether digitization or electric mobility, demographic change or supply development - everywhere in the transport industry, the signs of change. Due to the rapidly evolving mobility market, it is necessary that, in addition to efficiently designing and expanding our existing offer, we test new forms of mobility and question existing structures. The aim of BSAG is to contribute both to climate-neutral mobility and to improve the quality of life of the city of Bremen.
In 2017, they began to work out the new vision of the future and DIALOGBILD visualized it together with BSAG. Where do we want to be in 2030? How do we see our task? Which services do we want to offer?
The result was presented to all employees in March 2018.
DIALOG PICTURE LOGISTICS
he Festo Group provides answers to questions in the field of automation technology. The success of these answers is demonstrated by the 300,000 customers worldwide from over 35 industries in 176 countries. If one of the approximately 33,000 catalog products is not suitable, Festo will develop customized customer solutions: Individual, innovative and proactive.
In order to drive forward its own internal development within OPEX, Festo initiated the collaboration with DIALOGBILD. The goal was to communicate to employees at first glance where their own work area is and which topics also interact across the board.
HELLMANN PROMISE
For more than 150 years, the family-owned company Hellmann Worldwide Logistics has successfully delivered top performance across a broad range of services - freight forwarding services by rail, truck, air and sea freight are complemented by CEP services, contract logistics and industry and IT solutions. What began with the transport of goods by horse and cart has evolved over the decades with technical innovations into state-of-the-art solutions.
To enable Hellmann Worldwide Logistics to meet the challenges of tomorrow, interdisciplinary work is already underway today on new visions. In order to position the company for sustainable success in times of constant change, a new corporate culture was defined, including a vision, mission and values. This globally valid culture, which connects all 14,000 employees, was to be conveyed in the dialog image and at the same time provided with a basic clarity.
MISSION STATEMENT: LEADERSHIP CONFERENCE
IMPERIAL Logistics International is a professional and reliable partner for worldwide flow of goods. With its close-knit presence and a broad portfolio, the group, headquartered in Duisburg, offers integrated, cross-industry logistic solutions.
How do you fill a new company strategy with life and make employees ambassadors of change and progress? IMPERIAL Logistics International has found a consistent answer to this question: Participation.
For the introduction of the new company strategy, 110 company executives spent a weekend exploring different aspects of the realignment and introducing their ideas for a successful future. In order to preserve, discuss and communicate these valuable contributions, the right method was quickly found: an illustrator from DIALOGBILD visualized the workplace results live on site. The result was subsequently developed into this Dialog Picture Light, which has been an integral part of internal corporate communications since then.
FUTURE OF WORK
Jungheinrich, founded in 1953, is one of the world's leading intralogistics solution providers with €3.8 billion in sales and more than 18,000 employees. With a comprehensive portfolio of material handling equipment, automated systems and services, the company offers its customers tailor-made solutions for the challenges of Industry 4.0 from a single source. Jungheinrich has energy expertise that is unparalleled in the industry and is a pioneer in lithium-ion technology. Jungheinrich's goal is to be the world's first choice in intralogistics. With its Group Strategy 2025+, the company is committed to creating sustainable value-for its customers, employees, shareholders and business partners as well as for society as a whole.
With its international, cross-functional and cross-hierarchical 'Future of Work' program, Jungheinrich has embarked on a long-term transformation and cultural development process that is actively shaping the working world of the future within the company. Jungheinrich is focusing on successful collaboration at all levels and making the best possible use of opportunities presented by digitalization and new forms of work to further develop the organization worldwide. The Future of Work dialog picture shows how this affects different aspects of work. Jungheinrich has opted for a modern and purist illustration style: Flat 2.0. The flat design focuses on simple, clear structures. In this way, the chosen design style underscores the clear visual language with which Jungheinrich conveys its vision of the future world of work at a glance.
DANGEROUS GOODS
The international logistics and freight transportation company Kühne+Nagel, transports good globally, whether by sea and air freight, land transport or contract logistics. Approximately 79,000 employees at over 1,300 locations in more than 100 countries contribute to this success. The Dangerous Goods Management department plays a crucial role in this process.
Transporting dangerous cargo requires specialized knowledge and meticulous handling, as it involves the safety not only of employees but also of society and the environment. To comprehensively address broad topics while highlighting essential details, the Dangerous Goods Management and DIALOGBILD collaboratively developed the Dialog Picture for the safe handling of dangerous goods.
DAILY SECURITY
The international logistics and freight transport company Kühne+Nagel (AG & Co.) KG works every day to transport goods around the world - whether by sea and air freight, land transport or in contract logistics. Around 15,000 employees at more than 130 locations are employed for this purpose. The topic of "daily security" plays a particularly important role in the logistics industry, as a lack of security precautions can, in the worst case, lead to supply chain disruptions.
As a result, Kühne+Nagel once again turned to DIALOGBILD to jointly design the Dialog Picture in the area of "Daily Security". The resulting dialog picture depicts the topic complexes of "Information" and "Physical Security" concretely and comprehensibly at a glance.
EXPLANATORY FILM: VERIFIED GROSS MASS REGULATION
Kuehne + Nagel is the global leader in seafreight. More than 8,000 seafreight specialists are on duty around the globe and handeled over 3.8 million TEU (containers) in 2015.
For the international shipping community a new regulation became effective worldwide on July 1st, 2016. The so-called “VGM” (Verified Gross Mass”) requirements were created in order to prevent major incidents and accidents resulting from overweight containers. Therefore, the new regulation will impact the communication, infrastructure and processes of all participants in the supply chain.
In order to help the shippers to comply with the new regulation and to give information about the specific implementation at Kuehne + Nagel, Kuehne + Nagel approached Dialogbild for creating a dialog film for visual support.
TALENT MANAGEMENT
HAVI is a privately managed, global company, which develops, optimizes and promotes logistic and marketing solutions for well-known brands worldwide. As part of the standardization of global processes the yearly talent management process was standardized for 900 employees in over 40 countries.
In order to present the company′s development possibilties entertaining and understandable to the employees, Svenja Van Eeckhaut (Director –Global Talent Management) contacted DAILOGBILD. The result of the collaboration is a vivid dialogue film, which shows with the help of a metaphor how employees can help shape their own path at HAVI. This can only succeed if the employees are encouraged in an open dialogue.
Besides an evaluation of the HAVI-specific core competencies, further potentials and talents are identified and adjusted with worldwide development possibilities.
The focus is here on the message that everybody contributes different skills and talents to the company and only with a purposeful talent management the best synergy is possible. Just in term of the claim „ONE HAVI“.
The storyline for the film was developed by DIALOGBILD and HAVI together in a workshop. The film was produced in five different languages. After the production the HAVI core compentencies were provided as icons for the usage in presentations or learning tools. To support a consistent communication the individual scenes were jointed to an overall picture which gives an overview of the single steps. Due to the mix of communcation media HAVI is able to communicate the talent management to over 40 countries by means of a consistent and catchy imagery.
MISSION STATEMENT: SERVICE EXCELLENCE
LUFTHANSA TURNS THE CUSTOMER INTO A FAN
The dialog picture is utilized in the specialist area of cabin crew at German Lufthansa AG. Flight attendants are facing the challenges of short-haul (both domestic German and European air routes). What expectations of service do passengers have? What are the critical moments? What moves the passengers before and after their flight? Above all looms the strongly contested market and Lufthansa’s competition. Flight attendants are changing their perspectives, seeing the situation from the passenger’s viewpoint and reflecting on their roles on board. ....
INFOGRAPHIC: STATIONS WORLD "GROUND"
EMPLOYEE TRAINING
Once again, DIALOGBILD was able to design an interactive dialog picture for Deutsche Lufthansa AG, Training and Training Management, for worldwide training purposes. Previously, a dialog picture was developed in 2011 to train the flight crew. Due to the successful application, an interactive dialog picture has now been designed for the Department of Soil. For this purpose, DIALOGBILD developed humorous scenes along the entire service chain, stimulating reflection during the training sessions. From self-check-in to first-class service in the first-class area - Lufthansa AG takes the perception of your guests very seriously and tries to highlight itself in automated processes through individual service. ...
MISSION STATEMENT: MAKE IT MAGIC
SERVICE AT LUFTHANSA GROUP
The Lufthansa Group initiated an interactive dialog picture in order to respond more intensively to the different customer groups in training courses. This dialog picture is used internationally, for example at airports, to strengthen service orientation. One advantage of the dialog picture media is the internationally understandable picture language. In the digital version, videos, text and graphics can also be embedded so that further information can be conveyed in addition to the image. These functions are perfect for putting service employees in the guests' perspective and thus reflecting and anchoring specific topics.
The basis for the interactive dialog picture here is the development of a classic dialogue picture, which was then provided with click points and programmed into an interactive version. ...
LEADERSHIP PRINCIPLES
STUTE Logistics (AG & Co.) KG is a modern logistics service provider with a long tradition. The company was founded in Bremen in 1853. Nowadays the company is one of the leading European service providers in the areas of contract logistics, overland transport and ocean freight. Since 1996 STUTE Logistics (AG & Co.) KG has been a wholly-owned subsidiary of Kühne + Nagel-Group. Beside their corporate values of respect, customer orientation and self-responsibility, STUTE puts great emphasis on 10 leadership principles which shape working together on a daily basis.
The values should be understood, accepted and lived by all employees in order to establish them permanently in the company. DIALOGBILD was tasked with visualising these values. After the briefing discussion we started to design a background scenery which was used as a base for the following interdisciplinary live visualisation workshop consisting of one illustrator and one moderator available on site.
The workshop was used to fill the background scenery with life and to develop suitable drafts of scenes for the leadership principles. Key message, actors and image metaphors were considered as influencing factors among other things. Afterwards the Dialogbild was finedrawn and completed after a three-month project phase.
