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FIT FOR FUTURE
Helm is a globally active family-owned company headquartered in Hamburg, Germany. The fields of activity are the business units Chemicals, Fertilizer, Coop Protection and Pharma, which our company with its 1,500 employees takes care of.
In the course of the transformation process, we decided to use a dialog picture in order to communicate the different aspects and areas to our employees in an understandable and easy-to-remember way. For this purpose, each employee also received his or her own picture after the company meeting.
A DIALOG PICTURE FOR AIRBUS AND THEIR NEW MODULAR CONCEPT
The Airbus plant in Hamburg-Finkenwerder is the largest Airbus site in Germany. Among other things, this is where the final assembly of the well-known A320 family takes place. As part of an internal restructuring, sequential line production is being converted to a mixed production organization, with the first half of production taking place in a synchronized area and the second half at a modular station. This means that various activities per aircraft that currently take place at several stations will be carried out at a single station.
The new modular concept is to be made visually understandable to production employees with the aid of a dialog picture, and the advantages and opportunities for all those involved are to be highlighted.
During a comprehensive tour of the factory, the DIALOGBLD team had everything shown to them in detail and took photos so that the individual machines and production steps could be depicted as authentically as possible in the final dialog picture.
The finished dialog picture will be displayed prominently in the production halls for everyone to see and will be used for internal workshops. ...
TARGET PICTURE OF THE MWS ORGANIZATION
Miele is the world's leading supplier of premium domestic appliances for kitchens, laundry and floorcare. In addition, there are air cleaners, washers and dryers for commercial use as well as washer-disinfectors and sterilizers for medical facilities and laboratories (Professional business division). Founded in 1899, the company operates 15 production sites, eight of which are in Germany.
In 2004, the Miele Value Creation System (MWS) was launched, which has been continuously developed over the years and is now a proven tool for improving processes and cooperation in production and administration, avoiding waste in the company and thus also increasing competitiveness.
Digitalization, sustainability and the Corona pandemic are comparatively new topics that have a major impact on Miele and require an adjustment of values, priorities and principles. In order to address these issues and challenges, the MWS organization has worked together with Dialogbild to develop a new target picture that identifies 14 focal points. It is the task of the MWS specialists to communicate this target picture to the employees in the plants and to fill it with concrete content. This could be, for example, new ways of working, the optimization of plants or the application of best-practice examples.
E2E Supply Chain Excellence
Alfred Kärcher SE & Co. KG is a family-owned company headquartered in Winnenden, Baden-Württemberg. The world market leader for cleaning technology employs more than 13,500 people worldwide. The company is particularly renowned for its high-pressure cleaners.
In order to remain the world market leader in the future and to be able to supply customers optimally, Kärcher is constantly working on the optimization of its own supply chain management. The current strategy-relevant “End-to-End Supply Chain Excellence” project involves changes in processes, roles and responsibilities that will affect around 6,000 employees worldwide. In order to guarantee a uniform understanding of all project participants, Kärcher developed the dialog picture of the “E2E Supply Chain Excellence” change project, which was developed by DIALOGBILD accordingly.
The picture visualizes the process of the project as a path, starting from the current Kärcher reality. The viewer is informed about the new supply chain process to be implemented, in which he follows a bridge that leads to the future of Kärcher.
The organisational changes enshrined in it are related and linked by a DNA strand that symbolizes the flow of all relevant data. The business management parameters: requirements, stocks, production volume and location are effectively aligned with one another in the projected target state and are available to the customer efficiently as a Kärcher product "all time, in full". The bridge is supported by a stable Master Data Management foundation and other strategically oriented Kärcher projects. Challenges, fears and concerns are successfully overcome.
A special feature of the development of this dialog picture was that the in-house Kärcher illustration style was adopted. For this purpose, the illustrations were adapted to Kärcher's corporate identity guidelines, from style to colour to line thickness.
THE TARGET PICTURE
Creating transparency about the target system, making it understandable and easy to communicate to all employees, providing the opportunity for personal identification and describing the way into the future to ultimately provide a higher-level orientation for the entire company - these were the reasons why ALMO decided to create a dialog picture.
Together with DIALOGBILD and Goldpark as professional partners, a dialog picture was developed and implemented for ALMO. During the first step, the already existing target system was supplemented by a „north star“ and derived core statements. This creative process was moderated and supported by Goldpark.
The target picture was developed on the basis of the „north star“, key messages and ALMO's strategy and corporate mission statement. It was important for the company to integrate employees and executives into the development process. Therefore, executives and employees of all departments as well as members of the works council participated in three workshops.
The target development workshops were presented by DIALOGBILD in an open and integrating way. The participants were able to voice their opinion and their thoughts and DIALOGBILD managed to enthuse everyone - including the critics - for the target picture and ensure the personal identification with the images content. This created a positive undertone for the target picture even before its official implementation.
DIALOGBILD provided the ideas for the implementation of the target picture as part of an interactive event and also supported ALMO during the event. Goldpark was an important source of ideas, especially in the development of the target pictures content, the description of the „north star“ as well as preparing the executives for the target picture implementation.
LET'S GET PHYGITAL.
Conneqtive, Currenta's digitalization division, which was renamed in 2023, has a long tradition as an IT infrastructure service provider for industry in the Chempark. Building on this expertise, the range of services has been greatly expanded and restructured in recent years to provide comprehensive support for customers in all aspects of digital transformation. The aim is to make industrial companies more efficient, safer and more sustainable through accelerated digitalization - in other words, to help them achieve more with less. To this end, real-time IT infrastructure and industrial IoT solutions are combined on a modular basis and offered as holistic managed services. This allows customers to forgo large IT investments and still benefit promptly from added value through intelligent connectivity, the Internet of Things, automation, data-based decisions, digital twins and artificial intelligence. ...
ALONG WITH YOU
We are the ones with heart...
... a guiding principle that drives LIVISTO and its more than 500 employees in the development and manufacture of high-quality products for the health of farm and companion animals.
Thus, they work every day to create added value for veterinarians and pet owners and, moreover, to assist them with high-quality and efficient solutions.
LIVISTO is now successful in more than 100 countries, but success must be carefully planned and communicated. A picture is worth a thousand words.
In order to communicate the strategy and initiate the transformation process of the company, the dialog picture is thus an ideal medium in which many stakeholders could participate.
A company with heart, and now everyone can see that.
CHANGE COMMUNICATION
AGRAVIS Raiffeisen AG is a modern agricultural trading company in the segments of agricultural products, animal nutrition, crop production and agricultural technology. It also acts in the areas of energy and Raiffeisen markets. With over 6,300 employees, the AGRAVIS Group generates a turnover of 6.4 billion euros and is a leading company in the industry with more than 400 locations, predominantly in Germany. International activities exist through subsidiaries and affiliated companies in more than 20 countries and export activities in more than 100 countries worldwide.
In order to make the entire company fit for the way into the future, the AGRAVIS Board of Management initiated a process in 2020 in which current challenges and future requirements are addressed in a positive, profitable and dialogue-oriented manner. The aim is to sensitize managers and employees thematically and on the basis of an evolving corporate culture in order to shape the change process together. It was and still is important to involve all employees as much as possible in the development of the guiding principles for a continued successful future. For this reason, AGRAVIS decided to use the dialogue picture as a supportive tool in order to reach all employees and to invite them to a dialogue about the future of AGRAVIS. ...
IMPROVEMENT VISION
Dialogbild developed a visual aid for process optimisation at two Bombardier plants. Both projects were overseen by Martin Redhardt, Director of Continuous Improvement. To keep the development of further visuals as streamlined as possible, DIALOGBILD used a grid based on parallel perspective. This allows individual scenes to be integrated into further visuals. At the same time, the grid with its numbered fields provided guidance during coordination via telephone and email. As a result, the scenes developed by Bombardier staff were illustrated ‘overnight’ in Germany and presented back to the staff for discussion the very next morning.
TRANSFORMATION MAP „GERA 2020“
ALSTOM Transport Deutschland GmbH is faced with major challenges, the change strategy has to not only be communicated, but above all be lived. Jens Bünte (Personnel Manager for Germany & Austria) turned to DIALOGBILD with this goal. The situation of the company became clear relatively quickly and so we developed a communication strategy, which is not only visually appealing, but also captivating. Since the success of a strategy depends decisively on the acceptance and participation of the employees, we agreed on two creative workshops in order to elaborate the concept. The first workshop took place with around 15 executives and resulted in a landscape where a hub was chosen as the central point of the dialog picture.
It was important to highlight the past of the company, to specify the path of the "GerA 2020" transformation program and to use a part of the picture to show the future. These preliminary considerations were unanimously accepted by the second workshop group and further elaborated. With 20 change agents from different fields, the picture was then discussed and implemented together with all participants and scenes were placed in the landscape. At the end of the second workshop, the dialog picture was absolutely complete and the story was largely written. Decisions were made for positive and negative presentations, which should appeal to all employees and encourage them to think. With only one goal: to lead the transformation program to success together.
TRANSFORMATION PLANT HANOVER
Process optimization, strategy, cultural work and good communication are key to the VW Nutzfahrzeuge plant management Hanover in leading the way to a successful future. In the past, strategy and transformation processes were often accompanied by powerpoint "battles".There were numerous charts that tried to make it as comprehensible as possible what goals the company wanted to achieve and how it planed to get there.
Now the company wants to go other ways and has developed a vision for the future together with Goldpark and DIALOGBILD. On the one hand, the picture emerged in an intensive process, on the other hand, the discussion about the things that are important to the board in the picture led to a common understanding and also made it possible for different perspectives to be discussed and brought together.
This helps the Hannover plant to communicate its way into the the future with a common voice.
Thanks to the close cooperation between Goldpark and DIALOGBILD, the dialog picture was used for all events, informations and formats that relate to the transformation as well as to reflect the developments in the transformation process.
STRATEGY MAP: 2020 INITIATIVE FUTURE
As the market leader in electrical wholesale, Sonepar sells high-quality branded electrical goods for customers in the trade, retail and industry segments.
In addition to the large product selection in the online store, more than 5,000 employees in around 200 branches are also busy fulfilling special customer wishes. In this way, Sonepar is constantly working to meet the ever-changing requirements of its customers in an innovative and sustainable way.
The sudden outbreak of the pandemic also influenced already established structures here.
With the help of the "2020 Initiative Future" image, DIALOGBILD is once again working with Sonepar to design an annual overview of the change management processes, which records the company's realignments and annual projects. As a visual instrument, it is intended to help the workforce to orient themselves within the process flows and to understand interrelationships.
OUR WAY. OUR FUTURE.
THE FUTURE PICTURE FOR TÜV RHEINLAND
The TÜV Rheinland Group is a leading provider of technical services worldwide. Founded in 1872 and headquartered in Cologne, the Group employs 20,000 people, 8,000 of them are based in Germany. It generates annual revenues of € 1.88 billion. The Group′s mission and guiding principle is to achieve sustained development of safety and quality in order to meet the challenges arising from the interaction between man, technology and the environment.
TÜV Rheinland started a comprehensive change program which addressed a new strategy, projects to improve internal processes and changes of the company culture and leadership culture.
In order to ensure that everyone has the same understanding of the future basic principles, strategy and values of the company, TÜV Rheinland decided to create a dialog picture. The objective was to stimulate the exchange of the most important topics, which TÜV Rheinland will be dealing with in the upcoming years. The creation of the dialog picture was a very complex project which was accompanied by the team of DIALOGBILD over several months.
OUR CULTOUR CHANGE
AOK Rheinland-Pfalz/Saarland - The health insurance company is the largest health insurance company in the two federal states of Rhineland-Palatinate and Saarland, with over 1. 2 million insured persons and 85,000 supervised employers as well as around 3,500 employees. The health insurance fund maintains business relationships with more than 100 hospitals, 10,000 doctors, psychotherapists and dentists, around 1,300 pharmacies and many hundreds of other contract partners. It offers high-quality care for the population and tailor-made concepts in the regions. For this, modern, future-oriented structures are also essential in the corporate culture.
In the framework of the"Together on CulTOUR" programme, develops a vision of the future and principles for leadership and cooperation. The existing brand mission statement of the AOK-community was adapted.
The aim of the dialog picture is to communicate the developed products, to permanently anchor them and thus to create a successive "KulTOURwandel" which will prepare the AOK Rheinland-Pfalz/Saarland for the future challenges of the health and nursing insurance market.
With the help of the dialog picture, the complex contents have been depicted and brought into an overall context. This ensures a common understanding of the new. A further advantage is that all employees deal with the topics not only on the rational, but also on the emotional level, and the dialog picture provides space for constructive discussions and a valuable exchange of experiences or opinions.
PROJECT NEXUS
The Investment Bank of the State of Brandenburg (ILB) is the central development institution of the State of Brandenburg, on whose behalf it promotes and finances public and private investment projects in the areas of business, infrastructure, housing and employment.
For the launch of the S/4H project, a dialog picture was chosen to attract the attention and interest of the workforce despite the dry IT topic and to accompany the upcoming change processes. ...
CUSTOMER-CENTERED SALES SAVINGS BANK
Sparkasse Rosenheim-Bad Aibling in the south of Bavaria, near Lake Chiemsee, employs around 730 people and is a strong partner at the side of regional businesses and households.
In the course of its orientation as a "customer-centered sales savings bank", Sparkasse Rosenheim-Bad Aibling has given itself a new target image. The aim is to ensure sustainable success in sales, which has changed increasingly over the years. To this end, all institute perspectives are to be designed in a customer-centric manner and thus aligned with the needs and preferences of customers. As a result of this target, the sales structure is being fundamentally redesigned, resulting in significant changes in tasks, responsibilities and organizational positioning for almost all employees.
To illustrate the complex interrelationships of these reorganization measures, the customer groups, their addressing, the requirements placed on sales and the internal perspectives were depicted in a dialog picture. At the same time, the future regional anchoring of the savings bank in the city and district of Rosenheim could be optimally underlined.
FUTURE CONCEPT FOR THE VERTRIEBSSPARKASSE 2020
The Kreissparkasse Herzogtum Lauenburg can proudly look back at their story of success: They are the number one in their region! Still, they do not rest on their laurels, because they know that they are still facing huge challenges.
In order to handle those challenges the Kreissparkasse breaks fresh grounds:
Increasing profits through further developing their marketing policy and also improving efficiency by consequently optimizing their processes as well as structures referring to the model of the Deutschen Sparkassen- und Giroverband.
All employees are required to actively shape and participate in this change process. Therefore the strategy path has been communicated with the help of the dialog picture right from the start. In order to have all 650 employees on board, the Kreissparkasse organized a roadshow with the first dialog picture and used an interactive version of the picture to introduce the strategy path. Afterwards the employees were informed biannual about the state of the change process, for which DIALOGBILD created slides showing a magnifying glass zooming in on individual scenes.
EFFICIENCY & GROWTH
The Kreissparkasse Herzogtum Lauenburg considers it important to take responsibility for the common good. As a strong partner, it acts on behalf of its customers, the economy and the region. The Kreissparkasse provides its customers with a comprehensive advisory service based on the Sparkassen financial concept, which is tailored to individual customer needs. Through its advisory services, the Kreissparkasse aims to enable customers to make their own financial decisions and supports them in choosing the right products to suit their personal life plans. Based on its guiding principle of thrift, the Kreissparkasse is also committed to resource-efficient and sustainable business practices. The stability of its economic structure, climate protection, the adaptation of social systems to demographic challenges and the review of lifestyles in view of dwindling resources are important areas of activity for Kreissparkasse Herzogtum Lauenburg.
STRATEGY 2030
With the EPEUM® culture program and the Strategy 2030 project - Our path to a successful tomorrow - Sparkasse Oberhessen has consistently set out on the path toward securing the future of its savings bank. The transformation towards a new, transparent and positively lived corporate culture is in full swing. Its future project "Strategy 2030" is essentially about developing an idea - a vision - today of what the savings bank could look like in a decade's time in order to continue to be successful. In the five identified topic areas of "Private Customers," "Corporate Customers," "Operations & Processes," "Human Resources," and "Steering," the respective interdisciplinary and cross-hierarchically structured project teams have started work and demonstrated: We have considerable potential for improvement - in our organization, in our processes, in sales and in increasing our earnings.
STRATEGY DEVELOPMENT 2025
The Bundesagentur für Arbeit (Federal Employment Agency) sees itself as a customer-oriented service provider on the job market. Its goal is to provide advice and support for people's lives and their development in the job market. In doing so, they place the concerns and expectations of their customers at the center of their work within the scope of their legal mandate and possibilities.
The team of the Bundesagentur für Arbeit has received professional support by commissioning DIALOGBILD with the development of a dialog film. The focus was on the development of the Strategy 2025.
The goal was to identify and communicate the evolution of the 2020 to 2025 strategy. Furthermore, the film should serve as an invitation to work with the new strategy.
The storyboard was developed jointly by the Bundesagentur für Arbeit and DIALOGBILD within a one-day workshop.
THE FUTURE PICTURE 2030
MODERN, DIFFERENT, ECOLOGICAL
Bremer Straßenbahn AG operates a large part of public transport in Bremen. It ensures sustainable mobility and plans for the future. Whether digitization or electric mobility, demographic change or supply development - everywhere in the transport industry, the signs of change. Due to the rapidly evolving mobility market, it is necessary that, in addition to efficiently designing and expanding our existing offer, we test new forms of mobility and question existing structures. The aim of BSAG is to contribute both to climate-neutral mobility and to improve the quality of life of the city of Bremen.
In 2017, they began to work out the new vision of the future and DIALOGBILD visualized it together with BSAG.
OUR BROCHURE ORGANISATIONAL DEVELOPMENT FOR DOWNLOAD
