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A DIALOG PICTURE FOR AIRBUS AND THEIR NEW MODULAR CONCEPT
The Airbus plant in Hamburg-Finkenwerder is the largest Airbus site in Germany. Among other things, this is where the final assembly of the well-known A320 family takes place. As part of an internal restructuring, sequential line production is being converted to a mixed production organization, with the first half of production taking place in a synchronized area and the second half at a modular station. This means that various activities per aircraft that currently take place at several stations will be carried out at a single station.
The new modular concept is to be made visually understandable to production employees with the aid of a dialog picture, and the advantages and opportunities for all those involved are to be highlighted.
During a comprehensive tour of the factory, the DIALOGBLD team had everything shown to them in detail and took photos so that the individual machines and production steps could be depicted as authentically as possible in the final dialog picture.
The finished dialog picture will be displayed prominently in the production halls for everyone to see and will be used for internal workshops. ...
STRATEGY MAP: NEXT CHAPTER
Hamburg is home to one of the largest Airbus plants in Europe. In addition to the production of other aircraft types, the structure and equipment assembly of the A350 passenger aircraft takes place in Hamburg-Finkenwerder.
In order to develop a common mission statement for the employees in the production of the A350, the department relied on the creation of a dialog picture. The dialog picture captures both the daily routines and the outstanding processes and technologies of production in the present and future. The ideas and suggestions of the workers from production and the indirect areas, which were requested in advance in various formats, were incorporated to a large extent into the dialog picture. ...
STRATEGY MAP: SINGLE AISLE
Aircrafts of the A320-family from Airbus are among the best selling aircraft worldwide. The depicted A321 model is a single aisle airplane with a capacity of up to 240 passengers and a range of up to 5,500 kilometers. As XLR-variant the airplane, equipped with additional tanks, is meant to reach a range of up to 8,700 kilometers. As final member within the Airbus Aerostructures GmbH in the location Hamburg-Finkenwerder, our picture depicts the entire system installation in the rear part of the assembly section and the further handover to Airbus FALs (Final Assembly Lines) in Germany, France, China and the USA. ...
AUDI INGOLSTADT: CAR BODY CONSTRUCTION AT A GLANCE
Future is an attitude …
... a vision that more than 43,000 employees in Ingolstadt alone work on effectively and with passion. For more than 70 years, well-known models have rolled out of production all over the world. Enthusiastic customers can follow the basic principles of production on a guided tour of the plant. When designing the visitor route, the company once again opted for a dialog picture to visualize the individual processes of production in the body shop. The processes and interrelationships can be grasped at first glance and are presented in an easily understandable way from a bird's eye view.
In the process, the content of the dialog picture was developed in several web conferences. Together with an illustrator and consultant from DIALOGBILD and a team from AUDI AG under Christopher Nussbaum's leadership, the topics were developed and partially sketched live. In this way, all participants could be actively involved in the development process and had the opportunity to help shape the dialog picture. After the final fine-tuning of the content, the dialog image was finally visualized in color and in a high level of detail.
AUDI PRESSING PLANT
"As one of five new dialog pictures, it combines several strengths: On the one hand, it rounds off the information offered to our visitors. Whether it is viewed before or after a visit to the production, it can be a summary of what has been seen or a preview of it. Either way, it is a great stimulus or memory aid. There's also the added aesthetic value of the images - the blank walls of visitor corridors are enhanced by colors and shapes."
Manuel Schmidl
Operations Management Pressing Plant
AUDI LOGISTICS
"The aim of this project was to give visitors to the Audi plant in Ingolstadt an understanding of the activities and functions of the supply chain. The challenge was to depict the complex and partly invisible processes of the supply chain as well as the extensive areas of responsibility in a structured and clearly understandable way for our visitors.
With the help of DIALOGBILD, we were able to capture our process descriptions holistically in a unique image composition, allowing all departments of the supply chain to identify together as a team."
Beate Schneeberger
Supply Chain Ingolstadt
THE AUDI PRODUCTION SYSTEM
AUDI AG stands for sporty vehicles, high-quality workmanship and progressive design. The Audi Group is one of the most successful manufacturers of cars in the premium segment. At its production sites worldwide, Audi stands for "Advancement through technology". Highly qualified employees use innovative logistics processes, modern manufacturing technologies and efficient production systems to set uniform standards within the Audi production system. Each production site meets the highest standards of quality, efficiency and environmental compatibility.
Audi opened the 12th plant in the Audi production network in San José Chiapa, Mexico, on September 30, 2016. After only a short time, the fledgling Mexican Audi plant was already one of the country's most attractive employers. 5,200 people work together here, producing the Audi Q5 premium SUV on an area of 430 hectares. 156,650 locally produced Audi Q5s rolled off the production line here in 2019. At 2,400 meters above sea level, the most modern production facility in the Audi world is also the company's highest-altitude site. The plant has an annual production capacity of 150,000 Audi Q5 models.
IMPROVEMENT VISION
The dialogu picture for the Bombardier factory was developed in several steps. Initially an internal workshop was organized for Bombardier employees, where they discussed and agreed upon dialogue picture topics themselves. Partly, first scene drafts originated that were meant to emerge in the picture later on. On the basis of the grid, which had already been used for another Bombardier factory, the positions of the individual scenes could be determined from the start.
The content, which had been worked out during the workshop, was forwarded directly to Dialogbild and implemented there by illustrators. The illustrations were sent back to Bombardier in a timely manner so that the employees were able discuss them in a workshop.
TRANSFORMATION MAP „GERA 2020“
ALSTOM Transport Deutschland GmbH is faced with major challenges, the change strategy has to not only be communicated, but above all be lived. Jens Bünte (Personnel Manager for Germany & Austria) turned to DIALOGBILD with this goal. The situation of the company became clear relatively quickly and so we developed a communication strategy, which is not only visually appealing, but also captivating. Since the success of a strategy depends decisively on the acceptance and participation of the employees, we agreed on two creative workshops in order to elaborate the concept. The first workshop took place with around 15 executives and resulted in a landscape where a hub was chosen as the central point of the dialog picture.
It was important to highlight the past of the company, to specify the path of the "GerA 2020" transformation program and to use a part of the picture to show the future. These preliminary considerations were unanimously accepted by the second workshop group and further elaborated. With 20 change agents from different fields, the picture was then discussed and implemented together with all participants and scenes were placed in the landscape. At the end of the second workshop, the dialog picture was absolutely complete and the story was largely written. Decisions were made for positive and negative presentations, which should appeal to all employees and encourage them to think. With only one goal: to lead the transformation program to success together.
WE GROW TOGETHER
Phoenix Contact began as a family-owned business and has grown to become a global market leader in electronics. It seeks to improve itself continuously with the goal being speed and flexibility in reacting to customer needs and market developments. Therefore, Phoenix Contact has changed from a centralized organizational structure to a decentralized product oriented enterprise in order to bring a strong market and customer focus with regard to market segmentation. For one of the resulting business units, industrial field connectivity, DIALOGBILD created a strategy picture, which shows the interfaces, processes and stakeholders. The aim of this picture is a common understanding for a functioning network across all business units and the goals of this specific business unit IFC.
A strategy for growth needs the cooperation and acceptance of all staff. So, Phoenix Contact decided from the beginning, to allow everyone to participate in the development workshops. In the first workshop the managers created the background and structure. The second workshop was used to define the content by a cross-departmental group.
OUR GUIDING PRINCIPLES
Remelting and casting, rolling and slitting: With its 2,200 employees Aluminium Norf is the biggest aluminium rolling and casting facility in the world. This extraordinary working environment presents the most diverse challenges for employees and managers: The processing of the hot 32-ton aluminium ingots not only demands perfect precision and team work, but also exact know-how of all the different machines, processes and of course safety regulations. Furthermore environmental standards, quality and customer requirements and the company′s own values play an important role in the daily working routine. All the topics above are part of the Aluminium Norf Guiding Principles, which were visualized by the Dialog Picture Method. ...
OPERATIONAL MANAGEMENT SYSTEM
SGL Carbon is a technology-based and world leader in the development and manufacture of carbon-based solutions. Their high-quality materials and products made from specialty graphite and composite materials are used in future-oriented industrial sectors: automotive, aerospace, semiconductor technology, solar and wind energy, LEDs as well as in the production of lithium-ion batteries and other energy storage systems. In addition, we develop solutions for the chemical and industrial applications.
Materials, products and solutions from SGL Carbon are integrated into the major topics of the future: sustainable mobility, new energies and cross-industry digitization. Advances in these areas require smarter, interconnected, more efficient and sustainable solutions. This is where the entrepreneurial vision of SGL Carbon comes in: making a contribution to a smarter world.
PRODUCTION 3D EXTERIOR VIEW
PRODUCTION 3D INTERIOR VIEW
TRANSFORMATION PLANT HANOVER
Process optimization, strategy, cultural work and good communication are key to the VW Nutzfahrzeuge plant management Hanover in leading the way to a successful future. In the past, strategy and transformation processes were often accompanied by powerpoint "battles".There were numerous charts that tried to make it as comprehensible as possible what goals the company wanted to achieve and how it planed to get there.
Now the company wants to go other ways and has developed a vision for the future together with Goldpark and DIALOGBILD. On the one hand, the picture emerged in an intensive process, on the other hand, the discussion about the things that are important to the board in the picture led to a common understanding and also made it possible for different perspectives to be discussed and brought together.
This helps the Hannover plant to communicate its way into the the future with a common voice.
Thanks to the close cooperation between Goldpark and DIALOGBILD, the dialog picture was used for all events, informations and formats that relate to the transformation as well as to reflect the developments in the transformation process.
SMART PLANNING - THE FACTORY OF THE FUTURE
With over 1,000 employees, Production Planning / Brand Management VWN makes a decisive contribution to the long-term corporate success of the Volkswagen Commercial Vehicles brand.
The department is responsible for shaping the production of tomorrow. Interdisciplinary teams develop concepts for the implementation of new vehicle projects. In addition to influencing products towards a production-oriented product design, the department also focuses on the production and on-time provision of systems and components.
As part of the strategy work, a visual world was developed in collaboration with DIALOGBILD that focuses on the interaction of the individual departments and the common goal of a SMART PLANNING factory.
The communication medium designed for the employees of the division represents the variety of tasks and responsibilities of the individual departments. In this way, the employees' identification with the target image of the division as well as with their own area of responsibility is to be strengthened.
FUTURE OF WORK
Jungheinrich, founded in 1953, is one of the world's leading intralogistics solution providers with €3.8 billion in sales and more than 18,000 employees. With a comprehensive portfolio of material handling equipment, automated systems and services, the company offers its customers tailor-made solutions for the challenges of Industry 4.0 from a single source. Jungheinrich has energy expertise that is unparalleled in the industry and is a pioneer in lithium-ion technology. Jungheinrich's goal is to be the world's first choice in intralogistics. With its Group Strategy 2025+, the company is committed to creating sustainable value-for its customers, employees, shareholders and business partners as well as for society as a whole.
With its international, cross-functional and cross-hierarchical 'Future of Work' program, Jungheinrich has embarked on a long-term transformation and cultural development process that is actively shaping the working world of the future within the company. Jungheinrich is focusing on successful collaboration at all levels and making the best possible use of opportunities presented by digitalization and new forms of work to further develop the organization worldwide. The Future of Work dialog picture shows how this affects different aspects of work. Jungheinrich has opted for a modern and purist illustration style: Flat 2.0. The flat design focuses on simple, clear structures. In this way, the chosen design style underscores the clear visual language with which Jungheinrich conveys its vision of the future world of work at a glance.
HELLMANN PROMISE
For more than 150 years, the family-owned company Hellmann Worldwide Logistics has successfully delivered top performance across a broad range of services - freight forwarding services by rail, truck, air and sea freight are complemented by CEP services, contract logistics and industry and IT solutions. What began with the transport of goods by horse and cart has evolved over the decades with technical innovations into state-of-the-art solutions.
To enable Hellmann Worldwide Logistics to meet the challenges of tomorrow, interdisciplinary work is already underway today on new visions. In order to position the company for sustainable success in times of constant change, a new corporate culture was defined, including a vision, mission and values. This globally valid culture, which connects all 14,000 employees, was to be conveyed in the dialog image and at the same time provided with a basic clarity.
E-DRIVE DEVELOPMENT
THINKING ABOUT TOMORROW'S OPPORTUNITIES
With 31 production and assembly plants in 15 countries, the BMW Group is today one of the world's leading premium car manufacturers. The BMW Group is responding to the current age of electric mobility with clear and forward-looking visions of electric cars that are already thinking about the possibilities of tomorrow. The processes along the way are complex and require coordinated and targeted development steps. ...
DAILY SECURITY
The international logistics and freight transport company Kühne+Nagel (AG & Co.) KG works every day to transport goods around the world - whether by sea and air freight, land transport or in contract logistics. Around 15,000 employees at more than 130 locations are employed for this purpose. The topic of "daily security" plays a particularly important role in the logistics industry, as a lack of security precautions can, in the worst case, lead to supply chain disruptions.
As a result, Kühne+Nagel once again turned to DIALOGBILD to jointly design the Dialog Picture in the area of "Daily Security". The resulting dialog picture depicts the topic complexes of "Information" and "Physical Security" concretely and comprehensibly at a glance.
DANGEROUS GOODS
The international logistics and freight transportation company Kühne+Nagel, transports good globally, whether by sea and air freight, land transport or contract logistics. Approximately 79,000 employees at over 1,300 locations in more than 100 countries contribute to this success. The Dangerous Goods Management department plays a crucial role in this process.
Transporting dangerous cargo requires specialized knowledge and meticulous handling, as it involves the safety not only of employees but also of society and the environment. To comprehensively address broad topics while highlighting essential details, the Dangerous Goods Management and DIALOGBILD collaboratively developed the Dialog Picture for the safe handling of dangerous goods.
EXPLANATORY FILM: VERIFIED GROSS MASS REGULATION
Kuehne + Nagel is the global leader in seafreight. More than 8,000 seafreight specialists are on duty around the globe and handeled over 3.8 million TEU (containers) in 2015.
For the international shipping community a new regulation became effective worldwide on July 1st, 2016. The so-called “VGM” (Verified Gross Mass”) requirements were created in order to prevent major incidents and accidents resulting from overweight containers. Therefore, the new regulation will impact the communication, infrastructure and processes of all participants in the supply chain.
In order to help the shippers to comply with the new regulation and to give information about the specific implementation at Kuehne + Nagel, Kuehne + Nagel approached Dialogbild for creating a dialog film for visual support.
REMOTE ELECTRONIC UNIT
The Liebherr Group is a 100% family-run company.The group includes eleven independent operating divisions, including the aerospace and traffic engineering division.
The Liebherr-Aerospace Lindenberg GmbH team has received professional support and commissioned DIALOGBILD to develop a dialog film. The focus was on the extremely versatile control unit "Remote Electronic Unit" (REU) - from the field of electronics. Thanks to its modular design, the Remote Electronic Unit can be flexibly used in aerospace applications.
The goal was to present the complex product with all its applications and functionalities. Furthermore, the many advantages should be presented in an attractive and convincing way.
The storyboard was developed by Liebherr-Aerospace (Lindenberg) and DIALOGBILD within a one-day workshop. The final dialog film will now be shown both internally and externally, for example at exhibitions.
THE NEW E-COMMERCE-PORTAL „My liebherr“
The international Liebherr group is a family-run company with its headquarters in Switzerland. With its 44,000 employees Liebherr is not only one of the biggest manufactures of construction machinery worldwide but also well-known as being a provider for technological advanced products and services.
On behalf of Liebherr a dialog film was created which introduces and explains the advantages and functionality of the new eCommerce-Portal “MyLiebherr”.
MyLiebherr offers customers and service partners to have direct access to comprehensive services for earth-moving machines, mining equipment, rotating tower crane, crawler cranes and maritime cranes.
Due to the integrated online shop customers are able to order Liebherr spare parts, working material and component parts at their service partners.
The three-minute film show the most important information of MyLiebherr in a graphical way. Thus, Liebherr customers are introduced to the portal and its advantages. The dialog film explains the new ordering procedure in a simple way so that customers who are used to the old ordering procedure will have no problem switching to the new one. An example which is easy to follow and presented by the attractive character Tim, explains the change to the online procedure.
LIVIEW – THE INTELLIGENT POSITIONAL TRANSDUCER
Companies face challenges when trying to present complex products and their functionality appropriately. Technical animations shall stimulate customer’s interests and convince them of new products. The marketing team of our customer LIEBHERR wanted to be more creative when presenting the intelligent cylinder with positional transducer LiView. That is why they contacted DIALOGBILD.
Our consulting and creation team had to implement the complex and technical attributes in a storyboard in such a way that it became informative but also charming in order to make it easier for customers to understand the attributes.
In the dialog movie the cylinder with positional transducer LiView is introduced first. What is LiView? How does it work? Where is it used? How will it be integrated? Subsequent to the introduction diverse application examples emphasize the benefits of that system. In the final scene the different benefits of the intelligent cylinder with positional transducer LiView will be illustrated again in a chart and presented by a friendly protagonist.
Since that time the movie is used to present products and give detailed information on the digital channels like the homepage of LIEBHERR as well as on Youtube.
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