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ANNUAL REVIEW CYCLE 2023
Boehringer Ingelheim develops breakthrough therapies that change lives - today and for future generations. As a leading research-driven biopharmaceutical company, Boehringer Ingelheim creates value through innovation in areas of unmet medical need. Since its foundation in 1885, Boehringer Ingelheim has been family-owned and pursues a long-term, sustainable perspective. More than 53,000 employees serve over 130 markets in the two divisions Human Pharma and Animal Health.
Boehringer Ingelheim opted for a dialog picture in conjunction with a dialog film for this year's internal corporate strategy communication. The annual strategy review and adjustment takes place in the form of the Annual Review Cycle, in which the company's medium and long-term plans are discussed and prioritized.
A dialog picture was to be used as a new form of communication to present the Annual Review Cycle in a holistic yet precise manner. The aim was to familiarize employees with the strategy and create a shared awareness of the objectives. The dialog film created at the same time serves to explain the strategy process and complements the dialog picture, in which the results of the process are presented.
THE BUSINESS AREAS OF FRESENIUS KABI SWITZERLAND
Fresenius Kabi is a global health care company providing essential drugs and medical technology for infusion, transfusion and clinical nutrition. Its products and services are used in the treatment and care of critically and chronically ill patients.
In Switzerland, Fresenius Kabi has for many years been one of the leading companies for products that help to ensure the best possible therapy and high application safety in everyday medical care - they have a team of about 120 employees here and about 40,000 employees worldwide.
With the intention of presenting the business environment of Fresenius Kabi (Schweiz) AG and its subsidiary as simply and comprehensibly as possible, Fesenius Kabi came across DIALOGBILD and has come to appreciate it as a unique medium. Especially the company's innovations, such as a subsidiary, could be communicated to the employees clearly and without language barriers.
ALONG WITH YOU
We are the ones with heart...
... a guiding principle that drives LIVISTO and its more than 500 employees in the development and manufacture of high-quality products for the health of farm and companion animals.
Thus, they work every day to create added value for veterinarians and pet owners and, moreover, to assist them with high-quality and efficient solutions.
LIVISTO is now successful in more than 100 countries, but success must be carefully planned and communicated. A picture is worth a thousand words.
In order to communicate the strategy and initiate the transformation process of the company, the dialog picture is thus an ideal medium in which many stakeholders could participate.
A company with heart, and now everyone can see that.
NORDMARK-LAND
Nordmark is a pharmaceutical company headquartered in Uetersen. Around 600 people are currently involved in the production of active ingredients and pharmaceuticals of biological and biotechnological origin, which are the company's core competencies.
With the right technology and the necessary know-how in its workforce, Nordmark has successfully positioned itself internationally in this niche. To show the diversity and competence, as well as the cohesion and commitment of each individual in a common picture, Nordmark turned to DIALOGBILD.
DECIDE. DO. WIN.
Chiesi is dedicated to the research, development and distribution of innovative prescription therapeutic products in the fields of respiratory, neonatology, transplantation and rare diseases. Founded in 1935, the company currently employs more than 4,800 people in 26 subsidiaries worldwide and sells its products in more than 70 countries. More than 300 of their Hamburg employees work in internal and external sales.
The project "Chiesi - being an attractive employer" covers a multitude of topics in the area of human resources. An internal employee survey has shown that the offers of the HR management were not recognizable for everyone.
The department has grown immensely over the past two years and has become more complex. Therefore, it’s a good time to make HR's offer easy to understand for everyone.
ZUKUNFT@DOMS
The main department DOMS (Diagnostics Operations Mannheim) is a part of ROCHE‘s value chain, which ensures the worldwide supply of patients, laboratories and hospitals with diagnostic reagents.
Like many organizations nowadays, DOMS faces many challenges, not the least of which through the continuing COVID-19 pandemic. In order to prepare for these challenges alongside alongside their employees, the main department DOMS planned a call to action through a dialog film. This film reports on the current situation and the coming challenges. The film gives the courage to seize new chances and to look to a successful future together. A metaphor serves as a visual anchor: „We all sit in the same boat with course set towards the future.“ The two main characters Sonja and Anton board the ship and exchange their experiences during the lockdown.
The dialog film was presented to the employees during a digital information event and the exchange of ideas was encouraged.
IT-STRATEGY
THE TARGET PICTURE
Creating transparency about the target system, making it understandable and easy to communicate to all employees, providing the opportunity for personal identification and describing the way into the future to ultimately provide a higher-level orientation for the entire company - these were the reasons why ALMO decided to create a dialog picture.
Together with DIALOGBILD and Goldpark as professional partners, a dialog picture was developed and implemented for ALMO. During the first step, the already existing target system was supplemented by a „north star“ and derived core statements. This creative process was moderated and supported by Goldpark.
The target picture was developed on the basis of the „north star“, key messages and ALMO's strategy and corporate mission statement. It was important for the company to integrate employees and executives into the development process. Therefore, executives and employees of all departments as well as members of the works council participated in three workshops.
The target development workshops were presented by DIALOGBILD in an open and integrating way. The participants were able to voice their opinion and their thoughts and DIALOGBILD managed to enthuse everyone - including the critics - for the target picture and ensure the personal identification with the images content. This created a positive undertone for the target picture even before its official implementation.
DIALOGBILD provided the ideas for the implementation of the target picture as part of an interactive event and also supported ALMO during the event. Goldpark was an important source of ideas, especially in the development of the target pictures content, the description of the „north star“ as well as preparing the executives for the target picture implementation.
CARDIAC INSUFFICIENCY TREATMENT PATH
ANregiomed is an association of the clinics Ansbach, Dinkelsbühl, Rothenburg and the Praxisklinik Feuchtwangen. A total of 813 beds are available for the treatment of acute-care patients. In the major departments and the specialist departments, approximately 2,500 employees work to provide for 40,000 acute-care patients each year. In addition, there are several thousand outpatient surgeries. Following the motto "competence with service and charm", the association ensures the health care in the city and county Ansbach.
Objective: Within the ANregiomed clinics, cardiac insufficiency is one of the main diagnoses. Therefore, heart and vessels of the cardiac insufficiency treatment process, in which the patient is the focus, should be visualized within the clinic-cross-competency network. While the workflow is a matter of course for the clinic staff, it is often difficult for the patients to understand what is behind the many specialist courses and the individual measures.
Target groups: For the first time, the dialog picture was presented on the 10th anniversary of cardiology. In addition to the many professional groups in the clinic, including specialists, nursing staff, nutritional counselors and more, relatives, volunteer helpers and house doctors should also find themselves in the picture. People that are not familiar with the topic should be sensitized to the related issues. It reflects the different roles and fields of activity of the employees as well as the detailed visualization of the workwear, workstations and medical devices.
Topics: The illustration of the heart failure treatment pathway is arranged chronologically and shows which treatment steps are performed. The dialog picture leads through the steps from the acute symptoms through the various diagnostic and therapeutic measures up to the discharge as a recovered patient. The prerequisite for the basic framework was that it should not be related to a particular location, but instead represent the ANregiomed hospital. Thus the aspects of all hospitals were united in a large building, because the core statement is: no matter in which ANregiomed location the patient is treated, the competence of the treatment is the same everywhere.
PROCESS VISUALISATION
All relevant workflows and processes are illustrated in demonstrative scenes for all project participants. After the formalisation of all documents about project management we discussed all steps included in the process flow with an interdisciplinary team in workshops and developed ideas of illustrations which have been visualised by the team of DIALOGBILD.
We created a workflow regarding central project management as a means of support for every project participant to show all relevant information clearly and concisely. The visual implementation was made by DIALOGBILD. It was exciting to see how the images were made out of our written documents. All created documents and images can be found in our information brochure about central project management. It was first introduced to the public and then allocated to the other medical centres.“
PATIENT & EMPLOYEE COMMUNICATION
The renewal and expansion of the RHÖN-KLINIKUM Campus Bad Neustadt formed the idea to clarify the complex structures and processes of the three care centers (outpatient, clinical, rehabilitative). The role of the patient, prevention and health promotion are additionally considered in order to create a dialog picture, with the aim of serving as a visualized campus tour.
With the help of the dialog picture these important connections are presented vividly. It serves as orientation and enables understandable and sustainable communication. Participants can find themselves in the picture. In the form of this interactive and creative knowledge transfer, an overall understanding of the RHÖN Campus concept can be developed. It also has an identity-building effect and strengthened the mutual recognition. The purpose of the dialog picture is to create a new type of patient and employee communication. Additional offers such as prevention and health promotion can be easily explained here. These are already implemented in reality or conceivable as a vision of the future. A written guide also provides background information beyond the scenes.
ABUSED OR UNFORTUNATE FALL?
German children's association highlights differences in injuries. People who work with children inevitably see traces of injuries time and time again. Did they really slip and fall while playing on the playground? Or could an angry adult's hand have been involved?
NO ONE IS ALLOWED TO HURT YOU
Children have rights – but in many cases they are unaware of them. The German Children's Association (Deutscher Kinderverein e.V.) draws attention to this fact and insists on more education: ‘Children are still not being taught enough about their rights,’ says Rainer Rettinger, managing director of the association. ‘Even educational professionals in schools, daycare centres and youth welfare offices are sometimes barely informed about them.’
FOR THE SAKE OF THE ENVIRONMENT
Essity works with more than 48,000 employees to adapt its own brands to the demands and developments of the zeitgeist while maintaining its own high quality standards. The variance of the product range in the Health and Medical Solutions segment extends across five brands, which are based on the common focus on pleasant applications and successful therapies for patients and users.
One of these brands is Leukoplast, which has stood for wound dressings of the highest quality for over 120 years. The Leukoplast brand range offers products for acute wound care, including wound dressings, roll plasters and surgical dressing material. Whether parents, caring relatives or even medical staff, the portfolio of Leukoplast offers the right solution in every area: cleaning, absorption of liquids, a stable and secure hold, but also the care of wounds with very sensitive skin.
FIT FOR FUTURE
Leukoplast is a brand of Essity, a globally leading hygiene and healthcare company committed to improving the quality of life through high-quality hygiene and healthcare solutions. Essity sells its products and solutions in around 150 countries and employs around 46,000 people worldwide. Due to the new alignment of the First Aid Dressing portfolio, the company is facing many changes that have to be implemented in a short time and communicated to all employees.
Essity has therefore opted for a dialog film. The film brings the new brand strategy to the point in 3 minutes understandable and entertaining. For the development, a joint briefing with the customer took place, during which the contents were collected and structured. On this basis DIALOGBILD created the storyboard and after final tuning the film. The dialog film was presented for the first time at a management event and subsequently published on the Intranet.
IMMOHEALTHCARE-CONGRESS 2020
The future of hospital real estate hinges on patient-centric, profitable, digital and flexible approaches. The practice determines which measures effectively and sustainably enhance patient care. Right now, the world of hospital real estate is undergoing a transformation: How can the technological transformation in construction be sustainably reflected? How do you ensure that the patient remains in the focus of interest during infrastructure changes? How do you effectively and profitably shape innovation in the hospital? At the 12th Immohealthcare Congress, precisely these questions and additional topics were discussed. DIALOGBILD accompanied the digital event with Graphic Recording.Key statements were visually captured in parallel with the presentations. This resulted in a visual record serving participants as a vivid summary. Additionally, it can be used for further communication of the content.
THE CORONA PROTECTION POSTER
The most effective protective measures are now known, but are you consistently implementing them? The interactive graphic on the topic of "Corona protection" provides an overview of the 7 most important measures that should be observed to prevent infection.
ALL TOGETHER AGAINST THE CORONAVIRUS
Aperam is a global stainless steel, electrical steel and special steel company with customers in over 40 countries. In addition to its industrial network, which is spread across six production sites in Brazil, Belgium and France, Aperam has a highly integrated distribution, processing and service network, as well as the unique ability to produce stainless steels and special steels from low-cost biomass. Aperam employs around 9,600 people worldwide and is headquartered in Luxembourg.
Aperam takes the fight against the corona virus very seriously. In all Aperam offices around the world, numerous measures have been taken to protect all the people who work at the various locations. Despite these measures, there is always a risk of contamination outside the plants. That is why it is important that every employee applies the basic hygiene rules for coronavirus prevention outside of work, in his or her private life.
Sometimes it is difficult to make children understand and aware of the precautions. In order to support Aperam employees in this task, Aperam has prepared a range of tools specifically for families, with the aim of making the basic concepts of disease prevention easier to understand through simple and playful presentation. Part of it is this comic, which has been developed in two versions: one colored and one black-and-white, with the aim of giving children the opportunity to combine learning these rules with the joy of colouring the comic. The story was translated into 10 languages and distributed worldwide.
OUR VISION BECOMES REALITY
Symrise AG is a global supplier of fragrances and flavors, basic and active ingredients, functional ingredients and product solutions for improved sensor technology and nutrition. With a share of approximately 12 percent, Symrise ranks third in the global market for fragrances and aromas and employs more than 10 thousand employees worldwide. Symrise is a reliable business partner and guarantees a high product quality. In the supply chain, quality consciousness, know-how and creativity perfectly interlock. In order for these messages to be perceived consistently by employees, customers and partners, we developed a dialog picture according to the motto "see and understand".
SIMPLIFY
Simplify - that's the goal of the complexity reduction program within Bayer AG. Working life should be made simpler, clearer and without unnecessary hurdles. Each employee can contribute to his or her area of responsibility. The dialog picture is used to talk about complexity and to identify it. It illustrates how complexity can arise, how it complicates daily work, why it harms the company. And there are tips and impulses, which can be against complexity. The dialog picture is a starting medium in complexity reduction workshops, serves as a general basis for discussion and is also offered on the intranet on PCs and iPad to deepen the topic.
VISION
BASF Schwarzheide GmbH is an industrial beacon in Lusatia and has been part of the BASF Group since 1990. More than 2,000 employees produce chemical specialties at the production site in southern Brandenburg. The product range includes polyurethane base products and systems, crop protection agents, water-based coatings, engineering plastics, foams, dispersions, laromers and, from 2022, battery materials. The site is growing and has set itself the goal of CO2-neutral production in the future and piloting the integration of renewable energies.
FIT FOR FUTURE
Helm is a globally active family-owned company headquartered in Hamburg, Germany. The fields of activity are the business units Chemicals, Fertilizer, Coop Protection and Pharma, which our company with its 1,500 employees takes care of.
In the course of the transformation process, we decided to use a dialog picture in order to communicate the different aspects and areas to our employees in an understandable and easy-to-remember way. For this purpose, each employee also received his or her own picture after the company meeting.
