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THE AUDI PRODUCTION SYSTEM
AUDI AG stands for sporty vehicles, high-quality workmanship and progressive design. The Audi Group is one of the most successful manufacturers of cars in the premium segment. At its production sites worldwide, Audi stands for "Advancement through technology". Highly qualified employees use innovative logistics processes, modern manufacturing technologies and efficient production systems to set uniform standards within the Audi production system. Each production site meets the highest standards of quality, efficiency and environmental compatibility.
Audi opened the 12th plant in the Audi production network in San José Chiapa, Mexico, on September 30, 2016. After only a short time, the fledgling Mexican Audi plant was already one of the country's most attractive employers. 5,200 people work together here, producing the Audi Q5 premium SUV on an area of 430 hectares. 156,650 locally produced Audi Q5s rolled off the production line here in 2019. At 2,400 meters above sea level, the most modern production facility in the Audi world is also the company's highest-altitude site. The plant has an annual production capacity of 150,000 Audi Q5 models.
AUDI INGOLSTADT: CAR BODY CONSTRUCTION AT A GLANCE
Future is an attitude …
... a vision that more than 43,000 employees in Ingolstadt alone work on effectively and with passion. For more than 70 years, well-known models have rolled out of production all over the world. Enthusiastic customers can follow the basic principles of production on a guided tour of the plant. When designing the visitor route, the company once again opted for a dialog picture to visualize the individual processes of production in the body shop. The processes and interrelationships can be grasped at first glance and are presented in an easily understandable way from a bird's eye view.
In the process, the content of the dialog picture was developed in several web conferences. Together with an illustrator and consultant from DIALOGBILD and a team from AUDI AG under Christopher Nussbaum's leadership, the topics were developed and partially sketched live. In this way, all participants could be actively involved in the development process and had the opportunity to help shape the dialog picture. After the final fine-tuning of the content, the dialog image was finally visualized in color and in a high level of detail.
TRANSFORMATION PLANT HANOVER
Process optimization, strategy, cultural work and good communication are key to the VW Nutzfahrzeuge plant management Hanover in leading the way to a successful future. In the past, strategy and transformation processes were often accompanied by powerpoint "battles".There were numerous charts that tried to make it as comprehensible as possible what goals the company wanted to achieve and how it planed to get there.
Now the company wants to go other ways and has developed a vision for the future together with Goldpark and DIALOGBILD. On the one hand, the picture emerged in an intensive process, on the other hand, the discussion about the things that are important to the board in the picture led to a common understanding and also made it possible for different perspectives to be discussed and brought together.
This helps the Hannover plant to communicate its way into the the future with a common voice.
Thanks to the close cooperation between Goldpark and DIALOGBILD, the dialog picture was used for all events, informations and formats that relate to the transformation as well as to reflect the developments in the transformation process.
SMART PLANNING - THE FACTORY OF THE FUTURE
With over 1,000 employees, Production Planning / Brand Management VWN makes a decisive contribution to the long-term corporate success of the Volkswagen Commercial Vehicles brand.
The department is responsible for shaping the production of tomorrow. Interdisciplinary teams develop concepts for the implementation of new vehicle projects. In addition to influencing products towards a production-oriented product design, the department also focuses on the production and on-time provision of systems and components.
As part of the strategy work, a visual world was developed in collaboration with DIALOGBILD that focuses on the interaction of the individual departments and the common goal of a SMART PLANNING factory.
The communication medium designed for the employees of the division represents the variety of tasks and responsibilities of the individual departments. In this way, the employees' identification with the target image of the division as well as with their own area of responsibility is to be strengthened.
NEW PRODUCTS, NEW CUSTOMERS, NEW TOYOTA
Toyota′s slogan for 2013 is “New Products, New Customers, New Toyota.” In order to ensure that all Toyota dealers were on the same page, we developed a communication package consisting of one dialogue picture and 2 dialogue films. At the sales conference in December 2012 the strategy for 2013 was explained using a dialogue picture. With the help of the dialogue film, a visualization of the inspection of the Toyota Hybrid was provided. Toyota has begun the new year with a common understanding of its products, its new customer target groups as well as its new goals.
The Toyota salesperson is in the focus of the pictorial world. You can find any services: the car service station, the direct acceptance and the customer service. On the yard you can see the new products that are presented to the respective target group. An important element is the street, which leads from the past to the future, passes the sales conference 2012 and the salespersons building to the subordinate target in 2020.
7 LEADERSHIP PRINCIPLES
We were tasked by Continental to create visualizations in a dialogue picture of guidelines for high-level personnel. At an international meeting of top managers, we provided them with a background. The managers described their ideas during several workshops, which we further developed with the help of two illustrators. Thus a large dialogue picture was created measuring 4 x 2 m over the course of a day.
The background developed first represents a modern test track. We used this as an creative starting point, since the second part of the high-level personnel meeting actually took place at this track. Each guideline point was assigned a particular location in the picture in which the appropriate scenes would be represented. In order to explain the goal of the workshops and to clarify to the participants the dialogue picture method, we developed an informational leaflet with possible results and an empty landscape. After the meeting further revision including colorizing was carried out on the individual scenes. From this the final dialogue picture was developed, which is now used world-wide for training purposes.
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DRIVE YOUR CAREER
The dialog picture „Drive Your Career “is used at welcome meetings for new employees. With the help of the dialogue picture their path through the company is explained. Different career options and further education possibilities are available.
LEADERSHIP SKILLS
Kia Motors is a car manufacturer from South Korea. Since 1998, it belongs to the Hyundai Motor Group, the fifth biggest automotive manufacturer in the world. The Hyundai Motor Group employees are a key factor of this success. To build on its success even further, a globally unified leadership competency model was developed.
In order for the model to be understood and accepted by the employees, they need to be well informed and convinced of its effectiveness. Hence, Kia Motors Europe, the European headquarters in Frankfurt, opted for a dialog picture method to explain the concept. Over a period of three months, a small task forced team created the new dialog picture “Leadership Competencies”.
Already at a first glance it is clear what makes this dialog picture unique: The picture world is located in the interior of a Kia Sportage, which our illustrator replicated true to life.
The message behind this picture world is both simple and strong. We know that our employees are capable of great things. And they need strong leadership to reach maximum speed. Only then will we zoom ahead to the right direction. The dialog picture was divided into five areas, each of them represents one of the five leadership competencies in the model. They are easily recognizable thanks to the different colors of the ties and scarfs worn by the managers. For each competency, four specific behavior attributes are illustrated as scenes.
ONBOARDING
Dialogbild developed an e-learning-tool (interactive dialog picture) for the onboarding processes at KIA Motors which is in use for new employees on welcoming events. Shaped by their corporate values „People“, „Collaboration“, „Globality“, „Challenge“ and „Customer“ the location sites as well as the individual departments of the European headquarterts are introduced to the new employees.
The interactive dialogue media enables the KIA Motors employees to inform themselves independently about functions and interrelations within and between the indivual departments.
PRODUCT SHOW – WIRTGEN ROAD TECHNOLOGY DAYS
Wirtgen Group has been offering innovative solutions and leading technologies for road constructions for more than 50 years. Hamm AG is a member of the Wirtgen Group, developing machinery for earthwork and road construction. Every other year the whole group holds a major event presenting their products and solutions to their customers from all over the world. In 2014 this event took place at Hamm AG in the Bavarian town of Tirschenreuth.
The illustrated scenes provide highlights of the event. With the help of this event map, the spectator has an overview of this huge area with all the different shows and programs. In the main tent the spectator can see the evening’s entertainment and enjoy a delicious dinner as well as a live band. The road show and presentation of products are visible right next to the tent. The visitors sit in the stands and watch a presentation of the technology and the machinery being used.
OPERATIONAL MANAGEMENT SYSTEM
SGL Carbon is a technology-based and world leader in the development and manufacture of carbon-based solutions. Their high-quality materials and products made from specialty graphite and composite materials are used in future-oriented industrial sectors: automotive, aerospace, semiconductor technology, solar and wind energy, LEDs as well as in the production of lithium-ion batteries and other energy storage systems. In addition, we develop solutions for the chemical and industrial applications.
Materials, products and solutions from SGL Carbon are integrated into the major topics of the future: sustainable mobility, new energies and cross-industry digitization. Advances in these areas require smarter, interconnected, more efficient and sustainable solutions. This is where the entrepreneurial vision of SGL Carbon comes in: making a contribution to a smarter world.
THE HAHN GROUP - TRADITIONALLY INNOVATIVE!
The Hahn Group is one of the largest automobile trading companies in Germany. With around 2,000 employees and 35 plants of the Volkswagen, Volkswagen Commercial Vehicles, Audi, Porsche, Skoda and Seat brands in the Stuttgart metropolitan region, Hahn has enjoyed a strong market position for 100 years and is a reliable partner for customers, employees and business partners.
The automotive industry is undergoing the greatest upheaval in its history. The Hahn family of entrepreneurs has always implemented innovative ideas and broken new ground, making the company an extremely successful enterprise. In 2018, the management developed a long-term strategy that, in addition to economic factors, also includes topics such as digitisation and new business models. The great challenge that drew our attention to DIALOGBILD was to make this 150-page paper understandable to all employees in a simple form.
FUTURE OF WORK
Jungheinrich, founded in 1953, is one of the world's leading intralogistics solution providers with €3.8 billion in sales and more than 18,000 employees. With a comprehensive portfolio of material handling equipment, automated systems and services, the company offers its customers tailor-made solutions for the challenges of Industry 4.0 from a single source. Jungheinrich has energy expertise that is unparalleled in the industry and is a pioneer in lithium-ion technology. Jungheinrich's goal is to be the world's first choice in intralogistics. With its Group Strategy 2025+, the company is committed to creating sustainable value-for its customers, employees, shareholders and business partners as well as for society as a whole.
With its international, cross-functional and cross-hierarchical 'Future of Work' program, Jungheinrich has embarked on a long-term transformation and cultural development process that is actively shaping the working world of the future within the company. Jungheinrich is focusing on successful collaboration at all levels and making the best possible use of opportunities presented by digitalization and new forms of work to further develop the organization worldwide. The Future of Work dialog picture shows how this affects different aspects of work. Jungheinrich has opted for a modern and purist illustration style: Flat 2.0. The flat design focuses on simple, clear structures. In this way, the chosen design style underscores the clear visual language with which Jungheinrich conveys its vision of the future world of work at a glance.
MAN COMPETENCIES – HR CALENDAR
For MAN we developed a calendar focusing on the targeted areas of competency: Professionalism, Cooperation, Entrepreneurship and Leadership. On each calendar sheet we visualized a topic. The calendar was distributed to 200 international HR managers.
CALENDAR LEADERSHIP GUIDE
Lufthansa Technik’s goal is clear: Employee-focused leadership is designed to achieve better cooperation among employees. To reach this goal, LHT has designed an icon in the form of a compass to offer orientation and transparency to the leaders. The leadership compass contains the required leadership behavior, including not only professional and practical qualifications, but social competencies as well. To offer leaders a permanent guide, we developed a weekly leadership calendar based on the leadership compass. Each week a leader receives a new thought-provoking idea for their leadership style.
PRODUCTION 3D EXTERIOR VIEW
PRODUCTION 3D INTERIOR VIEW
50 PAGES OF STRATEGY = 1 DIALOG PICTURE
LG AutoTransport is a globally-operating automotive logistics company. As a successful logistics provider it is significant to operate a common and consistent corporate strategy.
Regarding this challenge BLG AutoTransport approached DIALOGBILD. First of all, a joint work group of BLG AutoTransport and DIALOGBILD developed a visual framework and defined and created examplary scenes during several meetings. The main focus laid on a descriptive and sustainable communication of BLG AutoTransport′s corporate strategy. Their very own fleet of 400 trucks enables BLG AutoTransport to move more than one million vehicles each year.
That was the reason why we illustrated plenty of trucks to demonstrate the classic transportation process – from loading the vehicles to the final delivery to the customers. Furthermore, we emphasized the unity of BLG AutoTransport – every employee should find himself in the sceneries of the picture and thereby gain a better understanding of his individual role in the company′s strategy. The dialog picture visualizes a message. But to initiate a sustainable and efficient change, communication is the key element. Hence, the CEOs decided to present the dialog picture to all the different branch offices and to enter into a direct dialog with the employees.
THE FUTURE PICTURE 2030
Bremer Straßenbahn AG operates a large part of public transport in Bremen. It ensures sustainable mobility and plans for the future. Whether digitization or electric mobility, demographic change or supply development - everywhere in the transport industry, the signs of change. Due to the rapidly evolving mobility market, it is necessary that, in addition to efficiently designing and expanding our existing offer, we test new forms of mobility and question existing structures. The aim of BSAG is to contribute both to climate-neutral mobility and to improve the quality of life of the city of Bremen.
In 2017, they began to work out the new vision of the future and DIALOGBILD visualized it together with BSAG. Where do we want to be in 2030? How do we see our task? Which services do we want to offer?
The result was presented to all employees in March 2018.
STRATEGY MAP: NEXT CHAPTER
Hamburg is home to one of the largest Airbus plants in Europe. In addition to the production of other aircraft types, the structure and equipment assembly of the A350 passenger aircraft takes place in Hamburg-Finkenwerder.
In order to develop a common mission statement for the employees in the production of the A350, the department relied on the creation of a dialog picture. The dialog picture captures both the daily routines and the outstanding processes and technologies of production in the present and future. The ideas and suggestions of the workers from production and the indirect areas, which were requested in advance in various formats, were incorporated to a large extent into the dialog picture. ...
MISSION STATEMENT: SERVICE EXCELLENCE
LUFTHANSA TURNS THE CUSTOMER INTO A FAN
The dialog picture is utilized in the specialist area of cabin crew at German Lufthansa AG. Flight attendants are facing the challenges of short-haul (both domestic German and European air routes). What expectations of service do passengers have? What are the critical moments? What moves the passengers before and after their flight? Above all looms the strongly contested market and Lufthansa’s competition. Flight attendants are changing their perspectives, seeing the situation from the passenger’s viewpoint and reflecting on their roles on board. ....
INFOGRAPHIC: STATIONS WORLD "GROUND"
EMPLOYEE TRAINING
Once again, DIALOGBILD was able to design an interactive dialog picture for Deutsche Lufthansa AG, Training and Training Management, for worldwide training purposes. Previously, a dialog picture was developed in 2011 to train the flight crew. Due to the successful application, an interactive dialog picture has now been designed for the Department of Soil. For this purpose, DIALOGBILD developed humorous scenes along the entire service chain, stimulating reflection during the training sessions. From self-check-in to first-class service in the first-class area - Lufthansa AG takes the perception of your guests very seriously and tries to highlight itself in automated processes through individual service. ...
IMPROVEMENT VISION
The dialogu picture for the Bombardier factory was developed in several steps. Initially an internal workshop was organized for Bombardier employees, where they discussed and agreed upon dialogue picture topics themselves. Partly, first scene drafts originated that were meant to emerge in the picture later on. On the basis of the grid, which had already been used for another Bombardier factory, the positions of the individual scenes could be determined from the start.
The content, which had been worked out during the workshop, was forwarded directly to Dialogbild and implemented there by illustrators. The illustrations were sent back to Bombardier in a timely manner so that the employees were able discuss them in a workshop.
TRANSFORMATION MAP „GERA 2020“
ALSTOM Transport Deutschland GmbH is faced with major challenges, the change strategy has to not only be communicated, but above all be lived. Jens Bünte (Personnel Manager for Germany & Austria) turned to DIALOGBILD with this goal. The situation of the company became clear relatively quickly and so we developed a communication strategy, which is not only visually appealing, but also captivating. Since the success of a strategy depends decisively on the acceptance and participation of the employees, we agreed on two creative workshops in order to elaborate the concept. The first workshop took place with around 15 executives and resulted in a landscape where a hub was chosen as the central point of the dialog picture.
It was important to highlight the past of the company, to specify the path of the "GerA 2020" transformation program and to use a part of the picture to show the future. These preliminary considerations were unanimously accepted by the second workshop group and further elaborated. With 20 change agents from different fields, the picture was then discussed and implemented together with all participants and scenes were placed in the landscape. At the end of the second workshop, the dialog picture was absolutely complete and the story was largely written. Decisions were made for positive and negative presentations, which should appeal to all employees and encourage them to think. With only one goal: to lead the transformation program to success together.
WE GROW TOGETHER
Phoenix Contact began as a family-owned business and has grown to become a global market leader in electronics. It seeks to improve itself continuously with the goal being speed and flexibility in reacting to customer needs and market developments. Therefore, Phoenix Contact has changed from a centralized organizational structure to a decentralized product oriented enterprise in order to bring a strong market and customer focus with regard to market segmentation. For one of the resulting business units, industrial field connectivity, DIALOGBILD created a strategy picture, which shows the interfaces, processes and stakeholders. The aim of this picture is a common understanding for a functioning network across all business units and the goals of this specific business unit IFC.
A strategy for growth needs the cooperation and acceptance of all staff. So, Phoenix Contact decided from the beginning, to allow everyone to participate in the development workshops. In the first workshop the managers created the background and structure. The second workshop was used to define the content by a cross-departmental group.
EXPLANATORY FILM: VERIFIED GROSS MASS REGULATION
Kuehne + Nagel is the global leader in seafreight. More than 8,000 seafreight specialists are on duty around the globe and handeled over 3.8 million TEU (containers) in 2015.
For the international shipping community a new regulation became effective worldwide on July 1st, 2016. The so-called “VGM” (Verified Gross Mass”) requirements were created in order to prevent major incidents and accidents resulting from overweight containers. Therefore, the new regulation will impact the communication, infrastructure and processes of all participants in the supply chain.
In order to help the shippers to comply with the new regulation and to give information about the specific implementation at Kuehne + Nagel, Kuehne + Nagel approached Dialogbild for creating a dialog film for visual support.
LIVIEW – THE INTELLIGENT POSITIONAL TRANSDUCER
Companies face challenges when trying to present complex products and their functionality appropriately. Technical animations shall stimulate customer’s interests and convince them of new products. The marketing team of our customer LIEBHERR wanted to be more creative when presenting the intelligent cylinder with positional transducer LiView. That is why they contacted DIALOGBILD. Our consulting and creation team had to implement the complex and technical attributes in a storyboard in such a way that it became informative but also charming in order to make it easier for customers to understand the attributes.
In the dialog movie the cylinder with positional transducer LiView is introduced first. What is LiView? How does it work? Where is it used? How will it be integrated? Subsequent to the introduction diverse application examples emphasize the benefits of that system. In the final scene the different benefits of the intelligent cylinder with positional transducer LiView will be illustrated again in a chart and presented by a friendly protagonist. Since that time the movie is used to present products and give detailed information on the digital channels like the homepage of LIEBHERR as well as on Youtube.
EXPLANATORY FILM: REMOTE ELECTRONIC UNIT
The Liebherr Group is a 100% family-run company.The group includes eleven independent operating divisions, including the aerospace and traffic engineering division.
The Liebherr-Aerospace Lindenberg GmbH team has received professional support and commissioned DIALOGBILD to develop a dialog film. The focus was on the extremely versatile control unit "Remote Electronic Unit" (REU) - from the field of electronics. Thanks to its modular design, the Remote Electronic Unit can be flexibly used in aerospace applications.
The goal was to present the complex product with all its applications and functionalities. Furthermore, the many advantages should be presented in an attractive and convincing way.
The storyboard was developed by Liebherr-Aerospace (Lindenberg) and DIALOGBILD within a one-day workshop. The final dialog film will now be shown both internally and externally, for example at exhibitions. ...
MY LIEBHERR
On behalf of Liebherr a dialog film was created which introduces and explains the advantages and functionality of the new eCommerce-Portal “MyLiebherr”.
MyLiebherr offers customers and service partners to have direct access to comprehensive services for earth-moving machines, mining equipment, rotating tower crane, crawler cranes and maritime cranes.
Due to the integrated online shop customers are able to order Liebherr spare parts, working material and component parts at their service partners.
The three-minute film show the most important information of MyLiebherr in a graphical way. Thus, Liebherr customers are introduced to the portal and its advantages. The dialog film explains the new ordering procedure in a simple way so that customers who are used to the old ordering procedure will have no problem switching to the new one. An example which is easy to follow and presented by the attractive character Tim, explains the change to the online procedure.
