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STRATEGY DEVELOPMENT 2025
The Bundesagentur für Arbeit (Federal Employment Agency) sees itself as a customer-oriented service provider on the job market. Its goal is to provide advice and support for people's lives and their development in the job market. In doing so, they place the concerns and expectations of their customers at the center of their work within the scope of their legal mandate and possibilities.
The team of the Bundesagentur für Arbeit has received professional support by commissioning DIALOGBILD with the development of a dialog film. The focus was on the development of the Strategy 2025.
The goal was to identify and communicate the evolution of the 2020 to 2025 strategy. Furthermore, the film should serve as an invitation to work with the new strategy.
The storyboard was developed jointly by the Bundesagentur für Arbeit and DIALOGBILD within a one-day workshop.
VERIFIED GROSS MASS REGULATION
Kuehne + Nagel is the global leader in seafreight. More than 8,000 seafreight specialists are on duty around the globe and handeled over 3.8 million TEU (containers) in 2015.
For the international shipping community a new regulation became effective worldwide on July 1st, 2016. The so-called “VGM” (Verified Gross Mass”) requirements were created in order to prevent major incidents and accidents resulting from overweight containers. Therefore, the new regulation will impact the communication, infrastructure and processes of all participants in the supply chain.
In order to help the shippers to comply with the new regulation and to give information about the specific implementation at Kuehne + Nagel, Kuehne + Nagel approached Dialogbild for creating a dialog film for visual support.
FIT FOR FUTURE
Leukoplast is a brand of Essity, a globally leading hygiene and healthcare company committed to improving the quality of life through high-quality hygiene and healthcare solutions. Essity sells its products and solutions in around 150 countries and employs around 46,000 people worldwide. Due to the new alignment of the First Aid Dressing portfolio, the company is facing many changes that have to be implemented in a short time and communicated to all employees.
Essity has therefore opted for a dialog film. The film brings the new brand strategy to the point in 3 minutes understandable and entertaining. For the development, a joint briefing with the customer took place, during which the contents were collected and structured. On this basis DIALOGBILD created the storyboard and after final tuning the film. The dialog film was presented for the first time at a management event and subsequently published on the Intranet. ...
materialMANAGER ADVANCED
THE SOFTWARE ASSISTANCE SYSTEM FROM HOMAG
Panel sizing technology Holzbronn is part of the HOMAG Group and has developed into the world market leaders in panel sizing technology within just 50 years. More than 420 employees work on the further development of saws and plant technology in order to always be able to offer the entire furniture industry a wide range of products and individual solutions. ...
THE FLEXTEC MASCHINE
PROCESS OPTIMIZATION FOR THE DESTACKING PROCESS
Panel sizing technology Holzbronn is part of the HOMAG Group and has developed into the world market leaders in panel sizing technology within just 50 years. More than 420 employees work on the further development of saws and plant technology in order to always be able to offer the entire furniture industry a wide range of products and individual solutions.
As an expert in stand-alone machines, HOMAG knows that good machines make for good results. Nevertheless, HOMAG is simultaneously working on the claim of being able to offer innovative cutting solutions for already existing machines, in order to thus be able to meet the daily challenges of the customers with solutions.
One of these challenges is the growing pressure for automated and at the same time flexible production. These parameters are becoming more difficult to achieve due to the ever-increasing shortage of skilled workers and more individualized customer requirements. Step by step, HOMAG analyzes the individual production processes of its customers and focuses on process steps in order to be able to improve them sustainably - such as destacking, for example.
LIVIEW – THE INTELLIGENT POSITIONAL TRANSDUCER
Companies face challenges when trying to present complex products and their functionality appropriately. Technical animations shall stimulate customer’s interests and convince them of new products. The marketing team of our customer LIEBHERR wanted to be more creative when presenting the intelligent cylinder with positional transducer LiView. That is why they contacted DIALOGBILD.
Our consulting and creation team had to implement the complex and technical attributes in a storyboard in such a way that it became informative but also charming in order to make it easier for customers to understand the attributes.
In the dialog movie the cylinder with positional transducer LiView is introduced first. What is LiView? How does it work? Where is it used? How will it be integrated? Subsequent to the introduction diverse application examples emphasize the benefits of that system. In the final scene the different benefits of the intelligent cylinder with positional transducer LiView will be illustrated again in a chart and presented by a friendly protagonist.
Since that time the movie is used to present products and give detailed information on the digital channels like the homepage of LIEBHERR as well as on Youtube.
THE NEW E-COMMERCE-PORTAL „My liebherr“
The international Liebherr group is a family-run company with its headquarters in Switzerland. With its 44,000 employees Liebherr is not only one of the biggest manufactures of construction machinery worldwide but also well-known as being a provider for technological advanced products and services.
On behalf of Liebherr a dialog film was created which introduces and explains the advantages and functionality of the new eCommerce-Portal “MyLiebherr”.
MyLiebherr offers customers and service partners to have direct access to comprehensive services for earth-moving machines, mining equipment, rotating tower crane, crawler cranes and maritime cranes.
Due to the integrated online shop customers are able to order Liebherr spare parts, working material and component parts at their service partners.
The three-minute film show the most important information of MyLiebherr in a graphical way. Thus, Liebherr customers are introduced to the portal and its advantages. The dialog film explains the new ordering procedure in a simple way so that customers who are used to the old ordering procedure will have no problem switching to the new one. An example which is easy to follow and presented by the attractive character Tim, explains the change to the online procedure.
REMOTE ELECTRONIC UNIT
The Liebherr Group is a 100% family-run company.The group includes eleven independent operating divisions, including the aerospace and traffic engineering division.
The Liebherr-Aerospace Lindenberg GmbH team has received professional support and commissioned DIALOGBILD to develop a dialog film. The focus was on the extremely versatile control unit "Remote Electronic Unit" (REU) - from the field of electronics. Thanks to its modular design, the Remote Electronic Unit can be flexibly used in aerospace applications.
The goal was to present the complex product with all its applications and functionalities. Furthermore, the many advantages should be presented in an attractive and convincing way.
The storyboard was developed by Liebherr-Aerospace (Lindenberg) and DIALOGBILD within a one-day workshop. The final dialog film will now be shown both internally and externally, for example at exhibitions.
IT-STRATEGY
Roche Diagnostics, the world leader in in-vitro diagnostics, has commissioned DIALOGBILD to develop a dialog film as part of the introduction of a new IT strategy. The dialog film serves for process optimization in the DOM area. The aim of the new strategy is to streamline measures and achieve goals more effectively. Diagnostics Operations Mannheim, or "DOM" for short, ensures worldwide care for patients, laboratories and hospitals with diagnostic reagents and test strips. To this end, DOM, the largest division with 1,800 employees within Global Diagnostics Operations at its two German sites in Mannheim and Penzberg, produces a wide variety of products for in-vitro diagnostics. The purpose of the film is to bring the added value of the new IT strategy to employees at DOM and increase their willingness to work according to this strategy. The storyboard was developed jointly by DOM and DIALOGBILD within a one-day workshop. ...
FUTURE@DOMS
The main department DOMS (Diagnostics Operations Mannheim) is a part of ROCHE‘s value chain, which ensures the worldwide supply of patients, laboratories and hospitals with diagnostic reagents.
Like many organizations nowadays, DOMS faces many challenges, not the least of which through the continuing COVID-19 pandemic. In order to prepare for these challenges alongside alongside their employees, the main department DOMS planned a call to action through a dialog film. This film reports on the current situation and the coming challenges. The film gives the courage to seize new chances and to look to a successful future together. A metaphor serves as a visual anchor: „We all sit in the same boat with course set towards the future.“ The two main characters Sonja and Anton board the ship and exchange their experiences during the lockdown.
The dialog film was presented to the employees during a digital information event and the exchange of ideas was encouraged.
PEOPLE@PUMA DIALOG FILM
People@PUMA is a standardized and international Talent Management System. With the help of this system ratings are recorded, development measures are inferred and talents are identified. ...
HYBRID-CHECK
For the Toyota dealers’ conference, we produced an instructional video on the topic of the ‘Hybrid Check’, in which a customer, Mr König, brings his car in for a service after five years.
5-YEAR INSPECTION
This is Mr Dietrich. Mr Dietrich works at the Toyota Direct Service Centre. As a service adviser, he deals directly with customers. He knows that good preparation is the be-all and end-all of a successful customer appointment.
SMART CONNECTED SOLUTIONS
Since the invention of the steam engine, customers only ask for a solution if a malfunction has already occurred in their engine. As technology progressed, repair and service intervals were continuously adjusted and improved. The latest development is the networking of machines and data exchange via the Internet - also known as Industry 4.0. Based on Industry 4.0 and the Internet of Things, SmartConnected Solutions GmbH with SCS offers you intelligent innovations for your business! SCS enables you to detect machine failures before they occur and supports you and your customers with an optimized service and sales process. SCS helps you achieve higher customer satisfaction and profitability for both you and your customers.
Smart Connected Solutions GmbH, based in Karlsruhe, has decided to have a dialog film produced in order to bring this objective closer to its customers in an understandable way. This should be completed within 6 weeks, as it should already be used for a trade fair appearance. In addition, the film was not allowed to last longer than 1,5 minutes - not much time to explain a complex topic.
GREAT
The ISS Facility Services are facing a major change: in order to be able to satisfy customers with products for each branch, the company has re-established itself with specific enterprises in four different business areas. Furthermore, there will be specific corporations in the south and north of Germany and one enterprise to take care of smaller customers. Long story short: One big company becomes seven smaller ones.
A transformation of this size can only be successful if every single employee supports the change and all the projects linked to it. To create this commitment, transparent communication and high motivation are essential requirements. Together with DIALOGBILD the ISS Facility Services developed a Dialog Film clarifying the reasons for and benefits of this major transformation.
PROJECT MARKET PLACE
In the struggle for the best employees, an international consulting company offers projects within a virtual marketplace. The employees publish their cv and apply for projects that have been offered. The executives select the appropriate employees for the respective project.
NEVER ENOUGH TIME
A company is only as successful as the employees that it employs. In addition to tangible assets, intangible assets such as corporate culture, recognition and motivation play a central role in increasing employee satisfaction and motivation. The Dialog Film will show you how you can accommodate these important topics.
MODULAR CONTRACT
The modular contract is used to specify which individual vehicle components are to be used across different vehicle models in order to achieve synergies between them.
PERFORMANCE MANAGEMENT
tesa is on of the worldwide leading manufacturer of adhesive products and system solutions. Since 1941 the name tesa® stands for the umbrella brand under which all self-adhesive products of our company group are manufactured. The brand name covers a broad array of different system solutions for industrial and professional applications as well as over 300 consumer products.
In this dialog film created for tesa the newly structured "Performance Management“ is introduced. It is specificially about the end of year feedback, during which the manager is compelled to abide by certain processes. The particular challenge of the film was to balance the depiction of comprehensive content with correct information on one hand and an emotional and straightforward narrative on the other hand. We successfully mastered this balancing act together with our contact partner at tesa. See for yourself!
ATTRACTIVE EMPLOYER
Buzz words such as skilled worker shortage, generation Y, and globalisation mirror the current „war for talent“. Therefore, companies are investing their time, money and innovative strength to stay attractive for present and potential employees. As an action for strengthening its employer branding, Kärcher initiated a project called „attractive employer“. To communicate and record the project progression, Kärcher uses a dialogue film.
LEADERSHIP
Exactly how leadership can work successfully within a large global corporation was discussed together with 12 top executives as part of a live visualisation workshop. The result: a shared understanding of the topic amongst all participants and an initial script, which was subsequently developed and filmed.
TALENT MANAGEMENT
HAVI is a privately managed, global company, which develops, optimizes and promotes logistic and marketing solutions for well-known brands worldwide. As part of the standardization of global processes the yearly talent management process was standardized for 900 employees in over 40 countries.
In order to present the company′s development possibilties entertaining and understandable to the employees, Svenja Van Eeckhaut (Director –Global Talent Management) contacted DAILOGBILD. The result of the collaboration is a vivid dialogue film, which shows with the help of a metaphor how employees can help shape their own path at HAVI. This can only succeed if the employees are encouraged in an open dialogue.
Besides an evaluation of the HAVI-specific core competencies, further potentials and talents are identified and adjusted with worldwide development possibilities.
The focus is here on the message that everybody contributes different skills and talents to the company and only with a purposeful talent management the best synergy is possible. Just in term of the claim „ONE HAVI“.
The storyline for the film was developed by DIALOGBILD and HAVI together in a workshop. The film was produced in five different languages. After the production the HAVI core compentencies were provided as icons for the usage in presentations or learning tools. To support a consistent communication the individual scenes were jointed to an overall picture which gives an overview of the single steps. Due to the mix of communcation media HAVI is able to communicate the talent management to over 40 countries by means of a consistent and catchy imagery.
DEVELOPMENT DIALOG
The goal of our project was to communicate our development dialog and to generate extra awareness through the explanatory film. The intention was that our employees understand what the development dialog is and what the specific advantages are. The film shows this in a simplified way, easily comprehensible for everyone. The humorous storytelling promotes the topic’s general acceptance. We received great feedback from our employees and therefore, we are convinced that we achieved an important milestone in embedding the development dialog as well as an attitude for development at Baloise.
FASTER, BETTER , FURTHER PROCESSING
Who is FKS? What solutions does FKS offer? And why is the added value in print finishing? With an active customer orientation, FKS offers tailor-made solutions for individual consulting, planning and ultimately targeted implementation and supports systems nationwide over the entire life cycle. The systems for print finishing sold by FKS are systems that are geared towards maximum cost-effectiveness and special flexibility.
In a three-minute dialog film, FKS addresses the challenges in a print shop and highlights the advantages of print finishing based on individual solution areas. The dialog film is widely used by FKS at trade fairs, events, presentations in sales, meetings and on the Internet.
A team from DIALOGBILD was on site at FKS for the development of the explanatory film. The joint meeting was not only used for a detailed briefing, but also to collect extensive photographic material as a basis for later illustrations. In several tuning loops the storyboard and on that basis the final film were developed.
VISION 2030
FIRST POINT OF CONTACT IN EAST FRISIA. A MAGNET FOR PEOPLE.
Raiffeisen-Volksbank eG, Aurich (RVB), in collaboration with the management consultancy Goldpark and DIALOGBILD, has developed its Vision 2030 and an accompanying mission statement. The aim is to be the first point of contact for the people of East Frisia and to ‘attract’ them by focusing on the core values of community, quality, technology and efficiency. As a trusted, active partner in life, RVB Aurich aims to provide guidance, connect people and foster communities that strengthen East Frisia as a shared home.
To mark the launch of the project, a dialog film was produced in which individual staff members describe their views on RVB Aurich and its future in short interviews. ...
DECIDE.DO.WIN.
Chiesi is dedicated to the research, development and distribution of innovative prescription therapeutic products in the fields of respiratory, neonatology, transplantation and rare diseases. Founded in 1935, the company currently employs more than 4,800 people in 26 subsidiaries worldwide and sells its products in more than 70 countries. More than 300 of their Hamburg employees work in internal and external sales.
The project "Chiesi - being an attractive employer" covers a multitude of topics in the area of human resources. An internal employee survey has shown that the offers of the HR management were not recognizable for everyone. The department has grown immensely over the past two years and has become more complex. Therefore, it’s a good time to make HR's offer easy to understand for everyone.
ONBOARDING
Dialogbild developed an e-learning-tool (interactive dialog picture) for the onboarding processes at KIA Motors which is in use for new employees on welcoming events. Shaped by their corporate values „People“, „Collaboration“, „Globality“, „Challenge“ and „Customer“ the location sites as well as the individual departments of the European headquarterts are introduced to the new employees.
The interactive dialogue media enables the KIA Motors employees to inform themselves independently about functions and interrelations within and between the indivual departments.
OUR VISION BECOMES REALITY
Symrise AG is a global supplier of fragrances and flavors, basic and active ingredients, functional ingredients and product solutions for improved sensor technology and nutrition. With a share of approximately 12 percent, Symrise ranks third in the global market for fragrances and aromas and employs more than 10 thousand employees worldwide. Symrise is a reliable business partner and guarantees a high product quality. In the supply chain, quality consciousness, know-how and creativity perfectly interlock. In order for these messages to be perceived consistently by employees, customers and partners, we developed a dialog picture according to the motto "see and understand".
STRATEGY 2023
Volksbank Mittelhessen eG is one of the biggest registered co-operatives in Germany. It is the market leader in the region, a major economic factor as well as an attractive and reliable employer. Due to regulations, policies and digitalization the banking industry faces enormous pressure to change. As being the third biggest Volksbank, Volksbank Mittelhessen meets these challenges and demonstrates its willingness to change. Strategy 2023 combines the banks own strengths with future chances and opens the path into the future.
To ensure a successful strategy it is important to involve the company′s employees in the change process. The strategy has to be transparent and simple which can be communicated easily in order to be understandable for all employees. The decision-makers of Volksbank Mittelhessen have been aware of this, so they chose DIALOGBILD to create the visual communication tool for their strategy 2023. In close cooperation with the project team of Volksbank Mittelhessen, DIALOGBILD was able to get an insight into their strategic orientation. The briefing and written information about the strategy helped to create an ideal basis in order to carve out central messages and topics which are used for the creative process.
MISSION STATEMENT: MAKE IT MAGIC
SERVICE AT LUFTHANSA GROUP
The Lufthansa Group initiated an interactive dialog picture in order to respond more intensively to the different customer groups in training courses. This dialog picture is used internationally, for example at airports, to strengthen service orientation. One advantage of the dialog picture media is the internationally understandable picture language. In the digital version, videos, text and graphics can also be embedded so that further information can be conveyed in addition to the image. These functions are perfect for putting service employees in the guests' perspective and thus reflecting and anchoring specific topics.
The basis for the interactive dialog picture here is the development of a classic dialogue picture, which was then provided with click points and programmed into an interactive version. ...
INFOGRAPHIC: STATIONS WORLD "GROUND"
EMPLOYEE TRAINING
Once again, DIALOGBILD was able to design an interactive dialog picture for Deutsche Lufthansa AG, Training and Training Management, for worldwide training purposes. Previously, a dialog picture was developed in 2011 to train the flight crew. Due to the successful application, an interactive dialog picture has now been designed for the Department of Soil. For this purpose, DIALOGBILD developed humorous scenes along the entire service chain, stimulating reflection during the training sessions. From self-check-in to first-class service in the first-class area - Lufthansa AG takes the perception of your guests very seriously and tries to highlight itself in automated processes through individual service. ...
E-LEARNING: FRESHNESS WITH PENNY
The PENNY discount store, which belongs to the Cologne-based REWE Group, is one of the leading discounters in Europe with a turnover of around twelve billion euros. In Germany, approximately 28,000 employees work in 2,180 stores. With innovative concepts, PENNY offers its customers a tangible added value in terms of freshness and price.
As part of a freshness offensive, the employees' experience of freshness for customers is to be placed even more in the focus of their actions in the future. Part of this project is to use online training to convey the most important contents of the daily work in the fruit and vegetable department in order to ensure a 100% fresh experience in the PENNY stores.
The e-learning developed by DIALOGBILD consists of a mix of audio and video elements as well as a series of interactions and quizzes. The central pivotal point is always the dialog picture. This shows an exemplary PENNY store from a bird's eye view, in which the fruit and vegetable department is shown. Within the department, scenes showthe employees performing important tasks. The dialog picture itself can therefore also be used as an independent medium to keep an eye on daily routines.
HENKEL BEAUTY CARE DIGITAL STRATEGY
The Dax group Henkel operates worldwide with leading innovations, brands and technologies in the three business areas Adhesive Technology, Beauty Care and Laundry & Home Care. Founded in 1876, the company now employs around 53,000 people worldwide.
The Beauty Care division is active in the consumer business for hair cosmetics, body, skin and oral care as well as in the hairdressing business. Well-known brands are Schwarzkopf, Dial or Syoss.
In order to present the digital strategy of the Beauty Care business unit in an innovative way and to communicate it to the employees, Henkel commissioned a special dialog picture. In the optics of a modern video game, the viewer should be given an undestanding of the various playing fields and missions that are important for the success of the customer-centric digital strategy. In addition, particularly relevant key figures and skills are displayed for the respective mission, which enable the best possible customer experience and thus the passing of the mission.
In the analogy of a video game the symbolism is representative of the digital future at Henkel Beauty Care.
The concept was developed in several rounds of digital briefings and workshops. A dialog picture moderator and a dialog picture illustrator have worked closely with the project managers. After the concept phase, the sketches of the overall visual world and the mission worlds were created. The illustrators worked out the individual scenes accordingly in the coordinated gaming optics. Finally, the dialog picture was programmed in an interactive version. This allows the customer to host the image on their intranet servers as an HTML5 version or use it as a local application on iOS and Windows computers. The user can use the various click points to zoom into the various missions and find out more about the content of the Henkel Beauty Care digital strategy.
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